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Skultuna x Fredrik af Klercker — Carolus IX Image courtesy of Skultuna There is a certain poetry in time, in the weight of heritage carried through centuries of craft. With Carolus IX, Fredrik af Klercker unites four hundred years of Swedish design tradition with an enduring sense of elegance. The softly curved tonneau case, inspired by early twentieth-century icons, gives the watch a quiet confidence that feels both classic and contemporary. Tonneau, the French word for barrel, evokes strength and harmony, a shape that has endured through eras of change. Named after Skultuna’s founder, King Karl IX, Carolus IX represents the best of Swedish and European watchmaking heritage. It is a watch for life, created to be worn with the same ease and self-assurance whether paired with a tuxedo or nothing but sun-warmed skin by the sea. Two versions are available: one with a black minimalist dial, and another with a white face featuring numerals borrowed from a grandfather clock in Västmanland, a subtle tribute to Skultuna’s roots. The watch is available online and in Skultuna stores. Read more at Skultuna.com

Hästens Unveils Winterland: A Magical Holiday Story for the Year of the Horse As 2026, the Year of the Horse, approaches, Hästens celebrates its enduring symbol of strength, vitality, and renewal with Winterland, a poetic holiday story inspired by the legendary Blue Check Horse. For over 170 years, Hästens has dedicated itself to crafting exceptional sleep experiences for those who value quality, self-care, and wellbeing. Winterland unfolds in the mythical town of Snödal, where the brand’s iconic blue check is  more than a pattern—it is sacred. It honours Blåmir, the mythical Blue Check Horse of Old Norse legend, said to bring light, healing, and hope during the winter festival. Reflecting Hästens’ own spirit, enduring, vital, and ever in motion, the story bridges myth and craftsmanship, marking a season that celebrates comfort, renewal, and artistry. This winter, Hästens invites you to discover its most refined creations: the Monogram Collection by Ferris Rafauli, crafted from the finest cotton satin in deep, elegant hues, and the Grand Vividus, a masterpiece of Swedish craftsmanship and design. Together, they embody the brand’s timeless devotion to beauty, warmth, and the art of restorative sleep.

Flowlife launches its first pop-up store text Yasmine Mubarak Swedish recovery tech brand Flowlife wants to assist an active life through recovery technology. Known for their recovery tools that cater to both professional athletes and everyday fitness enthusiasts use, the company is now bringing its product range together in apop-up store. Flowlife invites visitors to explore, test, and experience the benefits of smart recovery technology firsthand.  At Kungsgatan 18, the visitors can experience the latest in recovery technology and techniques used by the world’s best athletes.  In addition, they have put together a long list of guided sessions, treatments, events, workshops are offered, and a completely new product category is presented: Flowlife Elite. Ice baths, red light therapy, compression, breathing training and brand-new unreleased technology. The pop-up will be more than just a store: it is a place for movement, rest and well-being, where recovery takes the place, it deserves. The room is designed as a hybrid between a store, a training studio  and a recovery lounge, with a focus on inspiring balance. Not to mention, visitors can practice Pilates with Burner Studios, do breathwork with Hale Center, attend running events. In addition, panel discussions and workshops are held with a focus on sleep, stress and recovery. The pop-up will be open between November 10 and 23 at Kungsgatan 18, Co:Lab in Stockholm. Weekdays 11:00 – 19:00, Saturdays 11:00 – 17:00, Sundays 12:00 – 16:00. Open training sessions and events are organized outside the store’s opening hours, and can be booked at https://www.getmana.app/s/flowlife/schedule or via Bruce Studios.

PENDULUM – merging the universes of MH 925 and Åsa Stenerhag “I was very inspired by Åsa’s exhibition and immediately recognised the ring-like forms within her sculptures. I felt a kinship in her design language. It resonated with me. It was clear she would be the perfect collaborator to create jewellery,” says Marie Häger, founder of the Scandinavian jewellery brand MH 925. The idea for the collaboration was born at Åsa Stenerhag’s exhibition at Collection Apart. Known for merging Scandinavian minimalism with a bold, conceptual aesthetic, MH 925 focuses on handcrafted pieces made to order in Stockholm from recycled sterling silver. Stenerhag, a multidisciplinary artist and designer educated at Beckmans School of Design, brings a sculptural sensibility honed through her work with Filippa K, Totême and BITE Studios, as well as collaborations with Jil Sander, Rörstrand and Julia Hetta. The resulting collection, Pendulum, includes necklaces, earrings, and a ring – all handcrafted in sterling silver. The sphere takes centre stage, with designs exploring form, balance, and proportion. “When Marie approached me with the idea of a collaboration, I immediately felt a spark in our conversation – an energy that, to me, is essential to the creative process and ultimately the final result. There was a mutual understanding and a deep respect for each other’s fields,” says Åsa Stenerhag. Handcrafted in Stockholm and true to MH 925’s ethos of slow, non-seasonal production, Pendulum explores the purity of the sphere and the harmony that arises from shifting proportions and scale. Designed to be worn alone or layered, the pieces are adaptable, personal, and will stand the test of time. 

