Rosie Huntington-Whiteley Launches Her Second Collection as Designer & Global Ambassador for ViX Paula Hermanny
In this new chapter with Rosie Huntington-Whiteley, inner balance takesvisible form, creating a harmony guided by intention, rhythm, and presence.Inspired by the power of nature and the energy of a life lived in movement, the collection is born from avision of beauty rooted in wellness and wellbeing.An invitation to feel the body in harmony with the world around it. Bathed in sunlight, vibrant, and rich incolor, this collaboration reflects the optimism of women who find in nature their greatest source ofinspiration.A celebration of vitality, freedom, and the beauty of living with presence.
A creative partnership rooted in effortless femininity, global travel, and modern resort styleViX Paula Hermanny, the leading Brazilian luxury swim and resort wear company, is proud to announceRosie Huntington-Whiteley, renowned model and entrepreneur, as its new Designer & Global Ambassador. As part of her new role, Huntington-Whiteley co-designed three collections with Paula Hermanny that feature swim and ready-to-wear pieces.
“Rosie has embodied the ViX spirit well before this official partnership,”says Paula Hermanny, Founderand Creative Director of ViX Paula Hermanny. “Her lifestyle, her femininity, and her appreciation forthoughtful design align so naturally with the brand. Collaborating with her on this capsule was incrediblyintuitive. She understands how a woman wants to feel in her clothes: confident, sophisticated, andcompletely herself.”
A longtime admirer of the brand, Huntington-Whiteley’s lifelong love of travel and lifestyle split betweenLondon, Los Angeles, and resort destinations around the world mirror the spirit of ViX.“This collaboration feels incredibly personal as I’ve worn ViX for years,”says Rosie Huntington-Whiteley. “Paula and I share a love for beautiful fabrics, clean lines, and pieces that feel effortless yetconsidered. I wanted to design a collection to reflect how women really live and travel—pieces that feeleffortless, sensual, and timeless, wherever you arein the world.”
ViX Paula Hermanny was founded by Brazilian-born designer Paula Hermanny in the early 2000s with amission to bring luxury Brazilian swimwear and resort wear to women around the world. As one of the firstbrands to introduce high-end swimwear to the U.S. market, ViX has expanded its retail footprint with fourboutiques in Florida and continues to grow with new locations opening this year
