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BHBD launches Deep Cleanse & Care Duo Stockholm-based hair brand BHBD introduces a new addition to its professional lineup with the launch of the Deep Cleanse & Care Duo, a two-step system designed to reset and restore hair at its most foundational level. Positioned as both a salon essential and an elevated at-home ritual, the duo pairs a high-performance clarifying shampoo with an intensive conditioner. Together, they aim to strip away buildup, from product residue to metals and environmental impurities, before replenishing the hair with hydration, strength, and elasticity. The result is hair that feels lighter, more responsive, and visibly healthier, without added weight. Developed with professional use in mind, the system is intended to prepare hair for technical services such as colouring, treatments, or extension work, ensuring a clean and even base. At the same time, it speaks to a growing consumer desire for “reset” moments within beauty routines – a deliberate pause to restore balance when hair becomes dull or overloaded. Beyond functionality, the sensory dimension is central to the experience. Notes of almond and coffee open into a floral heart of rose, jasmine, and tuberose, grounded by tonka, amber, and white musk, transforming a technical treatment into something closer to ritual.

 Happy Socks Debuts Football Fan-atic Collection Happy Socks has announced the release of a new limited-edition sneaker sock collection inspired by iconic national football teams. The Football Fan-atic Sneaker Socks Collection includes styles for 13 nations: Argentina, Brazil, Canada, England, France, Germany, Italy, Japan, Mexico, the Netherlands, Portugal, Spain, and the USA. According to the brand, the collection is designed for football fans and draws inspiration from legendary jerseys and team colours. Each design features a football mascot with 90s-inspired aesthetics and displays the team’s nickname, such as Die Nationalmannschaft for Germany, Three Lions for England, or Gli Azzurri for Italy, on the front of each sock. The socks are made from a combed cotton blend and include reinforced heel and toe for durability, integrated arch support for a secure fit, and a ribbed texture for a classic athletic look. The Football Fan-atic Sneaker Socks Collection is available from today at HappySocks.com, Happy Socks concept stores, and selected retailers worldwide.

H&M Beauty and BUBS Launch Limited-Edition Candy-Inspired Beauty Collection H&M Beauty has announced a limited-edition collection with Swedish candy brand BUBS, translating the brand’s signature sweet and sour flavours into a range of lip care, mists, and accessories. The collection includes lip oils, lip masks, hair and body mists, as well as beauty accessories such as a charm, a hair claw, and a beauty bag. All products are vegan and inspired by classic BUBS candy scents, including Raspberry Liquorice, Watermelon, Berry Vanilla, Bubblegum, Banana Toffee, Lemon Berry, and Tutti Frutti. According to H&M Beauty, the drop is intended to capture the growing global interest in Swedish candy culture, which has gained traction on TikTok in recent months. “With this collection, we wanted to capture the joy and nostalgia of Swedish candy culture and translate it into a playful beauty experience,” said Mirja Kjellberg, Head of Private Label at H&M Beauty. “BUBS has such a distinctive universe of flavours and colours, and reimagining that through scents, textures and collectable packaging felt like a natural fit.” Helena Sandström, International Marketing Manager at BUBS, Orkla Snacks, added: “We are thrilled with how BUBS’ unique flavors and shapes are translated into lifestyle and everyday accessories. We love the result and how the candy and beauty world come together in a creative and groundbreaking way.” The H&M Beauty and BUBS collection is available in selected stores and online from April. 

Nespresso Launches Vertuo World and a New Machine Nespresso’s Vertuo World campaign, fronted by Dua Lipa, is more than a brand moment. It arrives alongside a new machine and a broader repositioning. The campaign moves through six visual worlds, each tied to a different coffee, culture, and time of day: a slow New York morning with Melozio, an afternoon espresso with Altissio in Italy, an iced Double Espresso Chiaro at the pool, and a French Lavender & Vanilla Decaf to close the day. Curiosity is the thread connecting them. The hero product launching alongside the campaign is Vertuo Up, a new machine designed for the full range of Nespresso’s Vertuo coffee range, over 30 varieties. It heats up in three seconds, offers improved connectivity, and introduces a dedicated Coffee Creations button for milk-based, plant-based, and iced drinks. The machine also features a newly developed capsule lever, described as a nod to Nespresso’s characteristic brewing gesture. Centrifusion technology reads each capsule and adjusts the brew accordingly. “In the Nordics, traditionally dominated by hot coffee, we’ve seen growing interest in cold, ice-based recipes, often paired with innovative flavours. We have an opportunity to take a leading position in Nordic coffee development,” says Petra Dahlman, Nordic Marketing Director, Nespresso. Vertuo Up also marks the beginning of a new visual identity for the brand – a bespoke typeface, updated design codes and a direction that balances what Nespresso describes as modern elegance with playfulness. The rebrand is aimed at a younger, urban consumer driving the trend toward personalised and cold coffee drinks. Photos by Rasmus Lindahl