Beauty Articles

Beauty Articles

Odalisque Magazine Interviews Louise Hjelmqvist – Co founder of MELA

Odalisque Magazine Interviews Louise Hjelmqvist – Co founder of MELA text Jahwanna Berglund images courtesy of MELA When two women found themselves navigating the often chaotic roller coaster of hormonal imbalance, they did not stop at finding a personal solution, they built one. Founded in 2023 by Louise Hjelmqvist and Rebecka Leirup, Mela was created with a mission to redefine the narrative around hormonal balance for women. The co-founders transformed their own experiences into a wellness brand built around a focused range of products: Hormone Support capsules, a Hormone Support multivitamin with added gut support, Hydrate Electrolytes, and Restore Triple Magnesium. The brand’s promise lies in science-backed formulations, Swedish manufacturing, and a subscription model designed for modern routines. We spoke with Louise about the story behind Mela, her perspective on women’s health, the changes she hopes to see in the wellness space, and what lies ahead.  JB: Louise: tell us about that moment when you realised you wanted to build Mela. What were the signs/symptoms that led you into “hormonal health” territory?LH: For me, Mela began with my own body telling me something was wrong. I struggled with severe PMS for years, the kind that left me feeling depressed, anxious, and unlike myself for almost two weeks every month. It was incredibly isolating.I went to multiple healthcare providers, and the solutions I was offered were the usual ones: antidepressants, birth control. Both made things worse for me, not better. I felt like I was being treated as a set of symptoms rather than a whole person. It wasn’t until I explored a more holistic approach with nutrition, targeted supplements, lifestyle changes that things finally began to shift. For the first time, I felt a sense of balance and clarity, and I realized just how many women were going through the same thing without real support or guidance. That experience became the seed of Mela. JB: What did you each bring in terms of backgrounds, skills, passions that made this partnership possible? LH: I’ve spent over a decade in creative and marketing agencies, helping brands grow through storytelling and a deep understanding of their customers. My strength has always been in translating complexity into something relatable, something people can understand and feel. I’m passionate about creating brands that matter, and women’s hormonal health is the most meaningful challenge I’ve ever taken on.JB: How did you move from personal discovery into product development? Was there a first “prototype” or early version of the product range? LH: I had personally been taking many vitamins, minerals, and probiotics separately for a long time, because they genuinely helped my own health. At some point, I thought: Why isn’t there a simple, all-in-one product for women like me? Something high-quality, science-backed, and easy to take every day. That idea became the foundation of Mela, and our first product, Hormone Support. From there, we started working with Dr. Ehiphani Simmons, PhD, who joined us as a scientific advisor, helping ensure the formula was both effective and rooted in research. Before launching, we invited over 400 women to test the product for free in exchange for self-assessments. Women were reporting better energy, improved digestion, fewer PMS symptoms, and a sense of feeling more balanced. That was the moment we knew we had to move forward. JB: The wellness & supplements market is crowded, what sets Mela apart? LH: A three-pillar ecosystem: Products, Community, Education.Mela is not just supplements. It’s: Products designed for real effectiveness. Communities, like our “Wellness Wednesday” meetups, have become a “third home” for many women. Education, giving women knowledge to understand and navigate their hormonal health. Coming back to health isn’t just taking a supplement; if that were the case, no one would have issues. We aim to support the whole woman, not just her symptoms.JB: You list “scientifically formulated”, “premium ingredients”, “Swedish made” among your brand pillars.  Can you walk us through how you selected your ingredients and your manufacturing partners?  LH: Quality isn’t just a value for us, it’s a non-negotiable.We evaluated more than 20 manufacturers before choosing a Swedish partner who could uphold the safety, traceability, and purity standards we wanted. Ingredients are chosen based on clinical research, bioavailability, and relevance. JB: The visual identity and packaging feel very design-led. How important is aesthetics to your brand? LH: We believe aesthetics shape behavior. If something is calming, intentional, and beautiful, you’re more likely to make it part of your daily routine. We wanted Mela to feel like an object you choose to keep on your kitchen counter. Good design is also a form of self-care. 😉 JB: The wellness space is increasingly intersecting with sustainability, circular economy, clean beauty, etc. How does Mela engage with those trends?   LH: We try our best to be as gentle on the planet as possible. We deliberately removed all outer packaging from our jars to cut unnecessary material waste. We minimize plastic wherever possible; you won’t find a single plastic wrapper in our shipments, and we’re actively working toward refill systems so that each glass jar can be reused again and again. We also work with Swedish manufacturing partners, which allows us to maintain strict production standards, ensure ethical working conditions, and reduce transportation emissions.   JB: You focus on hormonal balance for women,  do you see (or plan) offerings for men, or for more gender-neutral products?   LH: Right now, our mission is very clear: to elevate women’s health. Women have been underserved and overlooked in this space for far too long, and we feel a strong responsibility to stay focused and go deep rather than broad. That said, some of our formulations are naturally universal, and we already have male customers who love products like Restore and Hydrate. We’re always listening and learning, but our priority is, and will continue to be, building a trusted ecosystem for women’s well-being. JB: As founders, how do you maintain your own balance?LH: I try to live in alignment with the principles we built Mela around.

