New Balance Grey Days 5k Run
This May, New Balance brings its global Grey Days initiative to Stockholm through Grey Days 5k Run with sound curation by empetre – a community moment where running, music and coffee culture come together in one shared space.
Grey Days is New Balance’s annual celebration of the color grey, originally introduced in the 1980 as a functional choice for urban running and now one of our most recognizable design expressions. The color continues to embody New Balance’s dedication to craft, quality, and fearless independence, in every field.
On May 1, New Balance will launch The Grey Shop in our stores and on newbalance.com, highlighting the classic shade across footwear and apparel released thourghout the month. The assortment ranges from timeless classics to new silhouettes across both running and lifestyle (see details below).
This year’s campaign offers an invitation into the world of grey, brought to life by a cast of New Balance athletes and ambassadors including Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., and Andrew Reynolds. From Aminé raising the Grey Days flag in celebration to Quincy Wilson narrating “The Origins of Grey,” each individual lends their own authentic personality to the campaign, united by the unwavering foundation of grey.
The Stockholm event takes place on May 2, starting with a 5k social run at an easy pace through central Stockholm, led by run leaders from our local New Balance community. After the run, the energy moves in-store for a post-run moment featuring DJ sets by DJ Carli, Alexi and Femme Fatale Selection, along coffee and snacks in collaboration with Balue Stockhom.
Sign up here
Image courtesy of New Balance
