Sleek Stick – A collaboration with Silvana Imam and Björn Axén Silvana Imam for the launch of our Sleek Stick – a project centered around hair as expression, identity, and intent rather than a traditional product narrative.
MAIN ROSE launches Swim campaign with Zara Larsson For MAIN ROSE, summer isn’t defined by the calendar, it’s an attitude. That ethos takes center stage in the brand’s new Swim collection, an extension of co founder and creative director Zara Larsson’s vibrant, sun drenched world. Rooted in the idea of “first layer” dressing, pieces worn closest to the body yet designed to be seen, the collection blends expressive design with confident silhouettes. Think scoop and triangle bikini tops with metal accents, high cut swimsuits reminiscent of Baywatch, and a mix of Brazilian and tie side bottoms that emphasize movement and form. Visually, the line draws from Larsson’s signature aesthetic, leopard and python prints softened through a dreamy lens, paired with bold hues of red, pink, and citrus. The result is both playful and self assured, capturing the essence of long, luminous summer days. Function meets personality throughout the collection. Each piece is created to move effortlessly from water to stage to everyday life, while optional charms add a customizable, lighthearted detail. The campaign, shot by Charlotte Rutherford just outside Miami, leans into a cinematic underwater narrative. It begins with stillness, Larsson floating alone at sea, before descending into a surreal, hyperreal dreamscape that mirrors the collection’s immersive mood. Launching April 22 on mainrose.com, the Swim collection offers sizes XS to XXL, with prices ranging from €30 to €70.
New Balance Grey Days 5k Run This May, New Balance brings its global Grey Days initiative to Stockholm through Grey Days 5k Run with sound curation by empetre – a community moment where running, music and coffee culture come together in one shared space. Grey Days is New Balance’s annual celebration of the color grey, originally introduced in the 1980 as a functional choice for urban running and now one of our most recognizable design expressions. The color continues to embody New Balance’s dedication to craft, quality, and fearless independence, in every field. On May 1, New Balance will launch The Grey Shop in our stores and on newbalance.com, highlighting the classic shade across footwear and apparel released thourghout the month. The assortment ranges from timeless classics to new silhouettes across both running and lifestyle (see details below). This year’s campaign offers an invitation into the world of grey, brought to life by a cast of New Balance athletes and ambassadors including Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., and Andrew Reynolds. From Aminé raising the Grey Days flag in celebration to Quincy Wilson narrating “The Origins of Grey,” each individual lends their own authentic personality to the campaign, united by the unwavering foundation of grey. The Stockholm event takes place on May 2, starting with a 5k social run at an easy pace through central Stockholm, led by run leaders from our local New Balance community. After the run, the energy moves in-store for a post-run moment featuring DJ sets by DJ Carli, Alexi and Femme Fatale Selection, along coffee and snacks in collaboration with Balue Stockhom. Sign up here Image courtesy of New Balance
Havaianas x “The Devil Wears Prada 2”: a new fashion statement image courtesy: havaianas Havaianas Enters a New Fashion Era with The Devil Wears Prada 2 Havaianas is stepping into a new fashion chapter with the launch of its Puffed Family, created in collaboration with 20th Century Studios’ The Devil Wears Prada 2. More than a simple footwear release, the collaboration positions the Brazilian flip-flop brand within a wider fashion and pop culture moment. The new collection reimagines Havaianas’ iconic silhouettes through bold volumes, elevated materials and a more fashion-forward design language. The Puffed Family includes four styles: Puffed Up, Maxi Puffed, Over Puffed and Luna Puffed. Each design plays with new proportions, from padded straps to inflated edges and reworked soles, giving the classic flip-flop a more expressive and styled identity. Built around the phrase “if it’s not heels, it’s Havaianas,” the launch reflects a shift in fashion where comfort, attitude and individuality are becoming just as relevant as traditional dress codes. With a global campaign spanning cities such as Rio de Janeiro, São Paulo, Paris, London, Madrid, Milan and New York City, Havaianas is clearly moving beyond the beach and into a broader fashion conversation.
Lisa Yang Opens Its First Physical Store in Stockholm Lisa Yang, the Stockholm-based fashion house known for its complete cashmere offer for women, men and the home, has announced its first physical store. The 137 sqm space will open at Birger Jarlsgatan 8 in the second half of 2026, with the retail concept developed by architectural firm Studio Anne Holtrop. Founded in 2014 by Lisa Yang and Samuel Stenberg, the brand has, until now, operated exclusively online, building a loyal following through its approach to cashmere rooted in a dialogue between Scandinavian simplicity and the cashmere traditions of Inner Mongolia. “We took our time to quietly build a brand grounded in material intelligence and modernity. Translating this sensibility into a physical environment that unites creativity, craftsmanship and connection is a deliberate and exciting step we have waited for,” says Lisa Yang, Founder and Creative Director. For CEO Samuel Stenberg, the move into physical retail is as much about deepening client relationships as it is about visibility. “Our first physical destination will not only allow us to showcase our brand strengths, but it will also allow us to build deeper relationships with our clients,” he says, noting that Stockholm, where the brand has an established customer base, was the natural starting point. The store opens at Birger Jarlsgatan 8, Stockholm, in the second half of 2026.
