News

Beyond Sweat Opens at Moodgallerian with a New Wellness Destination Beyond Sweat, a new wellness destination, has opened its doors in Moodgallerian, located in central Stockholm. Spanning 800 square metres, the new concept brings together fitness, recovery and health technology under one roof, with the ambition of redefining how people approach long-term wellbeing. Founded by entrepreneur Per Althini, Beyond Sweat is built on the idea that wellness means more than exercise alone. By combining strength training, Reformer Pilates and advanced recovery treatments, the Beyond Sweat encourages sustainable routines that support both physical performance and mental wellbeing. At the heart of the concept is the Recovery Studio, offering a variety of innovative therapies designed to enhance recovery and optimise performance. Treatments include whole-body cryotherapy, hyperbaric oxygen therapy (HBOT), X-TONE muscle activation, red light therapy and compression therapy, all aimed at improving circulation, oxygenation and muscle recovery. “We want to create a place that reflects how people actually want to live today, where training and recovery go hand in hand, and the focus is on long-term health,” says founder Per Althini. Located in the heart of Stockholm, Beyond Sweat is designed for a modern audience seeking a more holistic approach to health, where recovery is valued as highly as movement, nutrition and sleep. With its mix of cutting-edge technology and personalised wellness experiences, the new destination positions itself at the forefront of the growing longevity movement.

Swedish Stockings Celebrating A Night in Stockholm We Won’t Forget Stockholm, Sweden, August 2026 – Swedish Stockings brought its updated brand identity and AW26 campaign to life with an evening at Tosto in Stockholm. Fashion, creativity and hosiery took centre stage as guests gathered for cocktails, conversation and a celebration of the new era of Swedish Stockings. The evening also marked the debut of a special collaboration with designer Nicole Walker. Created exclusively for the occasion, Walker transformed Swedish Stockings’ signature hosiery into a sculptural top, reimagining tights as a statement fashion piece and highlighting the everyday accessory’s creative potential. Throughout the evening, creative consultant and stylist Johanna Lager interviewed guests on camera, touching on everything from their thoughts on Swedish Stockings’ new symbol and enhanced visual identity to their favourite cocktail and, of course, how they plan to style tights this fall. The guest list brought together names from across Stockholm’s fashion and creative scene, including Vogue Scandinavia Senior Beauty & Shopping Editor Josefin Forsberg, stylist Hilda Sandström, singer Mapei, supermodel Sabina Karlsson and writer Allyson Shiffman. An evening of fashion, new beginnings – and plenty of fashionable stockings. image courtesy Swedish Stockings 

JEANERICA opens new store in Södermalm JEANERICA has opened a new store at Nytorgsgatan 36A in Södermalm, Stockholm. It is a house defined by the ideas of its time: the house, the street, and the neighbourhood. As with the flagship store on Nybrogatan, which opened in September 2024, the new location draws inspiration from its surroundings. Founders Lena Patriksson Keller and Jonas Claeson, together with architect Daniel Östman, designed the space within a 1937 building by Backström & Reinius. Recognised for its teak-and-brick facade and refined Swedish modernism, the interior melds warmth and restraint. And yet, the building is also historically tied to Margareta Köhler, a pioneering Swedish interior architect and designer who co-founded Futurum with Maria-Louise Idestam-Blomberg in 1934. Futurum operated as an interior design studio and concept store, promoting a modern home defined by function, atmosphere, materiality, and daily life. Nearly a century later, these values remain evident in the architecture, neighbourhood, and building’s history. The store embodies the JEANERICA brand, combining craftsmanship and quality with heart. In The Pharmacy section, JEANERICA’s denim expertise is highlighted, demonstrating deep knowledge, attentive service, and a strong appreciation for materials. images courtesy JEANERICA

Lydmar Live Returns with Silvana Imam and Cherrie Lydmar Hotel, located in the heart of Stockholm, continues its celebrated live music series, Lydmar Live, with two of Sweden’s most acclaimed artists taking the stage this season. Following Mwuana’s opening performance in June, Silvana Imam will perform on 29 August, before Cherrie closes the series with three evenings of live music from 2-4 September. Since reopening at Blasieholmen in 2008, Lydmar Hotel has built a reputation as one of Stockholm’s most distinctive cultural meeting places, where music has long been part of the hotel’s identity. With Lydmar Live, that legacy continues through a programme of free concerts that brings established Swedish artists to the heart of the city. Throughout the summer, the hotel’s iconic waterfront terrace is transformed into an open-air stage overlooking the Royal Palace and Stockholm’s harbour. In September, the concert series moves indoors to Lydmar’s dining room, creating a more intimate setting while maintaining the same close connection between artists and audience. Upcoming concerts Silvana Imam – 29 August Cherrie with special guests – 2-4 September All concerts take place at Lydmar Hotel, Södra Blasieholmen 2, Stockholm. Admission is free and performances begin at 8:00 PM.