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Linn Weilar’s Curated Christmas Gift Edit

Linn Weilar’s Curated Christmas Gift Edit images courtesy of Biodance Linn Weilar is the founder of Nordic Cosmetics & Healthcare and a key figure behind the rise of Asian beauty in the Nordic market. Raised in Jönköping and with more than a decade of experience in the media industry, including TV4, she is now leading her fourth company with a clear focus on quality, longevity and wellbeing. This is her christmas gift guide.       Biodance Collagen Gel Toner PadsFormulated with ultra-low molecular collagen, hyaluronic acid and fermented galactomyces extract, these pads boost hydration, support skin elasticity and deliver a smooth, glass-like finish. Ideal for improving texture and minimising the appearance of pores. Biodance Vita Niacinamide Gel Toner PadsFocused on radiance and tone correction, this version combines niacinamide, hyaluronic acid and antioxidant-rich botanical extracts. Perfect for addressing pigmentation, dullness and uneven skin tone while maintaining optimal hydration. Biodance Cera-nol Gel Toner PadsDesigned for sensitive or compromised skin, these pads feature ceramides, panthenol and hyaluronic acid to strengthen the skin barrier, calm irritation and provide long-lasting moisture – particularly beneficial during colder months. Biodance Sea Kelp Gel Toner PadsWell-suited to oily or combination skin, this lightweight formula uses sea kelp and marine minerals to balance sebum production and keep pores clear, without weighing the skin down. Biodance Vita-C CreamA brightening vitamin-rich cream that helps even skin tone and revive dull winter skin. Powered by stable vitamin C and glow-enhancing actives, it restores radiance when the complexion needs it most. Beauty of Joseon – Dynasty CreamA deeply nourishing classic that strengthens the skin barrier and delivers intense hydration. With ginseng, rice extract and squalane, it leaves the skin plump, smooth and luminous throughout the winter season. images courtesy of Beauty of Joseon

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Electric Air

Electric Air – D.S. & Durga Through the Eyes of a Scent Devotee text Sanna Riley images courtesy of DS & Durga As someone who’s deeply drawn to fragrance—perfume, oils, balms, anything that creates an atmosphere—I’ve learned how rare it is to find a scent that truly sticks. I make my own scented lotions at home, blending notes until they feel like a natural extension of my skin. That process has taught me how hard it actually is to create something people connect with on a real level. Because of that, I’m always pulled toward perfume houses that take risks and push past the expected. That’s where D.S. & Durga comes in. Their world feels big—sometimes almost overwhelming—but that’s part of what makes it exciting. Some scents hit me immediately; others take time, and I end up circling back to them later. I like that. Not everything needs to be instantly likable. Creativity shouldn’t be tidy or safe—it should be curious, a little wild, and willing to explore. D.S. & Durga fully embraces thatmindset. One of my personal favorites is Concrete After Lightning. It feels charged, like the exact moment the air cracks open after a storm hits pavement. Sharp. Fresh. Electric. It’s the kind of scent that stays with you, pulling you back to a specific memory the second you smell it again. What sets D.S. & Durga apart for me is how they approach storytelling. It comes through in the art, the playlists, and the photoshoots that surround some scent. The packaging is clean and smart—modern.Pairing fragrance with music adds another layer altogether, turning each scentinto a full experience rather than just something you spray on. D.S. & Durga isn’t just making perfume—they’re creating worlds, moods, and moments. And for those of us who are always chasing atmosphere and memory through scent, that’s something worth paying attention to.

