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New Balance opens its first store in Sweden text Natalia Muntean New Balance has now opened the doors to its new concept store in Westfield Mall of Scandinavia in Stockholm. The 217 square meter store, located on the first floor, is New Balance’s first establishment in Sweden and marks an important step in the brand’s continued commitment tophysical presence in Europe. It’s no suprise that New Balance has got the ultimate comeback the last few years. With a strong presence in pop culture, music and the running sphere. Thanks to their new marketing strategy they have gotten a new fan base. In addition, according to StockX, New Balance has seen 200 percent trade growth from 2021 to 2022 and is today fourth-fastest growing sneakers brand on the platform. The store opening in Mall of Scandinavia is an important step in New Balance’s ongoing European expansion, while also being a central part of establishing and strengthening its presence in Sweden. In a press release it states that the new store is part of a larger European expansion strategy, where the brand in parallel with this has recently opened stores in Berlin, Rome and Lisbon, among others, with several openings in European cities planned in the future. “These new stores reflect our evolving vision for retail – places that aren’t just designed to sell, but to inspire. By putting people at the center of the experience, we create environments that foster community, celebrate local communities and realize our unique position at the intersection of sports and culture. Our stores offer a place where both the fashion enthusiast and the sports enthusiast can be inspired,” said Marco Alves, General Retail Director, New Balance. Stockholm became the natural next step after the store in Copenhagen that opened last fall.

Looks Good. Ages Better Dr. Martens Adrian Tassel Loafer Unveals New Shifting Colours text Natalia Muntean Every classic needs a twist. And Dr. Martens instantly recognisable Adrian tassel loafer is stitched with more than one alternative interpretation of the traditional silhouette. Already a cult favourite in cherry red, the loafer is now available more colours than ever with Arcadia rub off leather.“Our heritage rub-off Arcadia leather has long been a hallmark of Dr. Martens craftsmanship — instantly recognisable for its rich, layered finish and customisable effect. This season, we’ve reimagined it in four colours — Green, Yellow, Blue and Silver — chosen not just for their visual impact but for what they represent within our archive. Applied to the Adrian tassel loafer for the first time, it feels like the perfect collision of old and new — an iconic leather reworked for a loafer that’s in step with what people want to wear now.” Adam Meek, Chief Product Officer, Dr. Martens Loafers have been part of the Dr. Martens lineup for decades, but the Original Adrian tassel loafer has risen to the top of the list for wearers seeking timeless design with a difference. The loafer combines traditional British footwear construction with classic loafer features — plus DM’s penchant for disruptive design and eye-catching proportions. While traditional loafers are slim fitting and tapered, the Adrian loafer is made with a shoe last for a wider footbed and a bolder silhouette. The apron is also extended, and the protruding moc toe stitching adds a rugged dimension to the upper. Each tassel is handmade and meticulously threaded through the saddle. And the unmistakable foundation of the grooved DMS sole adds an air-cushioned bounce to every step. Each loafer will age uniquely over time as the top layer of colour gradually rubs off to reveal the contrasting base. Leaving you with a classic style that’s truly yours.

Mavala Pop Wave – A Burst of Summer Energy text Natalia Muntean Dive into summer with Mavala Pop Wave, a playful, 70s‑inspired collection of six vibrant mini polishes: Orange Pop, Blue Pop, Green Pop, Yellow Pop, Rose Pop, and Aqua Pop. Each 5 ml bottle is vegan, silicone‑enriched for stronger nails, and designed to breathe—perfect for carefree summer vibes.* These bold shades capture the warmth of sunny days and the playful spirit of the season. Think citrus waves, poolside blues, and garden-fresh greens that shine under the summer sun. The compact minis are ideal for tossing in your beach bag—no worries about dried‑out polish, only pops of joy . With just two thin coats over a base coat and topped with a glossy finish, Pop Wave delivers cheerful nails that match your summer mood—whether barefoot in the sand or dancing under festival lights

