Opiates

Balenciaga Fragrance Collection: A Dialogue Between Past and Future text Jahwanna Berglund On September 10, 2025, Balenciaga steps once again into the realm of perfume, unveiling a collection of ten fragrances that carry the weight of history while daring to disrupt it. More than seventy-five years after Cristóbal Balenciaga introduced Le Dix, the Maison’s very first scent, the house returns to its olfactive origins with a collection that is at once archival and avant-garde. This new chapter is born out of a story of rediscovery. After a fifteen-year search through the House’s archives, a forgotten bottle of Le Dix from 1947 resurfaced. Its presence became the seed for the new collection, an invitation to regenerate Balenciaga’s olfactive DNA and reimagine perfume as both memory and innovation. Each fragrance is housed in a faithfully reproduced flacon—refillable and capped with a globular glass stopper, finished with a hand-tied ribbon. The packaging bears deliberate signs of time’s passage, echoing the patina of age, and revives the logotype of Le Dix. Industrial grey boxes frame these relic-like objects, fusing craft and technology, past and present. The collection itself is a spectrum: from luminous clarity to smoke-tinged depths, culminating in an obsidian finale. Ten individual scents that resist conformity, each a sculpted volume of air and memory. French parfumerie’s tradition collides with high-tech signatures, creating olfactive silhouettes that are not worn but inhabited. Balenciaga has long been synonymous with duality couture as sculpture, discipline as rebellion. These perfumes carry that same spirit. They are heritage bottled, but also something radically new: couture in liquid form. The Balenciaga Fragrance Collection will debut on September 10 at the Balenciaga Fragrance Store, located at the House’s historic address on 10 Avenue George V in Paris, and will later roll out across select stores in Europe, North America, the Middle East, Asia, and online at balenciaga.com.

Izabel Display launches Mega Button Covers text Elsa Chagot For their AW25 collection, Swedish jewelry brand Izabel Display introduces a bold new category; Mega Button Covers. Designed to clip onto existing buttons, the accessories transform everyday pieces into statement looks, offering a playful, creative, and sustainable way to update your wardrobe. Launching September 9, 2025, the collection will be available at izabeldisplay.com, Farfetch, and other selected retailers!

ulax x Nufferton: The Everyday Pyjamas text Elsa Chagot ulax studios and Nufferton launch a limited-edition pyjamas designed to work in any setting – from home to work to dinner. Inspired by Ben Kingsley’s iconic look in Sexy Beast, the set features a timeless boxy short-sleeved white shirt and black trousers, crafted in organic cotton. Only 60 sets are available, released exclusively from September 9 at se.nufferton.com/ulax.

Swedish Stockings presents The Moving Pop-Up text Elsa Chagot This fall, Swedish Stockings launches The Moving Pop-Up at Nordiska Kompaniet, Stockholm; a vending machine crafted from nearly 500 pairs of recycled tights. Blending innovation and sustainability, the initiative reimagines how consumers shop tights by offering instant access to the brand’s latest collections and bestsellers. After its Stockholm debut on September 20, the pop-up will tour key locations across Scandinavia, showcasing a bold step toward the future of sustainable retail.

OBAYATY opens at NK Stockholm text Elsa Chagot Swedish beauty brand OBAYATY launches an exclusive signature pop-up at Nordiska Kompaniet, Stockholm, open until the end of 2026. The space invites visitors into OBAYATY’s universe, a world where skincare meets cosmetics, designed for men seeking both function and self-expression. With a collection defined by refined simplicity, innovative formulas, and sustainable design, the pop-up marks an important milestone for the brand’s presence in its home market.

EOE Eyewear – Novel Frames text Ulrika Lindqvist Swedish eyewear brand EOE introduces Novel Frames, a collection where design meets literature. Inspired by the landscapes of northern Sweden, select frames are engraved with excerpts from six celebrated northern authors, blending storytelling with timeless design. With natural tones and sculptural details, the line bridges elegance and creativity, inviting wearers to quite literally see the world through words. Available from October 1st, 2025, at selected retailers and eoe-eyewear.com. Photography by Astra Olander Vanheesbeke

Skultuna Hoop Earrings text Ulrika Lindqvist Skultuna Hoop Earrings strike the perfect balance between timeless elegance and modern simplicity. With their sleek design and refined finish, they transition effortlessly from day to night. Wear them solo for a subtle statement or layer with other pieces for a more personal touch. Read more at www.skultuna.com

ALLTET – A Sanctuary for Wellbeing in the Heart of Stockholm text Jahwanna Berglund Wellbeing has often been labeled a trend, but in reality, it is a necessity – something we should all prioritize in our daily lives. At a time when life moves at a relentless pace, ALLTET is opening on Sveavägen in Stockholm, reminding us of the importance of slowing down, breathing, and caring for both body and soul.
 Founded by fragrance expert and therapist Reine Walfridsson, ALLTET is envisioned as a holistic sanctuary where boutique, studio, and spa intertwine. Here, the sense of smell takes center stage, not as a superficial luxury, but as a tool for recovery, creativity, and presence.
 Visitors are invited into a world of aromatherapy, clean beauty, and ceremonial cacao, alongside workshops, meditations, and therapeutic treatments. The interior, designed through color psychology and enriched with botanical details, enhances a sense of balance and calm.
 ALLTET is more than a destination – it’s an invitation to choose yourself, every single day.

EOE Eyewear unveils ‘Novel Frames’ – where design meets literature text Natalia Muntean EOE Eyewear is launching a new collection, Novel Frames, on September 1, 2025. Known for its sustainable approach and roots in the landscapes of northern Sweden, the brand adds a literary dimension to its latest release. The collection features select frames engraved with text excerpts from six renowned northern authors, merging storytelling with design. Divided into two lines, the collection includes a base range of timeless, understated silhouettes, alongside a limited special edition with sculpted words and inlays. Inspired by earthy palettes and natural forms, the frames aim to let wearers “see the world through the lens of literature.” The campaign was created by director and photographer Pelle Lannefors, who captured the cinematic spirit of the north. Analog portraits by Astra Olander Vanheesbeke and styling by Anna Sundelin ground the imagery in the rugged elegance of Swedish Lapland. Novel Frames will be available at selected retailers and online at www.eoe-eyewear.com starting September 1, 2025.

Baum und Etonic: A Fusion of Sport and Style text Ulrika Lindqvist Following their successful 2024 collaboration, the heritage sportswear brand Etonic and danish fashion house Baum und Pferdgarten reunite for a new capsule collection: Baum und Etonic. Founded in Massachusetts in 1876, Etonic brings its legacy as the world’s first sports brand into the partnership, which this season introduces four sneaker variations. Combining retro athletic influences with a modern, feminine edge, the collection highlights three silhouettes in fresh colorways: the Kendari and Dropshot—revived from the previous collaboration, alongside the brand-new Evolution model. Designed to complement Baum und Pferdgarten’s AW25 collection, the sneakers balance functionality with elegance, adding a playful and sporty contrast to skirts and dresses. The palette draws directly from the season’s key tones: Baum’s signature blue, deep Italian plum, vibrant green and red accents, softened by off-white and grey neutrals. As a final detail, the sneakers, boxes, and dustbags are adorned with Baum’s iconic leopard print. The Baum und Etonic collection launches in four versions: Kendari in Wedgewood, Dropshot in Haute, and Evolution in both Wedgewood and Haute, blending sport and sophistication in equal measure. Read more at www.baumundpferdgarten.com Photo courtesy of Baum und Pferdgarten