MERIT: Where Minimalism Meets Modern Skin Care

As a makeup artist, I’m constantly drawn to products that don’t just perform—but simplify the entire experience. MERIT is one of those brands that keep me interested. Since its launch in 2021, it has built its identity around a clear philosophy: makeup should be effortless, intuitive, and enhance the skin rather than cover it. The aesthetic is clean, modern, and rooted in a “less is more” approach. 

Many of the products are multifunctional, vegan, and designed to fit into a minimal routine. It’s everyday makeup with a refined, elevated feel—something I value both personally and in my work with clients. Their newest launch, The Uniform – a tinted lightweight mineral sunscreen has quickly become a staple in my kit. Formulated with non-nano zinc oxide, it delivers mineral broad-spectrum (UVA/UVB) protection. What I love most is how it feels on the skin. It gives a very sheer, even coverage that lets the skin show through, it looks alive and very natural. And the SPF 50 is a major plus – sun protection is non-negotiable.

The texture is smooth and breathable, almost like a second skin. It delivers a healthy glow without feeling greasy or heavy, and importantly, it doesn’t leave that typical SPF film on the surface. On days when I want a bit more coverage, it builds beautifully without ever looking heavy. The shade range is thoughtfully designed, making it easy to match a wide variety of skin tones—something that’s essential in my work. With 20 shades to choose from, it offers enough flexibility and nuance for nearly everyone to find a match. What keeps me drawn to MERIT is their consistent philosophy: skin first, makeup second. Everything is designed to create a fresh, modern look that feels as good as it looks. And for me, who loves skincare, this fits perfectly. The Uniform is the perfect reflection of that—effortless, skin-focused, and exactly what modern beauty should be.

By Sanna