Munthe SS27 Backstage | CPHFW
Munthe SS27 Backstage | CPHFW photography Henry Hu
Zalando and Universal Music Nordic Bring The Corner Back to Way Out West
Zalando and Universal Music Nordic Bring The Corner Back to Way Out West Written by Jahwanna Berglund images courtesy Zalando Music, style, and a slightly unpredictable microwave meet in the next chapter of Zalando’s culture-led platform. Zalando is bringing The Corner back to Way Out West, and this time in collaboration with Universal Music Nordic. Blending fashion, music, and the personalities shaping Sweden’s creative scene, the partnership moves from a new digital series to a live festival experience in Gothenburg, taking place between Thursday 13th of August and Saturday 15th of August. Hosted by Swedish artist Daniela Rathana, the two-part series introduces candid encounters with rising talents Killen and Jalda. Conversations move between musical influences, personal style, creative pressure, and what happens before an artist steps into the spotlight. The conversations unfold through quick-fire questions and unexpected prompts, before each artist receives a personal invitation to experience The Corner live at Way Out West. At Way Out West, that invitation becomes a physical space. Returning for its second year, The Corner will host live conversations, performances, surprise DJ sets, retro gaming, and more. Festival visitors can expect an exclusive performance from Jalda, alongside appearances from Killen and Daniela Rathana. For Zalando and Universal Music Nordic, the collaboration taps into the natural connection between fashion and sound, not simply as trends but as ways to shape identity and strengthen community. Three artists, two episodes, and one festival destination: explore The Corner and meet the voices behind the campaign.
Byredo’s Future Memories Captures the Moment Before It Slips Away
Byredo’s Future Memories Captures the Moment Before It Slips Away Written by Jahwanna Berglund image courtesy Byredo With its intriguing new fragrance, Byredo turns vanilla into a meditation on presence, intimacy and the traces we leave behind.With its intriguing new fragrance, Byredo turns vanilla into a meditation on presence, intimacy and the traces we leave behind. Some memories arrive as complete pictures. Others return only as fragments: light moving across skin, the outline of a landscape, or the lingering scent of someone who has just left the room. It is this elusive space between experience and recollection that Byredo explores with Future Memories, its new Eau de Parfum. Composed by perfumer Quentin Bisch, Future Memories is less concerned with nostalgia than with the present moment. It draws our attention to the fleeting instant before life settles into memory. Its premise is quietly philosophical: what we choose today will shape what we carry with us tomorrow. At the centre of the fragrance is vanilla, although not in its most familiar form. Rather than leaning into enveloping sweetness or uncomplicated comfort, Bisch examines the ingredient with precision. Here, vanilla feels luminous and restrained. It is recognisable, but viewed from an unexpected angle. The fragrance opens with the crisp verdancy of galbanum essence and a tart blackcurrant accord. Aldehydes introduce a cool, polished clarity, creating an initial impression that feels almost mineral. It is a vivid beginning, a flash of awareness that calls the senses firmly into the present. As the composition develops, its pace begins to soften. Orris butter and labdanum lend texture and controlled depth, while orange blossom brings a delicate radiance. A white vanilla accord appears at the heart, offering the first suggestion of warmth without disturbing the fragrance’s elegant restraint. In the base, vanilla liquor accord meets Madagascar vanilla CO₂, Ambrofix and musks. The result is not an overtly gourmand trail, but a subtle glow on the skin. Its sweetness is tempered and diffused, leaving behind something more atmospheric. It recalls a feeling that remains long after its details have begun to blur. “Future Memories is about the scent you wear today becoming the memory others keep of you,” Bisch explains. The fragrance’s structure mirrors that idea beautifully. There is the initial brightness of an experience, followed by its gradual settling and, finally, the trace that endures. It considers perfume not simply as an accessory, but as an intimate form of authorship. Scent becomes a way of quietly shaping how a moment, or a person, may one day be remembered. This contemplation continues in the accompanying campaign, photographed by French photographer and director Arnaud Lajeunie in and around Cape Town, South Africa. Rather than following a conventional narrative, Lajeunie captures sensations: shifting light, suspended gestures and landscapes glimpsed through the haze of recollection. At its centre are Marina Ontanaya and Louis Baines, a married couple in real life. Their natural intimacy gives the imagery an emotional immediacy as they move through shared rituals and spontaneous moments without an obvious destination. The journey itself becomes the story. Studies of flowers, poised somewhere between bloom and decay, extend this meditation on impermanence. They preserve beauty at the very moment it begins to change, reflecting the fragile nature of memory itself. Future Memories Eau de Parfum is available in 50ml and 100ml bottles from Byredo stores, byredo.com and selected international retailers.
