Inside Trove: Cathy Nordström’s Unexpected Source of Inspiration Text by Natalia Muntean An online auction, a mystery box of books and centuries of decorative arts became the surprising starting point for Trove, Cathy Nordström’s latest collection of textiles and wallpapers. What arrived at her studio was far from a carefully curated archive, rather it was a personal library documenting embroidery, ceramics, rugs and ornamental crafts from across Europe, Asia and the Middle East. Instead of reproducing historical motifs, the Swedish pattern designer transformed these references into five original, hand-painted patterns that reflect her use of colour and love of craftsmanship. Six years after launching her brand, Nordström reflects on its beginnings after years of designing for others, the emotional thrill of discovering the archive and why the hardest part of creating Trove was knowing when to stop. Natalia Muntean: You have described yourself as a “passionate textile nerd” in one of your other interviews – was there a moment you can point to when patterns and textiles became a serious interest?Cathy Nordström: I can’t think of a specific moment. Looking back, I can see that it’s always been a part of me. As a child, I loved decorating my room, and there were always patterns and colors involved. I repainted, wallpapered, and played around with cushions and textiles. Since then, it has gradually grown to become more of an obsession than even a passion. There are a few things that make me more excited and more filled up emotionally than old textiles and craftsmanship. NM: You worked for years licensing patterns to other brands before founding Cathy Nordström in 2019. What made you want to go out on your own?CN: Somebody asked me at one point, “Do you have a lot of your patterns at home?” and I remember answering, “No, definitely not.” Then I started thinking maybe I should actually start designing patterns that I am proud of and that I truly, truly love. I grew more and more tired of just sending away a digital file. When you freelance and license patterns to other brands, very often the customer dictates the outcome, to some extent. I was licensing my patterns to a lot of different kind of brand, from IKEA and UNIQLO, to smaller baby brand in the UK and quilting fabric companies in the US. It was fun, but I didn’t love these patterns. I wanted to design prints that I wanted myself and I knew it was always interiors and homeware that was my passion. I wanted to be part of the whole process: I didn’t just want to send a digital file to someone, and then it was out of my hands. I wanted to be part of everything, from the first idea and moodboarding to the sketching, drawing, creating the screens for the screen printing, being on the factory floor when we print it, and just following through until the finished product. And I wanted it to be made in Sweden, so that was the starting point of everything. I didn’t know what I was throwing myself into, I just went for it. NM: How would you describe your own design language now, six years into running the brand? CN: Some of the very first patterns I launched in 2020, had already been in my pattern library for some time. They were the prints that I had designed during my freelancing career, but never licensed because I must have known subconsciously that, at some point, these were prints that I wanted to own myself. Two of our best sellers, actually, I made before I started this brand six years ago. I don’t know how to describe my design language, these things are always better described ny someone on the outside. I think the color scheme and limited use of colors in each pattern is what ties it together. Color is massively important to me. I guess my designs could be described as modern and simplistic, with a rich color story. I just design what I do. I’ve never designed with a specific style in mind, it’s just what comes out. I do admire these more richly ornamented fabrics,I love French, Indian and British fabrics that have more details and colors. At some point, you feel like, “Oh God, I wish I could design patterns like that,” but it’s just not me. I try not to think too much about what my style is. I just let my hand dictate what comes out. NM: The Trove Collection began with a friend’s tip about an online auction. What was going through your mind once the box arrived and you started looking through it?CN: So many feelings and butterflies in my stomach. I knew I had stumbled upon an amazing treasure. Flicking through those pages, especially from the thickest book, which is like a documentation of craftsmanship, textiles, and ceramics from all over the world, dating thousands of years back, I knew I had something golden in front of me. And also, how many other books are out there for everyone to enjoy? NM: Can you describe what was actually in the archive: the books, objects, documented crafts, and the regions and centuries they came from?CN: Books and pamphlets about decorative arts, rugs from the Middle East, books about Swedish traditional sewing & embroidery, about folk costumes, about Swedish textile design in the 50s, books about how to knit and embroider, about curtains, about woven materials, about Asian art and Japanese patterns. NM: Was there one object, book, or region in the archive that surprised you most, or that you keep coming back to?CN: Yes, a really thick, large brick book called Decorative Art from Foreign People and Cultures. This one is the one I keep coming back to because it’s catalogued. Someone has catalogued so many different pieces from cultures all around the world, and it’s divided into countries and regions. It’s everything from textiles to ceramics to everyday objects, and it is the most amazing piece of work I’ve