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Selahatin x Rick Owens: The Anatomy of a Ritual

Selahatin x Rick Owens: The Anatomy of a Ritual Written by Natalia Muntean In the space where private ritual meets public identity, Selahatin and Rick Owens have created an alliance of essence. This collaboration, born from a bold Instagram ad, evolved into an 18-month journey to distil discipline into flavour, and ceremony into form. The result is more than a product line; it’s a sensory bridge between two worlds that speak the same refined language. Every object was designed to transform the daily routine into an intentional act. Guided by the principle of “monochrome” complexity, the team developed a signature aroma that holds opposites in quiet tension – black pepper against vanilla, sharp citrus against cool rosemary. Selahatin founder Kristoffer Vural discusses this intriguing collaboration. Natalia Muntean: The intention was to develop a “monochrome” yet complex signature aroma for the collaboration with Rick Owens, “unorthodox” even. Can you walk us through the creative process of blending the elements to create a scent that harmonises both Selahatin’s and Rick Owens’ visionary worlds?Kristoffer Vural: We began with one idea: a monochrome flavour. Both worlds already speak that language – disciplined, refined, and a little severe. The process was intuitive. We kept shaping it until it felt like Rick – sharp lines, quiet tension, opposites balanced just enough to hold. It tastes like his universe, but it’s still unmistakably Selahatin. It’s a new way to experience his world – through flavour. NM: Ritual is described as the core bridge of this collaboration. How did this shared philosophy shape the design and function of each product, moving from concept into physical form?KV: We didn’t start with a strategy – we started with the ritual itself. What do you touch? What do you taste? What do you want to have in your mouth? The decisions became intuitive: materials, shape, flavour – everything needed to feel sharp, disciplined, and worth returning to. NM: How long did the development process take from the initial concept to the final products, and what was the most challenging aspect to perfect?KV: The development took about 18 months – shaping something simple well is always hard. The horn toothbrush demanded incredible precision, and getting the flavour right was its own challenge. There’s a tension between strength and nuance: the fresher it gets, the less of a journey you allow. We kept refining until those opposites held each other in place, and before we were done, we had made over 150 iterations.  NM: How did you ensure the collaboration felt like an authentic extension of both brands, rather than a simple co-branding exercise?KV: Authenticity comes from alignment, not logos. Rick and Selahatin already share a discipline in how we approach the everyday – refined, minimal, and built with care. That’s why it feels natural. We didn’t force a connection; we revealed it. NM: For both you and Rick Owens, personal journeys of recovery and essence are mentioned. How did those deeply personal narratives become the foundation for a collaborative project meant for a wider audience?KV: Personal stories shape the work, but we don’t need to explain them. What matters is that the result feels true – and people can sense that when they use it. NM: This collection elevates daily routines into devoted ceremonies. Do you see this collaboration as a statement on the evolving role of luxury and mindfulness in everyday life?KV: Yes. Luxury is shifting toward the things we touch every day. If a small ritual can bring clarity in a noisy world, that feels like a step forward. NM: Where do you see the future of such ritual-focused products heading?KV: Toward simplicity. Toward things that feel honest and close to us. The future of ritual is making the everyday worth paying attention to.

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A Londoner’s Guide to Party Season Beauty Prep