Artek and Marimekko debut collection at 3daysofdesign text Natalia Muntean As 3daysofdesign unfolds in Copenhagen, Finnish design icons Artek and Marimekko reveal their highly anticipated collaboration. The Artek + Marimekko collection, a fusion of Marimekko’s bold prints and  Artek’s sculptural woodcraft, will be showcased in an immersive exhibition at Marimekko’s flagship store (Pilestræde 29) between June 17 and 21, giving visitors an exclusive first look ahead of its global September launch.  Marking Artek’s 90th anniversary, the limited-edition collection reinterprets Alvar Aalto’s classic birchwood furniture with vibrant patterns from Marimekko’s Arkkitehti series, originally created by Maiia Isola. This partnership, the first between the two brands, bridges Marimekko’s fearless printmaking and Artek’s pioneering bentwood technology, resulting in pieces that are both functional and poetic.  Finnish designer Linda Bergroth has transformed Marimekko’s Copenhagen store into a dynamic stage for the collection, where Artek’s minimalist elegance and Marimekko’s exuberant patterns come together. The installation highlights the dialogue between the two brands’ shared values: human-centric design, Nordic nature, and timeless innovation.  The collection will be available worldwide from September 2025.

Mille Notti Unveils Elegant Autumn Collection Blending Timeless Craft and Italian Flair text  Ulrika Lindqvist Swedish family-owned brand Mille Notti introduces its latest autumn collection, a refined blend of classic design, luxurious materials, and artisanal quality. Drawing inspiration from the serenity of Tuscany and the sleek elegance of Milan, the new range captures a perfect balance of sophistication and comfort. “At Mille Notti, we believe true luxury lies in the details,” says Creative Director Catherine Wehtje Hustad. “This collection is a celebration of quality, from soft textures to tailored craftsmanship, each piece made to elevate everyday living.” Among the highlights is Nuvola, Mille Notti’s most exclusive bedding in combed cotton sateen with an impressive 800 thread count, now available in a timeless green hue. Also new is Vivace, a romantic satin design embroidered with olive branches in varying green tones, inspired by the calm of the Tuscan countryside.Returning favorite Dolce Vita has been reimagined in a 500 thread count satin with updated detailing, evoking the polished charm of Milan. For added luxury, the Sogno pillowcase, crafted from pure mulberry silk, is now offered in an elegant brown-gray tone. The collection also includes premium bedroom furniture, such as the hand-built Alberto continental bed in deep velvet and the oversized Bianca headboard, designed to extend beyond the bed frame for a modern, sculptural effect. Rounding off the launch is the Senzo Frangia mohair throw, woven in a classic green and ivory check with generous fringe, an enduring accessory for all seasons. Read more at www.millenotti.com Images courtesy of Mille Notti

Richard Juhlin Expands Non-Alcoholic Range in Swedish Retail text  Ulrika Lindqvist Swedish champagne expert Richard Juhlin is strengthening his presence in the retail sector with an expanded line of non-alcoholic sparkling wines. As demand for sophisticated alcohol-free alternatives continues to grow, Juhlin is introducing new formats, refreshed packaging, and wider in-store availability this spring. A highlight of the expansion is the convenient 20 cl bottle of Richard Juhlin Sparkling, now available at Coop and Axfood. The smaller format is ideal for spring and summer celebrations, offering a premium non-alcoholic option for festive occasions.Among the growing range, the Richard Juhlin Sparkling Rosé stands out as a clear favorite for us. With its elegant profile and refined taste, it has quickly become a go-to choice for those seeking a celebratory drink without alcohol. Read more at www.galatea.se Image courtesy of Richard Juhlin and Galatea 