Moomin Arabia invites you to the Rebel Club Pop-Up Bar  This weekend, Moomin Arabia is transforming a bar at Trädgården in Stockholm into the Rebel Club Pop-Up Bar, a vibrant and playful space inspired by the rebellious spirit of the Moomin universe and the new Rebel Club collection. The pop-up will be open on August 21–22 from 5 PM to 3 AM at Trädgården, Hammarby Slussväg 2. Throughout the weekend, visitors can enjoy Moomin Arabia–inspired mocktails, lively music, and discover the Rebel Club collection in a uniquely colourful setting. To celebrate the launch, the first 50 guests to order a mocktail will receive a Rebel Club mug. Plus, Trädgården will be giving away additional products from the collection via its social media channels.

CAIA Brings its Biggest Community Activation To Date At Way Out West with CAIA Café Gothenburg, Sweden, August 2026 – Last week, CAIA launched its largest community activation to date at Way Out West in Gothenburg. Over the three festival days, CAIA Café occupied a central area of Slottsskogen, uniting beauty, entertainment, and community. Near the Linné Stage, one of the festival’s busiest areas, CAIA Café welcomed visitors over the weekend. A rotating group of local and international DJs hosted coffee parties, making it a great place to relax, enjoy a drink, and dance. CAIA teamed up with Gothenburg coffee brand Gerd to serve special coffee all weekend. The first 200 guests to buy a coffee each day received a mini setting spray and Dewy Fan. The classic photo booth was back in true CAIA style, and guests could grab festival extras like playing cards and temporary CAIA tattoos. Limited-edition CAIA merchandise, made just for Way Out West, was available on site in small amounts on a first-come, first-served basis.  ‘Our community is at the core of everything we do, and we wanted to create something special for them. Way Out West felt like the perfect place to do that.Entertainment is such a big part of CAIA’s DNA, and the festival felt like a natural setting to bring the CAIA world to life in a completely new way. With CAIA Café, we have created our own destination within the festival: unmistakably CAIA, bringing together beauty, entertainment and, most importantly, our community’.
said Emelie Sundesten, Creative Director at CAIA. images courtesy CAIA CAIA Café DJ Programme Thursday 13 August
Niki Sadegi – 15:45–16:20 & 17:30–18:10
EmblaEliza – 21:15–21:50
 Friday 14 August
Emma Miller – 13:45–14:20 & 15:20–15:50
 Saturday 15 August
Kajsa Pilups – 13:40–14:10 & 15:10–15:50
Alyssa & Gia – 20:30–21:00 & 22:15–22:50
 CAIA Café at Way Out West Location: Slottsskogen, close to Linné Stage
Dates: 13–15 August 2026
Activations: DJ sessions, photo booths, signature coffee serves and giveaways
Daily giveaway: The first 200 coffee purchases every day received a CAIA Setting Spray (55 ml) & Dewy Fan