GUESS launches GUESS JEANS Eyewear GUESS JEANS enters a new era with the launch of its first eyewear collection, an exploration of unisex design shaped by attitude, clarity and contemporary culture. The initiative is led by Nicolai Marciano, Chief New Business Development Officer for GUESS JEANS, whose approach blends forward-thinking aesthetics with accessible everyday wear. The collection focuses on versatile, lightweight silhouettes designed to move seamlessly between identities, scenes and personal styles. Signature elements such as the star emblem and the cursive GUESS JEANS logo establish a visual language that feels youthful, confident and fluid. The debut campaign features Moise Kean, international football player and cultural crossover figure. Known for his instinctive sense of style, Kean embodies the expressive freedom at the core of the collection. In the campaign, he wears the model GJ0005, a rimless metal frame with clean geometry and a subtle star detail that reflects the line’s understated confidence. The design is gender-neutral, minimal and contemporary. With its focus on inclusive design and considered silhouettes, GUESS JEANS Eyewear speaks to a generation that values individuality and experimentation, where personal style is in constant motion. The collection is produced and distributed by Marcolin and is available online and at selected optical retailers.

Ruby by Estrid — A Midnight Ritual photography Alexander Urombi / Ulax Studios Some beauty launches arrive softly. Ruby does not.   Estrid’s new limited-edition drop arrives the way midnight does, slowly at first, then suddenly all at once, flooding everything in a deep cherry glow. It’s the razor and shave gel you already know, but dressed for the hours when the world exhales, perfume lingers in the air a little longer, and skin feels like its own language.   Ruby isn’t sweet. She’s satin heat, sandalwood smoke and the quiet confidence of slipping into something silk-thin while the city murmurs outside. Shaving becomes less routine, more inviting, a moment to meet yourself, unhurried, illuminated only by warm light and intention.   Shot in Paris, the campaign feels like a memory you can’t quite place: velvet nights, a spark of danger, laughter caught in a hallway somewhere between the second and third glass at hotel Costes. It’s beauty for those who believe ritual should seduce even when no one is watching.   Ruby is here for a brief moment.   Catch her before morning comes. estrid.com

Satisfyer unveils its 2025 Advent Calendars – 24 days of pleasure, play, and discovery images courtesy of Satisfyer This festive season, Satisfyer invites you to step inside the House of Love with the launch of its new Advent Calendars for 2025. Inspired by the allure of an elegant hideaway, the DELUXE and PREMIUM editions promise to make December a little hotter. Behind each of the 24 doors lies a sensual surprise — from playful toys and luxury oils to seductive accessories and daring bondage-inspired pieces. Designed for both singles and couples, each calendar celebrates pleasure, intimacy, and self-discovery in all its forms. Satisfyer DELUXE Advent Calendar — 24 days of desire and delight Turn December into a month of anticipation with the DELUXE edition — a curated collection of everything needed to spark excitement and variety. Expect massage oils, candles, lubricants, and one of Satisfyer’s iconic pleasure eggs. For the first time, the calendar also includes products from Fun Factory, featuring a new toy alongside vibrators, anal accessories, kegel balls, and sleeves. Completing the set are handcuffs, lingerie, and other playful accessories for a season of passion and adventure.Price: 1,250 SEK Satisfyer PREMIUM Advent Calendar — 24 days of sensual luxury For those seeking something even more indulgent, the PREMIUM edition brings together Satisfyer’s most coveted toys, games, and luxurious accessories. Featuring powerful vibrators, anal toys, and kegel balls from both Satisfyer and Fun Factory, the calendar also includes elegant extras such as nipple clamps, bondage tape, and sensual lingerie. A playful dice game adds an element of surprise — perfect for sharing or savouring solo.Price: 2,080 SEK Get the calenders here