A Londoner’s Guide to Party Season Beauty Prep text Maya Avram   A magical time in the city, the festive season brings a flurry of refined dinners, glamorous parties and exclusive events to usher in the holidays — and soon, the new year. Here, I share the beauty routine that keeps me looking my best, whether I’m dining under candlelight or posing for flashing cameras. Best Treatment for Radiance Elenique Skin Clinic Hydrafacial, from £200 Full disclosure, I am very late to board the Hydrafacial train. As someone with sensitive, acne-prone skin, I see facials more as clinical upkeep than pampering, typically opting for the short-term pain, long-term gain of mesotherapy and the like over the enveloping calm of a facial massage.   Well, consider me a convert, because the post-treatment glow-up I experienced at the expert hands of Elena Cudworth, founder of Elenique Skin Clinic, was undeniable. Combining methodologies such as lymphatic massage and LED therapy, this treatment cleanses, purifies and hydrates the skin on a deep level, effortlessly sidestepping any irritation. Add-ons like the Vortex-Fusion serum, which Cudworth recommended for its balancing effect, offer antioxidative protection in addition to infusing the skin with moisturising peptides and hyaluronic acid. By the end, my complexion was visibly sculpted and delightfully luminous, leaving me feeling positively lighter. With no downtime, consider it your go-to pick-me-up for a season of fabulous parties and elegant soirées. Best Treatment for Balance and Brightness Thomas Clinic, DNA Essential Skin Grade 1 Laser Treatment, from £160 If you have been in London long enough, you’ll know Debbie Thomas is the undisputed queen of lasers. Her eponymous clinic is renowned for its staggered approach, delivering holistic therapies tailored to your skin type and aspirations. The DNA Essential Skin Grade 1 treatment is ideal for the party season as it focuses on renewal, delivering instant nourishment and radiance. This is achieved through a medley of mild peels, extractions and microdermabrasion, followed by Byonik pulse-triggered cold laser, red and blue LED light therapy, lymphatic drainage, radiofrequency and ultrasound infusion, plus a suite of targeted serums and masks, which will leave you feeling like a new and improved version of yourself, rendering it the ultimate last-minute party season indulgence. Best Treatment for Overall Renewal Strip, Skin Rejuvenation, from £90 This collagen-boosting treatment is another great ‘sit through it and you’re done’ option that delivers instant results with zero downtime. The non-ablative laser gently heats the skin to around 40°, stimulating collagen production within the deeper dermal layers and building results cumulatively over time. Sensorially speaking, the heat is entirely manageable, and while you may experience some redness under the warm light, as someone with highly reactive skin, I can assure you that by the time you leave, your complexion will be nothing less than plump, harmonised and rejuvenated. Case in point: I went on a full night out straight after my session, minimal touch-up required (although it might be different for those of you who go out with base make-up, which you’ll have to remove ahead of your appointment). The key benefit, however, lies in the fact that this treatment is compatible with other therapies, allowing you to mix and match it with any treatment on this list to amplify its already impressive effect. Best Treatment for Scalp Health Taylor Taylor London, Hair and Scalp Analysis, £20 Finally, I can’t talk about party prep without mentioning haircare. Always on the lookout for new ways to help my luscious locks contend with London’s nefarious hard water, I was excited to have this scalp analysis done. Using a small trichoscope, your stylist examines the different areas of your scalp, which are then analysed by the salon’s proprietary AI software — created in partnership with expert trichologist Tiffany Hall — to offer tailored haircare recommendations based on the unique findings. From hair count and density to excess sebum production and inflammation, the software diagnoses concerns and recommends personalised treatment plans. One of its suggestions to me, for example, was to introduce a weekly scrub to my routine to help clear out product build-up and manage sebum production. The best part? Your stylist will kickstart your scalp health journey right there in the chair, before sending you out with the most voluminous blowout.

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The Essential Winter Kit: Eight Products Your Beauty Routine Needs This Season