Blanche Absolu: Byredo’s Intimate Masterstroke text Ulrika Lindqvist Byredo’s Blanche Absolu de Parfum is not just a reinterpretation of a classic, it’s a bold magnification. With this new chapter, the house introduces a fragrance that retains the soft familiarity of the original Blanche, yet elevates it into richer, more powerful territory. It is Blanche amplified, deeper in its resonance and more enigmatic in its expression. The moment you encounter Blanche Absolu, there is no mistaking its strength. One drop lingers for hours, evolving gently on the skin. It has an arresting clarity, but with a newfound weight that hints at something more complex. This is not a fragrance that asks for attention it commands it quietly and with confidence. The composition begins with a sharp glint of black pepper and aldehydes. It is a bright and exhilarating start, softened by the green bloom of neroli. From there, the heart reveals a bouquet of rose, violet and watery jasmine, classic notes, but rendered here with a kind of restrained opulence. The floral elements are unmistakably feminine, yet they carry a hidden force. There is nothing overly delicate about this arrangement. As the fragrance settles, the base unfurls into warm, musky woods. Cashmere wood and dry cashmeran lend a velvety smoothness, while amber wood and ambroxan evoke the lasting warmth of closeness and skin. It is in this dry down that Blanche Absolu reveals its true personality: a blend of purity and mystery, comfort and sensuality. This is a floral fragrance, but not one that fits neatly into any single category. It feels both familiar and unplaceable, a scent that lingers in memory long after it leaves the air. “Blanche is about capturing the idea of texture and fabric and skin. It’s about translating a level of intimacy that is very human. It is a lived-in feeling that I feel so many people can connect to.” – Ben Gorham, Founder & Creative Director, Byredo. Blanche Absolu is not just more intense than its predecessor, it is more complete. It does not reinvent the story of Blanche but adds a deeper layer, a kind of inner monologue to the original’s whispered dialogue. With this edition, Byredo reminds us that subtlety does not preclude strength, and that even the softest touch can leave a lasting impression. Throughout the year, the iconic fragrance of Blanche will expand into new dimensions, introducing limited-edition innovations across body, textiles, and home. Each addition will be unveiled through carefully curated phases, inviting a fresh exploration of the scent’s pure essence. Image courtesy of Byredo

Playful Romance: Indiska’s KHALO Dress text Natalia Muntean This summer, Indiska’s KHALO dress transports us to a sun-dappled garden where femininity and ease intertwine. Crafted in 100 % organic cotton and certified by OCS, it champions both sustainability and style. With its square neckline and generous butterfly sleeves, the KHALO dress combines structure with fluidity. A tiered ruffle at the hem adds a lighthearted movement, while the whimsical all-over print speaks of carefree strolls and languid afternoons. Offered in a lush green palette, this long dress feels fresh and grounded, a wardrobe staple that reads equally well at a beachside brunch or a candlelit dinner. Gentle on the skin and steeped in conscious design, KHALO proves that responsible fashion can bloom beautifully. read more at www.indiska.com Image courtesy of Indiska 

& Other Stories Unveils Pink Noon text Natalia Muntean Just in time for brighter days and bare skin, & Other Stories presents Pink Noon, a new scent story inspired by flowers and sun. Part of their signature bath and body collection, this fragrance captures the essence of summer afternoons, blending creamy tuberose and jasmine with the tropical sweetness of frangipani. Soft musk and smooth sandalwood create a warm, lingering finish. The scent opens with bright notes of bergamot and crisp Williams pear, before revealing a floral heart and a base of salted vanilla that melts into the skin. Available as an eau de toilette, perfume oil, and a full collection of body care, Pink Noon is more than a fragrance. It is a sensory experience. We especially love the Glow Body Wash, with its subtle shimmer that turns your daily routine into something radiant. The Body Lotion is another favorite. It absorbs quickly and leaves the skin deeply hydrated, thanks to nourishing ingredients like macadamia oil, shea butter, and sweet almond oil. Vegan, indulgent, and beautifully made, Pink Noon is what summer dreams are made of. Read more at www.&otherstories.com Image courtesy of & Other Stories

Time-Traveler in Cotton: The Return of Champion’s 1938 Coach’s Hoodie text Natalia Muntean Some garments do more than clothe the body, they carry history. Champion’s 1938 Coach’s Hoodie is one such piece, born at the intersection of sport and innovation, now revived for a new era through the brand’s Time Capsule collection. Originally designed for the sidelines, this hoodie was a quiet revolution: functional yet forward-thinking, with a now-iconic two-pocket design that broke from tradition. Crafted from heavyweight cotton, it was made to endure the elements and time itself. Today, it returns not as a replica, but as a relic reimagined. Advanced wash and distressing techniques create a vintage patina, giving each piece an authentically worn-in feel. No two are alike, each one shaped by process, not mass production. More than just a throwback, the 1938 Coach’s Hoodie is a statement of intent. It reminds us that utility and style needn’t be at odds. That legacy can be worn. And that the future of fashion often begins with honoring the past. Read more at www.champion.com Images courtesy of Champion