DeMellier: Where Elegance Meets Impact

DeMellier: Where Elegance Meets Impact

Mireia Llusia Lindh built DeMellier on a refusal to compromise. In a world where luxury often comes at a cost, her vision was to create handbags that are as ethically impeccable as they are exquisite. The result is a brand redefining modern luxury, where sumptuous design meets unwavering integrity.

 

text and fashion Ulrika Lindqvist

photography Ellen Simone

hair and makeup Alexandra Aronsson / Agent Bauer 

photo  assistant Isabella Arnler

models Izzy / Mikas  & Paulina / Mikas

all bags Demellier

A self described perfectionist, Mireia never accepted no as an answer. She embarked on a mission to craft handbags with no compromises. They had to embody the highest quality and timeless elegance while being ethically made and socially conscious. Thus, DeMellier was born. Each piece is crafted in trusted European factories using the finest sustainable materials. For every purchase, DeMellier funds lifesaving vaccines and treatments for children in need, proving that luxury can be a force for good.

 

Barcelona born Mireia settled in London after years abroad. With an MBA from Harvard and strategy experience at Burberry and LVMH, she brought a sharp business acumen to the world of fashion. A mother of three, her passion for children and women’s empowerment became the foundation of DeMellier. The brand’s name itself tells a story of heritage and modernity. De originates from her grandmother, a descendant of knights, lords, and marquesses whose lineage traces back over 500 years to southern Spain. Mellier comes from Mireia’s name of French descent, capturing her modern creative spirit.

Paulina wears

leather blazer  Baum und Pferdgarten

blazer Tiger of Sweden

top Baum und Pferdgarten

skirt Tiger of Sweden

stockings Swedish Stockings 

heels  Vagabond

sunglasses Max Mara

 

Izzy wears

suede jacket Max & Co/Zalando

shirt MQ

jeans Tiger of Sweden

heels ATP Atelier 

sunglasses Guess 

Paulina wears 

cardigan AllSaints / Zalando 

dress AllSaints / Zalando 

earrings aim’n

 

Izzy wears

jacket Sézane

dress MQ

boots ATP Atelier 

sunglasses Max Mara 

Each piece is designed in London by an all female team to make women feel special and empowered. The aim is to create modern yet timeless designs that stand the test of time. When creating the collections, Mireia and her team focus on the women who will wear the pieces. Each bag balances art inspired elegance with everyday practicality. These are pieces meant to carry a woman’s essentials while carrying forward her confidence and individuality.

 

DeMellier also serves as a platform to treasure and champion women. This commitment is evident throughout the business, from the 90 percent female team at Headquarters to promoting female talent and equality with partners, as well as regular features on female role models.

 

In Somalia, where one in six children don’t reach age six, each DeMellier purchase changes this. The permanent initiative A Bag, A Life channels funds through SOS Children’s Villages, turning luxury into lifesaving care. As a mother, aunt, and godmother, Mireia finds it difficult to accept the loss of a child. While some are fortunate to have access to the best medical care, millions of children die from preventable diseases at an alarming rate. For every item purchased, DeMellier funds vaccines and treatments to save the life of a child in need.

blazer Baum und Pferdagrten

vest Tiger of Sweden

dress & Other Stories

blazer Baum und Pferdagrten

vest Tiger of Sweden

dress & Other Stories

shoes ATP Atelier 

Ethical and sustainable production is a core value. DeMellier focuses on three key areas: ethical and sustainable manufacturing, sustainably sourced materials, and sustainable operations. The brand is committed to researching new materials and practices to remain at the forefront of ethical and sustainable standards. This includes extending the life of products and using the most sustainable materials possible. DeMellier also encourages consumers to buy less, buy consciously, and consider the origin and social conditions of their purchases. Together, through responsible manufacturing and consumption, a real difference can be made.

 

DeMellier is a London based, award winning handbag brand founded in 2017 by Mireia Llusia Lindh. The vision was to design ethically crafted, consciously made handbags that empower women while giving back. Each piece is handcrafted in trusted European factories using sustainably sourced materials. The leathers are gold and silver rated by the Leather Working Group and are by products of the food industry. DeMellier doesn’t just create handbags. It creates a movement where beauty, ethics, and impact are inseparable. And it invites every woman to carry that mission with her.

dress MQ

boots ATP Atelier 

sunglasses Max Mara

cardigan AllSaints / Zalando 

dress AllSaints / Zalando 

sunglasses Max Mara 

earrings aim’n

suede jacket Max & Co / Zalando

shirt MQ

leather blazer  Baum und Pferdgarten

blazer Tiger of Sweden

top Baum und Pferdgarten

skirt Tiger of Sweden

stockings Swedish Stockings 

heels  Vagabond

sunglasses Max Mara

Paulina wears

leather blazer  Baum und Pferdgarten

blazer Tiger of Sweden

top Baum und Pferdgarten

skirt Tiger of Sweden

stockings Swedish Stockings 

heels  Vagabond

sunglasses Max Mara

 

Izzy wears

suede jacket Max & Co / Zalando

shirt MQ

jeans Tiger of Sweden

heels ATP Atelier 

sunglasses Guess 

dress COS

boots Vagabond 

dress & Other Stories

shoes ATP Atelier 

coat Helly Hansen

shirt Eton

skirt aim’n

stockings Swedish Stockings

flats Scorett 



Paulina wears 

cardigan AllSaints / Zalando

dress AllSaints / Zalando

earrings aim’n

 

Izzy wears

jacket Sézane

dress MQ

boots ATP Atelier 

sunglasses Max Mara 

Paulina wears

leather blazer  Baum und Pferdgarten

blazer Tiger of Sweden

top Baum und Pferdgarten

skirt Tiger of Sweden

stockings Swedish Stockings 

heels  Vagabond

sunglasses Max Mara

 

Izzy wears

suede jacket Max & Co / Zalando

shirt MQ

jeans Tiger of Sweden

heels ATP Atelier 

sunglasses Guess 

coat Helly Hansen

shirt Eton

skirt aim’n

stockings Swedish Stockings

flats Scorett 

leather blazer  Baum und Pferdgarten

blazer Tiger of Sweden

top Baum und Pferdgarten

skirt Tiger of Sweden

stockings Swedish Stockings 

heels  Vagabond

sunglasses Max Mara



dress COS

boots Vagabond 

suede jacket Max & Co / Zalando

shirt MQ

jeans Tiger of Sweden

heels ATP Atelier 

sunglasses Guess 

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