The Essential Winter Kit: Eight Products Your Beauty Routine Needs This Season text Yasmine Mubarak Winter brings snowfalls and cozy evenings, but it also brings dry skin and hair. To help you stay glowing and hydrated all season long, we’ve rounded up eight winter products that combine high performance with everyday practicality. Below, discover the heroes your routine shouldn’t be without. Klairs Maple Energy Infusing Serum Designed for dry, dull skin, this luxurious serum repairs your skin with its Maple Syrup Revitalizer™ complex. The formula combines Maple Syrup that strengthens the skin barrier and provides antioxidant protection. In addition, 3 Peptide Complexes that boost collagen. With clinically tested improvements this serum leaves the skin firmer, smoother, and visibly more luminous. Find it here  Rapunzel of Sweden – Single Invisible Clip-ins  For instant volume or added length, Single Invisible Clip-ins from Rapunzel of Sweden are a winter styling secret worth embracing. Whether you’re designing a party hairstyle or refreshing your everyday look, these genuine hair extensions blend seamlessly. The clips are added in for secure, comfortable wear, and the invisible design allows placement even near the face without detection. Style them alongside your natural hair for a flawless, natural finish. They can be worn alone or combined with the Invisible Clip-ins Light Volume or Medium Volume for a customized result. Find it here   Lumene CC Color Correcting Cream SPF 20  Cold weather often leads to redness, and uneven tone, which is why Lumene’s CC Color Correcting Cream is a must-have for achieving a fresh, glowing skin during winter. This lightweight, medium-coverage formula instantly neutralizes redness, creating a natural finish. Powered by Nordic lingonberry and Arctic spring water for essential hydration, the CC Cream also protects the skin from harmful UVA/UVB rays with SPF 20. Suitable for all skin types, it’s a multitasking winter must-have. Another winter essential from the finish brand, since it’s December, is Lumene’s Christmas Advent Calender. I am on day 8 and it has brought me much joy with a great selection of the brands must-haves. A lovely introduction to the brand for those interested in great skincare and makeup.   Find it here Ida Warg Repair & Shine Hair Oil  The winter months are notoriously unforgiving on hair, leaving it frizzy, brittle, and in desperate need of nourishment. Ida Warg’s Repair & Shine Hair Oil is a great addition. Formulated with Squalane and Avocado Oil, this weightless oil strengthens hair, and adds a silky, natural shine without weighing the hair down. It also has an amazing sweet scent that cheers you up. Suitable for all hair types, it’s a simple step that instantly elevates your winter hair routine. Find it here  Eucerin Urea Repair Plus 10% Lotion Winter skin requires moisture, and Eucerin delivers exactly that. Urea Repair Plus 10% Urea Lotion is for very dry skin, and intensely softens the skin. This is my second winter season using it, and it’s a must have. Infused with urea and other natural moisturizing factors, it soothes tightness, and helps prevent future dryness. The formula is fragrance-free and ideal for skin that needs extra attention during the cold months. If you rather have very sensitive skin AtoControl Calming Balm is designed for irritated, dry, and sensitive skin, to calm itchiness and strengthen the skin barrier. Making it suitable for babies, children, and adults alike.  The Ordinary PHA 5% Exfoliating Lip Serum Winter dryness often hits the lips first. This gentle yet effective lip treatment from The Ordinary uses 5% gluconolactone (PHA) and 1.5% AHAs to smooth rough texture. Thanks to its larger molecular size, PHA works on the skin’s surface, making it ideal for sensitive lips. With glycerin for moisture it promotes renewal. Use it alone or layer under the brand’s Squalane + Amino Acids Lip Balm overnight for intense smooth lips.  Lush Massage Oil Bars Treat yourself with one of Lush’s melting bars, each naturally rich in vitamin E to boost skin elasticity, softness and hydration. The massage oil bars are made using fresh, natural ingredients including cocoa butter, shea butter and the finest essential oils. Each is tailored to a specific need from soothing post-workout muscles, to pregnancy massage or even just to smooth your dry skin for some everyday luxury. Warm between your hands and sweep over the skin to boost circulation, aid relaxation and deeply hydrate. Perfect for your entire body or where you need that extra boost of smoothness.  Find them here Kiehl’s Ultra Facial Cream   The ultra hydrating facial cream is enriched with 4.5% Squalane with a lightweight texture with a large boost of hydration to leave skin softer. It’s clinically demonstrated to hydrate 15 layers deep for softer, smoother, and healthier looking skin. Paraben-free & fragrance free. Not to mention, it has been recived the National Eczema Association’s Seal of Acceptance ™  Winter doesn’t have to compromise your beauty routine. With the right products — from a shine-boosting hair oil to deeply hydrating skincare. These essentials not only protect against winter’s harsh conditions but also elevate your daily self-care ritual

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M·A·C Cosmetics Names Chappell Roan as New Global Brand Ambassador

M·A·C Cosmetics Names Chappell Roan as New Global Brand Ambassador image courtesy of MAC Cosmetics New York, NY (December 8, 2025) – M·A·C Cosmetics announces Grammy-winning singer-songwriter Chappell Roanas its newest Global Brand Ambassador, ushering in a bold new era for the brand. Roan will front worldwide campaigns beginning in 2026, with a series of exclusive creative projects set to unfold throughout the partnership. Known for her electrifying stage presence and theatrical self-expression, Roan joins M·A·C as a natural extension of the brand’s legacy. “Partnering with M·A·C feels full circle. This brand has always made space for people like me; since day one they’ve embraced art, queerness, drag, and self-expression,” Roan shared. Her unapologetic creativity and advocacy underpin the collaboration. “Chappell is one of the most powerful and exciting artists of her generation—an emotional storyteller who uses beauty as a medium,” said Nicola Formichetti, M·A·C Global Creative Director. “Her values of authenticity, queer joy, and fearless expression align seamlessly with M·A·C’s mission of ‘All Ages, All Races, All Genders.’” Aïda Moudachirou-Rebois, M·A·C SVP and Global General Manager, added: “From our first collaborations, we knew there was more to build together. Chappell continues to electrify every space she enters. We’re thrilled to welcome her to the M·A·C family.” Roan’s debut campaign—photographed by legendary duo Inez & Vinoodh—features the artist in a dramatic, cloud-white beauty look with erased brows and her signature Cool Teddy lip. Makeup artist Andrew Dahling crafted a modern take on androgyny inspired by film noir and 1930s military influences, blending stark monochrome tones with frosted-tip glitter lashes for a glamorous, theatrical finish.

