Gracie Abrams Becomes the New Face of CHANEL Coco Mademoiselle
CHANEL has unveiled Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the new face of COCO MADEMOISELLE CRUSH ABSOLU, the latest chapter in the iconic fragrance line.
Described by the House as naturally embodying Gabrielle Chanel’s spirit of freedom, instinctive elegance, and modern femininity, Abrams fronts the campaign for the new scent launching in 2026. “It’s unreal to be the new face of Coco Mademoiselle,” Abrams shares. “I feel an immense sense of pride. I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her.”
Created by Olivier Polge, COCO MADEMOISELLE CRUSH ABSOLU reimagines the original fragrance with a richer, more intense ambery signature. Bright grapefruit and lychee open the composition before unfolding into a floral heart of rose and jasmine, grounded by sensual patchouli, vanilla, and vetiver. The result is a bold yet sophisticated fragrance designed to leave a lasting impression, balancing luminous freshness with enveloping warmth.
The campaign positions Abrams within the legacy of Gabrielle Chanel, celebrating women who forge their own path with confidence and authenticity. Mirroring the House’s enduring vision of effortless elegance, the singer’s understated style and emotionally charged songwriting bring a fresh perspective to one of beauty’s most recognizable fragrance franchises. As CHANEL describes it, COCO MADEMOISELLE CRUSH ABSOLU is more than a perfume—it is an emotional experience and a statement of individuality, inviting its wearer to embrace instinct, freedom, and self-expression.
image courtesy Chanel
Presented in a newly designed bottle featuring a contrasting label and faceted cap, Crush Absolu reflects CHANEL’s renowned craftsmanship while introducing a contemporary, magnetic interpretation of the Coco Mademoiselle identity. Continuing the legacy first imagined by Jacques Polge in 2001, this latest creation marks a bold new chapter for the House, offering an intense yet refined fragrance that is both timeless and unmistakably modern.
