DeMellier: Where Elegance Meets Impact
Mireia Llusia Lindh built DeMellier on a refusal to compromise. In a world where luxury often comes at a cost, her vision was to create handbags that are as ethically impeccable as they are exquisite. The result is a brand redefining modern luxury, where sumptuous design meets unwavering integrity.
text and fashion Ulrika Lindqvist
photography Ellen Simone
hair and makeup Alexandra Aronsson / Agent Bauer
photo assistant Isabella Arnler
models Izzy / Mikas & Paulina / Mikas
all bags Demellier
A self described perfectionist, Mireia never accepted no as an answer. She embarked on a mission to craft handbags with no compromises. They had to embody the highest quality and timeless elegance while being ethically made and socially conscious. Thus, DeMellier was born. Each piece is crafted in trusted European factories using the finest sustainable materials. For every purchase, DeMellier funds lifesaving vaccines and treatments for children in need, proving that luxury can be a force for good.
Barcelona born Mireia settled in London after years abroad. With an MBA from Harvard and strategy experience at Burberry and LVMH, she brought a sharp business acumen to the world of fashion. A mother of three, her passion for children and women’s empowerment became the foundation of DeMellier. The brand’s name itself tells a story of heritage and modernity. De originates from her grandmother, a descendant of knights, lords, and marquesses whose lineage traces back over 500 years to southern Spain. Mellier comes from Mireia’s name of French descent, capturing her modern creative spirit.
Paulina wears
leather blazer Baum und Pferdgarten
blazer Tiger of Sweden
top Baum und Pferdgarten
skirt Tiger of Sweden
stockings Swedish Stockings
heels Vagabond
sunglasses Max Mara
Izzy wears
suede jacket Max & Co/Zalando
shirt MQ
jeans Tiger of Sweden
heels ATP Atelier
sunglasses Guess
Paulina wears
cardigan AllSaints / Zalando
dress AllSaints / Zalando
earrings aim’n
Izzy wears
jacket Sézane
dress MQ
boots ATP Atelier
sunglasses Max Mara
Each piece is designed in London by an all female team to make women feel special and empowered. The aim is to create modern yet timeless designs that stand the test of time. When creating the collections, Mireia and her team focus on the women who will wear the pieces. Each bag balances art inspired elegance with everyday practicality. These are pieces meant to carry a woman’s essentials while carrying forward her confidence and individuality.
DeMellier also serves as a platform to treasure and champion women. This commitment is evident throughout the business, from the 90 percent female team at Headquarters to promoting female talent and equality with partners, as well as regular features on female role models.
In Somalia, where one in six children don’t reach age six, each DeMellier purchase changes this. The permanent initiative A Bag, A Life channels funds through SOS Children’s Villages, turning luxury into lifesaving care. As a mother, aunt, and godmother, Mireia finds it difficult to accept the loss of a child. While some are fortunate to have access to the best medical care, millions of children die from preventable diseases at an alarming rate. For every item purchased, DeMellier funds vaccines and treatments to save the life of a child in need.
blazer Baum und Pferdagrten
vest Tiger of Sweden
dress & Other Stories
blazer Baum und Pferdagrten
vest Tiger of Sweden
dress & Other Stories
shoes ATP Atelier
Ethical and sustainable production is a core value. DeMellier focuses on three key areas: ethical and sustainable manufacturing, sustainably sourced materials, and sustainable operations. The brand is committed to researching new materials and practices to remain at the forefront of ethical and sustainable standards. This includes extending the life of products and using the most sustainable materials possible. DeMellier also encourages consumers to buy less, buy consciously, and consider the origin and social conditions of their purchases. Together, through responsible manufacturing and consumption, a real difference can be made.
DeMellier is a London based, award winning handbag brand founded in 2017 by Mireia Llusia Lindh. The vision was to design ethically crafted, consciously made handbags that empower women while giving back. Each piece is handcrafted in trusted European factories using sustainably sourced materials. The leathers are gold and silver rated by the Leather Working Group and are by products of the food industry. DeMellier doesn’t just create handbags. It creates a movement where beauty, ethics, and impact are inseparable. And it invites every woman to carry that mission with her.
dress MQ
boots ATP Atelier
sunglasses Max Mara
cardigan AllSaints / Zalando
dress AllSaints / Zalando
sunglasses Max Mara
earrings aim’n
suede jacket Max & Co / Zalando
shirt MQ
leather blazer Baum und Pferdgarten
blazer Tiger of Sweden
top Baum und Pferdgarten
skirt Tiger of Sweden
stockings Swedish Stockings
heels Vagabond
sunglasses Max Mara
Paulina wears
leather blazer Baum und Pferdgarten
blazer Tiger of Sweden
top Baum und Pferdgarten
skirt Tiger of Sweden
stockings Swedish Stockings
heels Vagabond
sunglasses Max Mara
Izzy wears
suede jacket Max & Co / Zalando
shirt MQ
jeans Tiger of Sweden
heels ATP Atelier
sunglasses Guess
dress COS
boots Vagabond
dress & Other Stories
shoes ATP Atelier
coat Helly Hansen
shirt Eton
skirt aim’n
stockings Swedish Stockings
flats Scorett
Paulina wears
cardigan AllSaints / Zalando
dress AllSaints / Zalando
earrings aim’n
Izzy wears
jacket Sézane
dress MQ
boots ATP Atelier
sunglasses Max Mara
Paulina wears
leather blazer Baum und Pferdgarten
blazer Tiger of Sweden
top Baum und Pferdgarten
skirt Tiger of Sweden
stockings Swedish Stockings
heels Vagabond
sunglasses Max Mara
Izzy wears
suede jacket Max & Co / Zalando
shirt MQ
jeans Tiger of Sweden
heels ATP Atelier
sunglasses Guess
coat Helly Hansen
shirt Eton
skirt aim’n
stockings Swedish Stockings
flats Scorett
leather blazer Baum und Pferdgarten
blazer Tiger of Sweden
top Baum und Pferdgarten
skirt Tiger of Sweden
stockings Swedish Stockings
heels Vagabond
sunglasses Max Mara
dress COS
boots Vagabond
suede jacket Max & Co / Zalando
shirt MQ
jeans Tiger of Sweden
heels ATP Atelier
sunglasses Guess





