Louis Vuitton Introduces New Crayon Lip Liner

The LV Crayon marks a defining new chapter in the La Beauté Louis Vuitton universe. A first-of-its-kind monogram-shaped lip liner, it was conceived by Dame Pat McGrath in direct homage to the precision technique that has defined her work on the Louis Vuitton runway for over two decades.

Designed to be worn with LV Rouge and LV Baume to complement, contrast, and complete every lip look – the LV Crayon is the ultimate all-day precision tool. Featherlight, velvety smooth and powered by a high-performance formula, it delivers the definition of a power pout. The iconic LV monogram flower has been translated into the very shape of the crayon. Designed by craftsman Konstantin Grcic, this flower shape also serves to enhance application precision and control.

“Every look I have ever created on the Louis Vuitton runway begins with the lip line – it is where precision becomes art. The LV Crayon is a tool that deserves to be in the hands of every woman. It’s both seamless to use and beautiful to hold.” – Dame Pat McGrath, Creative Director, Cosmetics, La Beauté Louis Vuitton.

The lipliner comes in 10 superlative shades to reshape lips for unlimited LV lip looks. The LV Crayon delivers a truly luxurious, sensorial lip liner formula. Its smooth, creamy, melting texture glides on effortlessly, powered by peptides to revitalize lips. It visibly plumps and enhances lip contours for an immediate and lasting effect.

The LV Crayon is available in-store and online now.