A.P.C. (Atelier de Production et de Création), the renowned French fashion brand celebrated for its minimalist aesthetic and timeless wardrobe essentials, has opened its newest store in SoFo, Stockholm. This space, much like the brand itself, is a carefully crafted blend of modernity and craftsmanship, with a distinct Scandinavian touch.

At the helm of this latest project is French architect Laurent Deroo, who has been A.P.C.'s trusted architect and designer for many years. Known for his refined, minimalist approach, Deroo brings to the new Stockholm store the same signature aesthetic that has shaped A.P.C. stores worldwide. His design philosophy emphasizes clean lines, natural materials, and a balance between form and function. In SoFo, he has crafted a space that exudes simplicity and elegance, blending seamlessly with the neighborhood’s artistic and vibrant atmosphere. The store’s interior feels modern yet warm, inviting visitors into a serene retail environment where the garments take center stage.

The Stockholm store also reflects a deeper collaboration between Deroo’s minimalist architecture and the craftsmanship of British designer Jessica Ogden. Ogden, who has worked with A.P.C. on various projects since 2011, is known for her sustainable and artisanal approach to fashion. Her long-standing collaboration with A.P.C. includes the creation of unique quilted pieces made from upcycled fabrics, adding an artisanal layer to the brand's otherwise understated collections.

In the SoFo store, the influences of both Deroo and Ogden are apparent. Deroo’s architectural precision provides a serene backdrop, allowing Ogden's handcrafted textiles and distinctive patchwork designs to shine. The space not only highlights A.P.C.’s commitment to quality and craftsmanship but also celebrates Ogden’s appreciation for individuality and artisanal traditions.

The combination of Deroo’s minimalist design and Ogden’s handcrafted details in the Stockholm store creates a unique retail experience that perfectly captures the ethos of A.P.C.—a brand that seamlessly merges modern design with timeless craftsmanship. As SoFo continues to evolve as a creative hub in Stockholm, A.P.C.’s new store stands as a testament to the enduring appeal of simplicity and thoughtful design.

www.apcstore.com
Nytorgsgatan 38,  116 40 Stockholm
Jakobsbergsgatan 6,  111 44 Stockholm