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Remington Launches AIRvive™: A New Styling Range for Smoother Hair

Remington Launches AIRvive™: A New Styling Range for Smoother Hair Remington has unveiled AIRvive™, a brand-new styling collection that combines ionic airflow technology with heat-activated micro-conditioning to deliver long-lasting smoothness and frizz control at home. Designed for everyday ease and salon-quality performance, the new range features four tools specifically designed for fast styling, reduced heat damage, and effortless shine. AIRvive™ Digital HairdryerA lightweight dryer with ionic, anti-static airflow, a fast digital motor, and heat sensor protection to prevent overheating. It includes two magnetic attachments, operates quietly, and is 15% more compact and 30% lighter than comparable models. AIRvive™ 2-in-1 Air StylerA dual-mode tool that dries and styles. Wet Mode uses low heat to smooth damp hair, while Finishing Mode boosts plate temperature to tame flyaways. With ionic cooling airflow and ceramic plates infused with micro-conditioning, it delivers up to 80% smoother results, easily creating curls and bends. AIRvive™ Rotating Curling IronThis curling tool features a split rotating barrel for effortless curl direction control. Ionic cooling locks in shape quickly, while ceramic plates help keep curls soft and frizz-free. Three heat settings (160–210°C) allow for custom styling. AIRvive™ Slim StraightenerA sleek straightener designed to create 80% smoother hair using ionic airflow and ceramic, conditioner-infused plates. Floating plates, five heat settings (150–230°C) and a rounded casing make it suitable for straight styles, waves and curls. With AIRvive™, Remington aims to help users style frizz rather than simply fight it, offering lightweight, ergonomic tools that enhance the hair’s natural softness while protecting it during heat styling.

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THE RISE OF K-BEAUTY SKINIMALISM

