News

Nilens Jord Launches Hair Care 2.0 Nilens Jord, known for its fragrance-free, AllergyCertified skincare, is expanding into haircare with Hair Care 2.0 – a nine-product range developed for both hair and scalp. The launch is timed for the end of summer, when hair has typically taken a season of sun, salt water, and heat. Each collection includes a shampoo, conditioner, and treatment mask, and all products are fragrance-free, AllergyCertified, and vegan. The Hydration collection is developed for dry hair and centres on hyaluronic acid (Sodium Hyaluronate) for moisture binding, panthenol (provitamin B5) for nourishment and shine, and Saccharide Isomerate,  a sugar-derived ingredient that helps counteract the drying effect of cleansing agents and supports the scalp’s natural balance. The result is hair that feels soft and more hydrated without being weighed down. Repair is built for dry, stressed, or damaged hair. The formula includes glycerin, Saccharide Isomerate, and Betaine, a combination focused on moisture retention, scalp balance, and leaving hair feeling smoother and more manageable. It is the most restorative of the three collections, aimed at hair that needs rebuilding after damage or repeated chemical treatment. Volume addresses hair that lacks lift and fullness, using hydrolyzed wheat protein to reduce collapse in the hair fibre and add visible body, alongside almond oil for nourishment and Saccharide Isomerate for scalp care. The emphasis throughout is on creating fullness without residue, hair that feels airy and light rather than coated. Nilens Jord Hair Care 2.0 is available now at nilensjord.com and selected retailers.

Beyond Sweat Opens at Moodgallerian with a New Wellness Destination Beyond Sweat, a new wellness destination, has opened its doors in Moodgallerian, located in central Stockholm. Spanning 800 square metres, the new concept brings together fitness, recovery and health technology under one roof, with the ambition of redefining how people approach long-term wellbeing. Founded by entrepreneur Per Althini, Beyond Sweat is built on the idea that wellness means more than exercise alone. By combining strength training, Reformer Pilates and advanced recovery treatments, the Beyond Sweat encourages sustainable routines that support both physical performance and mental wellbeing. At the heart of the concept is the Recovery Studio, offering a variety of innovative therapies designed to enhance recovery and optimise performance. Treatments include whole-body cryotherapy, hyperbaric oxygen therapy (HBOT), X-TONE muscle activation, red light therapy and compression therapy, all aimed at improving circulation, oxygenation and muscle recovery. “We want to create a place that reflects how people actually want to live today, where training and recovery go hand in hand, and the focus is on long-term health,” says founder Per Althini. Located in the heart of Stockholm, Beyond Sweat is designed for a modern audience seeking a more holistic approach to health, where recovery is valued as highly as movement, nutrition and sleep. With its mix of cutting-edge technology and personalised wellness experiences, the new destination positions itself at the forefront of the growing longevity movement.

Swedish Stockings Celebrating A Night in Stockholm We Won’t Forget Stockholm, Sweden, August 2026 – Swedish Stockings brought its updated brand identity and AW26 campaign to life with an evening at Tosto in Stockholm. Fashion, creativity and hosiery took centre stage as guests gathered for cocktails, conversation and a celebration of the new era of Swedish Stockings. The evening also marked the debut of a special collaboration with designer Nicole Walker. Created exclusively for the occasion, Walker transformed Swedish Stockings’ signature hosiery into a sculptural top, reimagining tights as a statement fashion piece and highlighting the everyday accessory’s creative potential. Throughout the evening, creative consultant and stylist Johanna Lager interviewed guests on camera, touching on everything from their thoughts on Swedish Stockings’ new symbol and enhanced visual identity to their favourite cocktail and, of course, how they plan to style tights this fall. The guest list brought together names from across Stockholm’s fashion and creative scene, including Vogue Scandinavia Senior Beauty & Shopping Editor Josefin Forsberg, stylist Hilda Sandström, singer Mapei, supermodel Sabina Karlsson and writer Allyson Shiffman. An evening of fashion, new beginnings – and plenty of fashionable stockings. image courtesy Swedish Stockings 

JEANERICA opens new store in Södermalm JEANERICA has opened a new store at Nytorgsgatan 36A in Södermalm, Stockholm. It is a house defined by the ideas of its time: the house, the street, and the neighbourhood. As with the flagship store on Nybrogatan, which opened in September 2024, the new location draws inspiration from its surroundings. Founders Lena Patriksson Keller and Jonas Claeson, together with architect Daniel Östman, designed the space within a 1937 building by Backström & Reinius. Recognised for its teak-and-brick facade and refined Swedish modernism, the interior melds warmth and restraint. And yet, the building is also historically tied to Margareta Köhler, a pioneering Swedish interior architect and designer who co-founded Futurum with Maria-Louise Idestam-Blomberg in 1934. Futurum operated as an interior design studio and concept store, promoting a modern home defined by function, atmosphere, materiality, and daily life. Nearly a century later, these values remain evident in the architecture, neighbourhood, and building’s history. The store embodies the JEANERICA brand, combining craftsmanship and quality with heart. In The Pharmacy section, JEANERICA’s denim expertise is highlighted, demonstrating deep knowledge, attentive service, and a strong appreciation for materials. images courtesy JEANERICA

Lydmar Live Returns with Silvana Imam and Cherrie Lydmar Hotel, located in the heart of Stockholm, continues its celebrated live music series, Lydmar Live, with two of Sweden’s most acclaimed artists taking the stage this season. Following Mwuana’s opening performance in June, Silvana Imam will perform on 29 August, before Cherrie closes the series with three evenings of live music from 2-4 September. Since reopening at Blasieholmen in 2008, Lydmar Hotel has built a reputation as one of Stockholm’s most distinctive cultural meeting places, where music has long been part of the hotel’s identity. With Lydmar Live, that legacy continues through a programme of free concerts that brings established Swedish artists to the heart of the city. Throughout the summer, the hotel’s iconic waterfront terrace is transformed into an open-air stage overlooking the Royal Palace and Stockholm’s harbour. In September, the concert series moves indoors to Lydmar’s dining room, creating a more intimate setting while maintaining the same close connection between artists and audience. Upcoming concerts Silvana Imam – 29 August Cherrie with special guests – 2-4 September All concerts take place at Lydmar Hotel, Södra Blasieholmen 2, Stockholm. Admission is free and performances begin at 8:00 PM.

Moomin Arabia invites you to the Rebel Club Pop-Up Bar  This weekend, Moomin Arabia is transforming a bar at Trädgården in Stockholm into the Rebel Club Pop-Up Bar, a vibrant and playful space inspired by the rebellious spirit of the Moomin universe and the new Rebel Club collection. The pop-up will be open on August 21–22 from 5 PM to 3 AM at Trädgården, Hammarby Slussväg 2. Throughout the weekend, visitors can enjoy Moomin Arabia–inspired mocktails, lively music, and discover the Rebel Club collection in a uniquely colourful setting. To celebrate the launch, the first 50 guests to order a mocktail will receive a Rebel Club mug. Plus, Trädgården will be giving away additional products from the collection via its social media channels.