Jeremy Allen White for the Louis Vuitton Speedy P9

Louis Vuitton unveils its “In My Bag” campaign with a series of portraits centered on the Speedy P9, reimagined by Men’s Creative Director Pharrell Williams. Among the featured talents, Jeremy Allen White offers one of the most intimate glimpses into the bag’s spirit and purpose.

Photographed by Thomas Lagrange, White appears with a green Speedy P9 crafted from double‑tanned, drum‑milled calfskin that gives the bag its soft, waxed texture. The portrait opens the bag to reveal the objects he carries through his day: a newspaper, a spiral notebook, a brimmed cap, a comb, a watch, a set of dice, extra socks and a charging cord. Together, they form a quiet study of routine, movement and the small rituals that shape a life.

The Speedy P9 itself draws on the legacy of the original Speedy from the 1930s, reinterpreted through Williams’ lens. Named after Paris’s Pont‑Neuf, the site of his debut runway, the P9 blends heritage with a forward‑looking sensibility, turning a classic travel icon into a modern companion.

In White’s portrait, the bag becomes more than an accessory. It becomes a container of habits, ideas and the understated details that define his everyday world.