CAIA Brings its Biggest Community Activation To Date At Way Out West with CAIA Café

CAIA Brings its Biggest Community Activation To Date At Way Out West with CAIA Café

Gothenburg, Sweden, August 2026 Last week, CAIA launched its largest community activation to date at Way Out West in Gothenburg. Over the three festival days, CAIA Café occupied a central area of Slottsskogen, uniting beauty, entertainment, and community.
 
Near the Linné Stage, one of the festival’s busiest areas, CAIA Café welcomed visitors over the weekend. A rotating group of local and international DJs hosted coffee parties, making it a great place to relax, enjoy a drink, and dance. CAIA teamed up with Gothenburg coffee brand Gerd to serve special coffee all weekend. The first 200 guests to buy a coffee each day received a mini setting spray and Dewy Fan. The classic photo booth was back in true CAIA style, and guests could grab festival extras like playing cards and temporary CAIA tattoos. Limited-edition CAIA merchandise, made just for Way Out West, was available on site in small amounts on a first-come, first-served basis.
 

Our community is at the core of everything we do, and we wanted to create something special for them. Way Out West felt like the perfect place to do that.
Entertainment is such a big part of CAIA’s DNA, and the festival felt like a natural setting to bring the CAIA world to life in a completely new way. With CAIA Café, we have created our own destination within the festival: unmistakably CAIA, bringing together beauty, entertainment and, most importantly, our community’.
said Emelie Sundesten, Creative Director at CAIA.

images courtesy CAIA

CAIA Café DJ Programme

Thursday 13 August

Niki Sadegi – 15:45–16:20 & 17:30–18:10

EmblaEliza – 21:15–21:50


Friday 14 August

Emma Miller – 13:45–14:20 & 15:20–15:50


Saturday 15 August

Kajsa Pilups – 13:40–14:10 & 15:10–15:50

Alyssa & Gia – 20:30–21:00 & 22:15–22:50


CAIA Café at Way Out West

Location: Slottsskogen, close to Linné Stage

Dates: 13–15 August 2026

Activations: DJ sessions, photo booths, signature coffee serves and giveaways

Daily giveaway: The first 200 coffee purchases every day received a CAIA Setting Spray (55 ml) & Dewy Fan

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