Oatly x Schultneck: The Most Talked-About Matcha Bar This Way Out West Isn’t Actually at the Festival
Oatly introduces its signature matcha beverages at Schultneck’s renowned Gothenburg store.
Gothenburg, Sweden, August 2026 – During Way Out West week, Oatly, the world’s top oat drink company, has opened a special matcha bar at Schultneck in Gothenburg. From 13 to 15 August, Oatly and Schultneck, a store known for its carefully chosen vintage and modern fashion, are delivering a unique drink experience just minutes from the festival. Working with WAO Matcha, started by Astrid Johansson, Oatly is serving a menu of signature drinks that look great and taste delicious.
images courtesy Oatly
Ilse Siekkinen, Oatly NORDICS General Manager, said: ‘We’re incredibly excited to be partnering with both Schultneck and WAO Matcha for Way Out West week. They each represent the creativity, quality, and cultural relevance that makes this collaboration feel so special. For us, it’s about bringing Oatly to the moments and spaces where people are already discovering what’s next, whether that’s through fashion, design, music or great drinks. We want to show just how delicious oat drinks can be. By collaborating with partners who share our passion for taste and creativity, we’re creating an experience that we hope inspires people to try something new and discover just how good Oatly tastes’.
Olof Lou Runmarker, Schultneck Founder, said: ‘We’re delighted to partner with Oatly because we share the same belief that the most exciting things happen when you bring together different perspectives and challenge expectations. Schultneck has always been about discovering unique combinations, where vintage meets contemporary, where fashion meets culture, and this collaboration brings that same spirit into the world of taste. Oatly is a true Swedish tastemaker in its own right, with a bold approach to creativity, design and sustainability. Together, we’re bringing two unexpected worlds together to create something playful, memorable and genuinely special for Gothenburg during Way Out West week. It’s a celebration of curiosity, great taste and the kind of collaborations that can only happen when like-minded creators come together’.
What’s on the menu:
- Teas & Black Sugar
- Blue Spirulina Cloud
- Apple Spice Matcha (the most popular drink from the 2025 Way Out West menu returns by popular demand)
The Oatly Matcha Bar will be open every day from 10:00 am to 8:00 pm, welcoming festival visitors, vintage shoppers, and anyone looking for Gothenburg’s next spot to visit.
