JEANERICA Atelier x Begg x Co, The Year of Love
JEANERICA Atelier x Begg x Co, The Year of Love JEANERICA presents its fifth collaboration under the JEANERICA Atelier concept, created together with Scottish cashmere house Begg x Co as part of The Year of Love. JEANERICA Atelier is conceived as a platform for creative partnerships, craftsmanship and conceptual collaborations, with each project reinterpreting the brand’s universe through the perspective of inspiring creatives. Bringing together JEANERICA’s denim heritage with Begg x Co’s long-standing expertise in cashmere, the collaboration is built around a shared belief in enduring quality and craftsmanship. The collection features a considered edit of knitwear and accessories, including women’s and men’s 100% cashmere pieces in truffle, navy and grey flannel, alongside cashmere berets and lambswool scarves designed to be worn with denim through the colder months and kept well beyond them. At the heart of the collaboration is a shared focus on pieces that age over time rather than follow seasons, reflecting The Year of Love through garments intended to stay in the wardrobe and become more personal with wear. The JEANERICA Atelier x Begg x Co collection launches on October 6 through JEANERICA’s own channels, online and in physical stores. photography Magnus Bergqvist image courtesy JEANERICA