Oatly x Schultneck: The Most Talked-About Matcha Bar This Way Out West Isn’t Actually at the Festival Oatly introduces its signature matcha beverages at Schultneck’s renowned Gothenburg store. Gothenburg, Sweden, August 2026 – During Way Out West week, Oatly, the world’s top oat drink company, has opened a special matcha bar at Schultneck in Gothenburg. From 13 to 15 August, Oatly and Schultneck, a store known for its carefully chosen vintage and modern fashion, are delivering a unique drink experience just minutes from the festival. Working with WAO Matcha, started by Astrid Johansson, Oatly is serving a menu of signature drinks that look great and taste delicious. images courtesy Oatly Ilse Siekkinen, Oatly NORDICS General Manager, said: ‘We’re incredibly excited to be partnering with both Schultneck and WAO Matcha for Way Out West week. They each represent the creativity, quality, and cultural relevance that makes this collaboration feel so special. For us, it’s about bringing Oatly to the moments and spaces where people are already discovering what’s next, whether that’s through fashion, design, music or great drinks. We want to show just how delicious oat drinks can be. By collaborating with partners who share our passion for taste and creativity, we’re creating an experience that we hope inspires people to try something new and discover just how good Oatly tastes’. Olof Lou Runmarker, Schultneck Founder, said: ‘We’re delighted to partner with Oatly because we share the same belief that the most exciting things happen when you bring together different perspectives and challenge expectations. Schultneck has always been about discovering unique combinations, where vintage meets contemporary, where fashion meets culture, and this collaboration brings that same spirit into the world of taste. Oatly is a true Swedish tastemaker in its own right, with a bold approach to creativity, design and sustainability. Together, we’re bringing two unexpected worlds together to create something playful, memorable and genuinely special for Gothenburg during Way Out West week. It’s a celebration of curiosity, great taste and the kind of collaborations that can only happen when like-minded creators come together’. What’s on the menu: Teas & Black Sugar Blue Coconut Cloud Apple Spice Matcha (the most popular drink from the 2025 Way Out West menu returns by popular demand) The Oatly Matcha Bar will be open every day from 10:00 am to 8:00 pm, welcoming festival visitors, vintage shoppers, and anyone looking for Gothenburg’s next spot to visit.

Levi’s® Opens Levi’s® HUS During Copenhagen Fashion Week During Copenhagen Fashion Week, Levi’s® introduced Levi’s® HUS in Christianshavn, a pop-up activation uniting fashion, design, and the city’s vibrant creative energy. Levi’s® HUS was created as a place to meet, relax, and connect. Visitors explored new collections, vintage pieces, special designs, and a variety of cultural events during the week. The space showed Levi’s® devotion to genuine self-expression and celebrated the creative people shaping Copenhagen. Guests saw important Levi’s® collections and product stories during the week, like A Looser take on Prep, the 700 series, Workwear, Blue Tab, the 501® family, and special archive collaborations. The programme also featured Caro Editions, David Hellqvist, Collina Strada, and Damernes Magasin, connecting Levi’s® roots with modern Copenhagen culture. ‘Levi’s® has always been shaped by the people and communities who make it their own, which makes Copenhagen Fashion Week such a natural fit for the brand. As it celebrates its 20th anniversary and continues to be one of the most exciting moments on the global fashion calendar, we’re excited to create a home for the week that brings the Levi’s® brand to life while celebrating the people and creative spirit that make Copenhagen such an inspiring place for fashion today’, said Mathilde Vaucheret, vice president of marketing, Levi’s® Europe. images courtesy Levi’s® photography Michaela Metesová Caro Editions and vintage Levi’s® For SS27, Caro Editions redesigned eight vintage Levi’s® jackets using leftover high-quality fabrics. They first appeared on the Caro Editions runway before being shown at Levi’s® HUS during Copenhagen Fashion Week. These pieces showed Caro Editions’ dedication to skilled work, the use of vintage materials, and careful rebuilding, turning classic clothes into special collector’s items. Blue-Collar Modernism with David Hellqvist and gestalten Levi’s® HUS hosted the launch of Blue-Collar Modernism: The Visual Culture of Workwear by David Hellqvist, published by gestalten. The book explores how clothes made for steelworkers, mechanics, dockworkers, and miners influenced design worldwide. Blue-Collar Modernism shows how practical work clothes evolved into modern fashion, highlighting the enduring link among usefulness, skilled labour, and personal style. Collina Strada and Levi’s® Concluding Copenhagen Fashion Week, Collina Strada and Levi’s® hosted a celebration at Levi’s® HUS. The house party-inspired event brought together fashion, music, and Copenhagen’s creative community on the final night. Levi’s® Vintage Pop-Up by Damernes Magasin Levi’s® invited Damernes Magasin to select vintage Levi’s® 501® jeans for a pop-up shop at Levi’s® HUS. Available all week, this collection celebrated the unique style, character, and cultural importance of the 501®, a garment made personal by generations. Eurowoman and Euroman at Levi’s® HUS When LeWhen Levi’s® HUS opened to the public, Eurowoman and Euroman hosted an afternoon with drinks, snacks, and Levi’s®, welcoming Copenhagen’s wider fashion and creative community.