BIBBI Launches Vanilla Factory – A Darker, Magnetic Reimagining of Vanilla    images courtesy of BIBBI Stockholm — BIBBI expands its evocative fragrance universe with Vanilla Factory, a composition that transforms vanilla from nostalgic comfort into something more enigmatic — moody, sensual, and spell-like. This is vanilla through BIBBI’s lens: not confectionary sweetness, but tension, heat, and shadow. Where most vanillas lean towards the familiar and sugared, Vanilla Factory burns with feral warmth. The opening sparks alive like a match in the dark — bergamot slices through the air, pink pepper crackles with metallic energy, and nutmeg blooms warm against the skin. It’s an instant of bright anticipation, the quiet before a secret is revealed. As the scent deepens, the atmosphere shifts. Black tea unfurls in dry, tannic tendrils; saffron glows with a bronze, ritualistic warmth; and peony drapes a soft haze over the composition, diffusing the structure beneath like fog on glass. In the drydown, patchouli and papyrus create an earthy, fibrous spine — wood-like and archival — while black amber pools beneath, slow and molten. Only then does the vanilla emerge: roasted, resinous, and magnetic, like pods blackened by heat. It’s vanilla with its voltage intact — mineral, shadowed, and undeniably sensual. Vanilla Factory is now available at COW Parfymeri and via bibbi-parfum.com, offered in 2 ml discovery vials, and 30 ml and 100 ml bottles for those ready to claim the full atmosphere.

BAUM UND PFERDGARTEN: Pre-Spring 2026 — “Twilight on Fifth” images courtesy of Baum und Pferdgarten   Baum und Pferdgarten’s Pre-Spring 2026 collection, Twilight on Fifth, draws inspiration from the dark, urban mystique of the 1990s indie music scene and the timeless sophistication of 1960s Fifth Avenue in New York. Creative Directors Rikke Baumgarten and Helle Hestehave explore the tension between contrasts – the protagonist and the shy girl, two sides of the same soul, united in authenticity yet expressed in different ways. Echoing Holly Golightly’s effortless mix of charm and independence, the collection celebrates the meeting of glamour and grit, where vulnerability becomes strength. The collection carries a sense of midnight nostalgia – a tribute to imperfection over polish, courage over perfection, emotion over restraint. Evening pieces shimmer in dark sequins, while sheer slip dresses with low waists and floral prints add a playful lightness. Material contrasts underscore the theme: transparent organza meets structured denim-on-denim, grey nylon detailed with black sequin stitching, and bold leopard prints interpreted in both soft faux fur and glossy nylon. Throughout, oversized floral motifs bloom across dresses, knits, and accessories – delicate yet powerful statements of femininity. The colour palette shifts between muted pinks, twilight greys, deep blacks, and dark greens – a harmony that creates a timeless yet romantic tone, telling a story of strength, passion, and subtle rebellion. Twilight on Fifth invites the wearer into a world where glamour and rawness coexist, and where individuality becomes the purest form of elegance – a collection deeply rooted in Baum und Pferdgarten’s signature design language, made for women who embrace every side of themselves. Get the new collection here

Casall — Breathe the Beat image courtesy of Casall Casall presents Breathe the Beat, an immersive breathwork experience designed to reconnect body and mind for optimal performance. “It all begins with the body. Through breathwork, we recalibrate it, balancing body and mind and setting the stage for your best performance. Intentional breathing deepens your connection to yourself, optimises oxygen flow, and helps you perform under pressure,” says Christina Ericsson, Global Chief Marketing Officer at Casall. The pop-up event introduced a transcendent breathwork class that engaged body, mind, and soul within a sensory soundscape. In this multi-sensory environment, breath becomes an anchor, a rhythmic pulse that grounds awareness and sharpens presence. Guided by the mantra “You only have one,” participants were invited to celebrate the beauty of their bodies and to challenge their limits, awakening deeper awareness and precision in every breath. “Our breathwork techniques strengthen the diaphragm and engage the core, improving stability, posture, and movement efficiency. By connecting body, breath, and mind, we cultivate balance, enhancing not only workouts but overall health, energy, and emotional resilience,” adds Ericsson. For more than four decades, Casall has designed with the body as its muse, translating an intimate understanding of movement, training, and form into garments where quality and function meet aesthetic refinement. During the event, Casall unveiled the new Sub Zero capsule collection, a winter interpretation of the brand’s Bodycentric philosophy. “Braving the Nordic winter requires a unique kind of performance expertise,” says Louise Åkerlund, Head of Design at Casall. “For the first time, we’ve developed a complete layering system for outdoor training. Our Bodycentric approach evolves for colder climates, featuring insulating materials, reflective details, and breathable padding.” The Sub Zero capsule collection is available in Casall Brand Stores, at casall.com, and through selected retailers.