THE RISE OF K-BEAUTY SKINIMALISM       images courtesy of Zalando   K-beauty devotees are streamlining their routines, fewer steps, smarter formulas. As highlighted in Zalando’s Beauty in Brief 2025 report, consumers are moving towards balance, cutting back on long rituals in favour of multi-tasking products that reduce time and decision fatigue. Not because multi-step routines no longer work, but because people want skincare that works harder for them. The trend? Skinimalism. Here are five K-beauty ingredient trends with lasting power. Barrier Repair Heroes (Ceramides, cica/centella asiatica) Barrier-focused routines continue to dominate TikTok, with #barrierrepair gaining tens of thousands of posts. Irritation, breakouts, dryness and rough texture can all signal a compromised barrier, making simplified routines and targeted K-beauty formulas more appealing than ever. Ceramides and centella asiatica support the skin microbiome, soothe inflammation and promote healing. Standouts include May:no’s Heather Calming Essence, a blend of antioxidants, hyaluronic acid, panthenol and ceramides. For sealing in moisture, TirTir’s Milk Ampoule Toner paired with Dr. Jart+’s Ceramidin Skin Barrier Moisturising Creamoffers a potent barrier-boosting duo. Fermented & Probiotic Power (Probiotics, fermented fruits, fermented soybean) Once a niche for “skin intellectuals”, fermented skincare is now a mainstream SkinTok staple. Fermentation boosts potency and breaks down irritating compounds, making formulas more effective and suitable for sensitive skin. Key ingredients include fermented soybean, barley, pear and pomegranate. Mixsoon’s cult-favourite Bean Cream remains a glass-skin essential, while Round Lab’s Soybean Nourishing Toner and Abib’s Heart Leaf Collagen Gel Mask highlight the shift towards clean yet potent ferments. And for combined skincare and SPF, Beauty of Joseon’s viral Relief Sun: Rice + Probiotics is a streamlined must-have. Hydration Maximalists (Hyaluronic acid complexes, water-based textures) Hydration isn’t going anywhere, it’s getting smarter. Multi-molecular hyaluronic acid formulas deliver moisture across several skin layers, while lightweight water-based textures offer deep hydration without heaviness. COSRX’s The Hyaluronic Acid 3 Serum plumps the skin with three molecular weights, absorbing instantly and fitting seamlessly into minimal routines. For richer moisture that still feels airy, Thank You Farmer’s True Water Deep Creamuses a water-gel texture with botanical extracts to nourish without overwhelming the skin. Gentle Exfoliation (PHAs, low-percentage AHAs, enzyme peels) Harsh acids are fading; gentle renewal is in. PHAs, mild AHAs and enzyme peels offer smoother, brighter skin with less risk of irritation. Beauty of Joseon’s Apricot Blossom Peel Gel uses apricot blossom water and plant-derived cellulose to lift dead skin cells while hydrating. For a more experimental take, Anua’s Rice Enzyme Brightening Cleansing Powder provides soft exfoliation in a powder-to-foam format, removing impurities without stripping the skin and leaving it moisturised, ideal for minimal routines with maximum payoff. Essence-Hybrid Multi-Taskers (Toner-serum combos, essence-mists) Essences and toners are evolving into hybrid multi-taskers that address multiple concerns in a single step. AXIS-Y’s Dark Spot Correcting Glow Toner – a dual-layer mist packed with niacinamide, glutathione and vitamin C that brightens, evens and hydrates. Similarly, TirTir’s Collagen Core Glow Essence delivers low-molecular collagen in a fine mist that boosts elasticity and provides all-day nourishment. These versatile formats are becoming staples in skinimalist routines. Discover leading K-Beauty brands at Zalando.

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iS Clinical: Skincare Science That Meets Everyday Ritual

iS Clinical: Skincare Science That Meets Everyday Ritual text Jahwanna Berglund  If you’ve ever felt overwhelmed by skincare and endless serums, creams, acids, and oils, iS Clinical is one of those brands that cuts through the noise. Born in Los Angeles and beloved by dermatologists, aestheticians, and beauty obsessives worldwide, the brand has carved out a reputation for results-driven formulas that are both clinical and comforting. It’s where hard science meets skin rituals you’ll actually want to keep. What makes iS Clinical stand out is its focus on performance without unnecessary fluff. Every product in the line is designed with multi-tasking in mind: cleansers that purify and prep, serums that treat more than one concern at once, and creams that hydrate while protecting. Instead of dozens of overlapping steps, you can build a smart routine that feels intentional whether you’re targeting fine lines, hyperpigmentation, congestion, or just wanting that “lit-from-within” glow. A classic starting point? The Cleansing Complex—a cult product that manages to deep-clean without stripping. Pair it with the Pro-Heal Serum Advance+ if your skin needs antioxidant defense and calming, or the Hydra-Cool Serum for hydration that feels like a glass of water for your face. And then there’s the Youth Eye Complex, which has quietly achieved hero status among insiders for its ability to soften fine lines while keeping the delicate eye area resilient.   But iS Clinical isn’t just about the face. Their Body Complex is the hidden gem of the line—a treatment-lotion hybrid that hydrates, smooths, and supports skin health all over. Alongside it sits the innovative Youth Body Serum, a mist-like formula packed with antioxidants, hyaluronic acid, and restorative botanicals. It is lightweight but powerful, designed to drench the skin in hydration and leave it looking firmer, plumper, and more radiant from head to toe. Together, these body heroes extend the same thoughtful care you give your face to the rest of your body. Pair them with the brand’s professional in-clinic Fire & Ice Facial (a favorite of red-carpet regulars) and suddenly your skincare routine feels less like a chore and more like a full-body ritual. The beauty of iS Clinical is that it doesn’t ask you to be a chemist or a 12-step devotee. It simply asks: what does your skin need right now? From there, the line offers intelligent, effective answers. It is skincare that respects both the science of formulation and the individuality of every face and body it touches. At the end of the day, iS Clinical is about finding what works for you—products that slip seamlessly into your routine and deliver results you can actually see and feel.

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