Inside the Louis Vuitton Hotel In Mayfair, Louis Vuitton opens a townhouse shaped by 130 years of the Monogram — a symbol that has travelled the world and returned to London, the site of the House’s first step beyond Paris. The Louis Vuitton Hotel unfolds as an immersive journey through heritage and imagination, where each floor becomes a chapter in the Art of Travel. Rooms dedicated to the Speedy, Keepall, Noé, Alma and Neverfull trace the lives of the House’s most recognisable bags. The Keepall Lobby evokes departures and arrivals; Café Alma carries the quiet geometry of Paris; the Speedy Room hums with the energy of movement; the Neverfull Gym plays with abundance and ease; Bar Noé glows with the intimacy of a champagne bar rooted in a 1932 idea made modern again. Throughout the townhouse, the Monogram appears not as a motif but as a living presence — restored in the Care Services atelier, reimagined through exclusive personalisation, and woven into every gesture of hospitality. The experience feels both historic and immediate, a meeting point between craft and culture. Open for two months, the Louis Vuitton Hotel stands as a temporary home for the Monogram’s past, its present, and the journeys it continues to inspire. images courtesy Louis Vuitton
McQueen: Beneath the Surface McQueen unveils Beneath the Surface at Fotografiska Shanghai, an exhibition that traces the origins and emotional undercurrents behind the house’s singular aesthetic. The space explores the tension between interiority and exteriority, and the beauty and volatility of nature, through the Autumn Winter 2026 collection and the Manta bag. Inside the exhibition, the Manta appears in multiple iterations, its sculptural folds echoing the architecture of aquatic life. The forms sit alongside the season’s collision of raw realism and curated self‑presentation, a dialogue that has long defined McQueen’s visual language. The opening marked Seán McGirr’s first visit to Shanghai as Creative Director. The afterparty extended the house’s Reverb series, bringing together its local community with a live performance by Mo La Guai Le featuring Amber Kuo. Actors Zhou Yutong, Xiang Hanzhi and Qu Chuxiao were among the guests, underscoring the cultural energy surrounding the house’s arrival in the city. McQueen: Beneath the Surface ran from 18 to 20 April at Fotografiska Shanghai, offering an intimate look at the house’s evolving codes and the creative tensions that continue to shape its identity. image courtesy McQueen
images courtesy Susie Cave Susie Cave Presents Weddings and Funerals Susie Cave opens a new appointment‑only space in Kensington, marking the beginning of a distinct chapter in her creative world. SUSIE CAVE, WEDDINGS AND FUNERALS introduces a demi‑couture offering shaped by the designer’s desire to return to something elemental and personally driven. The pieces carry the familiar tension and elegance of her earlier work, yet stand apart with a sharper, more intimate focus. The shop invites visitors into a subtly surreal environment where black and white form the foundation of a new visual language. Despite the name, the designs are not traditional bridal or funeral attire. Instead, they explore the ceremonial and performative nature of clothing — from minimal monochrome mini‑dresses to elaborate, sculptural silhouettes. The debut collection consists of 25 designs, each custom‑tailored and fully personalisable. The approach reflects Cave’s wish to step away from the industry’s relentless pace and create garments rooted in intention rather than demand. Opening in mid‑late May 2026, SUSIE CAVE, WEDDINGS AND FUNERALS offers a space where ritual, imagination and craftsmanship meet on their own terms.
BHBD launches Deep Cleanse & Care Duo Stockholm-based hair brand BHBD introduces a new addition to its professional lineup with the launch of the Deep Cleanse & Care Duo, a two-step system designed to reset and restore hair at its most foundational level. Positioned as both a salon essential and an elevated at-home ritual, the duo pairs a high-performance clarifying shampoo with an intensive conditioner. Together, they aim to strip away buildup, from product residue to metals and environmental impurities, before replenishing the hair with hydration, strength, and elasticity. The result is hair that feels lighter, more responsive, and visibly healthier, without added weight. Developed with professional use in mind, the system is intended to prepare hair for technical services such as colouring, treatments, or extension work, ensuring a clean and even base. At the same time, it speaks to a growing consumer desire for “reset” moments within beauty routines – a deliberate pause to restore balance when hair becomes dull or overloaded. Beyond functionality, the sensory dimension is central to the experience. Notes of almond and coffee open into a floral heart of rose, jasmine, and tuberose, grounded by tonka, amber, and white musk, transforming a technical treatment into something closer to ritual.
Anna Berglund Returns to Galleri Glas with Folia Aurum Anna Berglund returns to Galleri Glas with Folia Aurum, a new exhibition continuing her exploration of ornament as a structural principle in glass. Recurring motifs such as pinecones, acanthus leaves and festoons move beyond decoration, forming the basis for an investigation into symbolic form and spatial presence. The hand blown works reference urns, goblets and flacons while resisting function, positioning Berglund’s practice in dialogue with glassmaking tradition while shifting away from functionalist ideals. Developed in close collaboration with master glassblower Micke Johansson, the works focus on transparency, light and volume. Alongside the glass pieces, Berglund presents selections from her ongoing paper series Opus, structured through repetition and origami based folding systems. The exhibition also reflects the breadth of her wider practice, from public commissions in Sweden to permanent installations including Crown Jewels of Småland in Brussels and a recent work for Terminal 5 at Stockholm Arlanda Airport. photography Linus Hallgren