MKDT Studio SS27 Backstage I CPHFW
MKDT Studio SS27 Backstage I CPHFW photography Yamila Pavía
Scandinavian Academy of Fashion Design Show
SAFD Show image courtesy Filippa Emilie Jensen photography James Cochrane
An Interview with Frederik Berner Kühl: Wessel & Vett Fashion Prize Winner 2026
An Interview with Frederik Berner Kühl: Wessel & Vett Fashion Prize Winner 2026 BERNER KÜHL received the Wessel & Vett Fashion Prize 2026. For the first time, the winner was announced at Copenhagen Fashion Week SS27, underscoring the Prize’s support for emerging Danish designers and their international recognition. To honour Magasin du Nord’s legacy, the jury observed the menswear label’s creative process during a live studio session in April. Founder Frederik Berner Kühl shared his refined approach to contemporary clothing with us. Sandra Myhrberg: The new format puts the jury inside your studio for a live working session on April 9th, not just reviewing a finished collection. What are you most nervous or excited about them seeing up close? Frederik Berner Kühl: I think what I was most excited about was that they saw the process rather than just the outcome. Our collections don’t begin with a mood board or a trend. They begin with materials, conversations, fittings, and countless small decisions. We’re a relatively small team, so everyone is involved in shaping the collection. Hopefully they’ll see that every garment is the result of care, patience, and iteration. If I’m nervous about anything, it’s probably that the process can look slower or less spectacular than people expect. But that’s also exactly the point. We believe good products take time. SM: Each of you balances a strong aesthetic signature with a need to scale commercially. Where do you personally draw the line between staying true to your original vision and building a business that can grow internationally? FBK: For me, growth should never come at the expense of identity. I’d rather build something that grows steadily over many years than expand quickly and lose what makes the brand distinctive. We’ve always tried to create products people will wear for a long time rather than for a single season. If we stay focused on quality, materials, and consistency, I actually think those values become an advantage internationally rather than a limitation. The challenge isn’t changing the vision; it’s finding better ways to communicate it and make it visible to more people. SM: Sustainability and circularity show up differently across your practices, from deadstock and durability to reconstructed vintage, to limited runs, to archival referencing. What do you think about the tension between responsible production and the pressure to keep producing more? FBK: I don’t think sustainability can be reduced to one material choice or one initiative. For us it’s about creating fewer, better products that remain relevant over time. Fashion will always involve making new things, so the question becomes whether those products genuinely deserve to exist. We try to make garments that people return to season after season, rather than replacing after a few months. Durability, both physically and aesthetically, is probably the most sustainable thing we can contribute. Of course there’s always pressure to produce more, introduce more styles and move faster. We try to resist that where we can. We’d rather refine than constantly reinvent. SM: If you win, the prize includes mentoring in sales, production, PR, and business development. Which of those areas do you most need help with right now, and why? FBK: Probably business development. We’re confident in our creative direction, but we’re entering a stage where the biggest challenge isn’t designing the collection; it’s building the right structure around it. How do we grow internationally without compromising the values we’ve built the brand on? How do we make smart decisions about distribution, partnerships, and long-term strategy? Having experienced people challenge our thinking and share their perspective would be incredibly valuable. SM: A look from your collection will sit in Magasin du Nord’s windows during Copenhagen Fashion Week, tying your work to over a century of Danish retail history. How does that legacy sit alongside the story you’re trying to tell with your own brand? FBK: I like the idea that fashion exists in a longer continuum rather than only in the present moment. Magasin represents a long history of Danish craftsmanship, retail and culture, and I think our brand shares that respect for longevity. At the same time, we’re not interested in nostalgia. We want to build on that tradition while speaking to how people live today. If someone looks at the window and sees clothing that feels contemporary but also timeless, something they can imagine wearing for many years, that would feel like a meaningful connection between the two. images courtesy Berner Kühl photography Oscar Meyer and Kasper Søholm