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M.Picaut Refreshing Gel Cleanser

M.Picaut Refreshing Gel Cleanser text Elva Ahlbin Swedish skincare brand M. Picaut has long been celebrated for its gentle yet effective formulations, and the Refreshing Gel Cleanser is no exception. Designed with sensitive skin in mind, this soap-free gel cleanser delivers a cooling and soothing wash that helps restore balance without stripping.  Formulated with organic oat extract, cucumber juice, and lemon myrtle, the cleanser works on multiple levels: the oat calms and nourishes, cucumber refreshes and hydrates, and lemon myrtle gently balances and offers mild antibacterial support. A fruit sugar complex helps bind moisture, leaving the skin soft rather than tight.  What sets this cleanser apart is its texture and feel. The gel transforms into a light foam when worked in with water, giving a comforting sensation that feels like “a silky protective veil” from the first wash.  Another big plus: it’s very economical. A small amount goes a long way, so the 250 ml bottle lasts a good while even with regular use.  In Sweden the cleanser is priced around 499 SEK for a 250 ml bottle.  Cleansing is more than just removing dirt and makeup—it’s the foundation for all the steps that follow. Refreshing Gel Cleanser does this foundation job beautifully: cleansing, hydrating, and gently strengthening the skin barrier. It’s a thoughtful option for daily use, especially as a first cleanse in a double-cleansing routine, or simply on its own when you want something mild yet refreshing.  If you’re looking for a cleanser that offers a clean, soft finish without irritation—and a little goes a long way—M. Picaut’s Refreshing Gel Cleanser is definitely worth trying.

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Doja Cat Joins M·A·C as the Brand’s New Ambassador

Doja Cat Joins M·A·C as the Brand’s New Ambassador M·A·C Cosmetics has appointed Doja Cat as their new Global Ambassador. The long-term partnership launched at the 2025 MTV VMAs: first shocking the red carpet by appearing to bite into her signature Lady Danger lipstick, later revealed to be an edible chocolate masterpiece by pastry artist Amaury Guichon. For Doja, the collaboration is a full-circle moment: “Makeup is my paint, my armor, my way of creating characters—and M·A·C has always stood for that kind of artistry and freedom…”Iconic campaigns together with a reimagining of beauty as a playground for creativity is to be expected of this ambassadorship.

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Balenciaga Fragrance Collection: A Dialogue Between Past and Future

Balenciaga Fragrance Collection: A Dialogue Between Past and Future text Jahwanna Berglund On September 10, 2025, Balenciaga steps once again into the realm of perfume, unveiling a collection of ten fragrances that carry the weight of history while daring to disrupt it. More than seventy-five years after Cristóbal Balenciaga introduced Le Dix, the Maison’s very first scent, the house returns to its olfactive origins with a collection that is at once archival and avant-garde. This new chapter is born out of a story of rediscovery. After a fifteen-year search through the House’s archives, a forgotten bottle of Le Dix from 1947 resurfaced. Its presence became the seed for the new collection, an invitation to regenerate Balenciaga’s olfactive DNA and reimagine perfume as both memory and innovation. Each fragrance is housed in a faithfully reproduced flacon—refillable and capped with a globular glass stopper, finished with a hand-tied ribbon. The packaging bears deliberate signs of time’s passage, echoing the patina of age, and revives the logotype of Le Dix. Industrial grey boxes frame these relic-like objects, fusing craft and technology, past and present. The collection itself is a spectrum: from luminous clarity to smoke-tinged depths, culminating in an obsidian finale. Ten individual scents that resist conformity, each a sculpted volume of air and memory. French parfumerie’s tradition collides with high-tech signatures, creating olfactive silhouettes that are not worn but inhabited. Balenciaga has long been synonymous with duality couture as sculpture, discipline as rebellion. These perfumes carry that same spirit. They are heritage bottled, but also something radically new: couture in liquid form. The Balenciaga Fragrance Collection will debut on September 10 at the Balenciaga Fragrance Store, located at the House’s historic address on 10 Avenue George V in Paris, and will later roll out across select stores in Europe, North America, the Middle East, Asia, and online at balenciaga.com.

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Izabel Display launches Mega Button Covers

Izabel Display launches Mega Button Covers For their AW25 collection, Swedish jewelry brand Izabel Display introduces a bold new category; Mega Button Covers. Designed to clip onto existing buttons, the accessories transform everyday pieces into statement looks, offering a playful, creative, and sustainable way to update your wardrobe. Launching September 9, 2025, the collection will be available at izabeldisplay.com, Farfetch, and other selected retailers!

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ulax x Nufferton: The Everyday Pyjamas

ulax x Nufferton: The Everyday Pyjamas ulax studios and Nufferton launch a limited-edition pyjamas designed to work in any setting – from home to work to dinner. Inspired by Ben Kingsley’s iconic look in Sexy Beast, the set features a timeless boxy short-sleeved white shirt and black trousers, crafted in organic cotton. Only 60 sets are available, released exclusively from September 9 at se.nufferton.com/ulax.

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Swedish Stockings presents The Moving Pop-Up

Swedish Stockings presents The Moving Pop-Up This fall, Swedish Stockings launches The Moving Pop-Up at Nordiska Kompaniet, Stockholm; a vending machine crafted from nearly 500 pairs of recycled tights. Blending innovation and sustainability, the initiative reimagines how consumers shop tights by offering instant access to the brand’s latest collections and bestsellers. After its Stockholm debut on September 20, the pop-up will tour key locations across Scandinavia, showcasing a bold step toward the future of sustainable retail.

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OBAYATY opens at NK Stockholm

OBAYATY opens at NK Stockholm Swedish beauty brand OBAYATY launches an exclusive signature pop-up at Nordiska Kompaniet, Stockholm, open until the end of 2026. The space invites visitors into OBAYATY’s universe, a world where skincare meets cosmetics, designed for men seeking both function and self-expression. With a collection defined by refined simplicity, innovative formulas, and sustainable design, the pop-up marks an important milestone for the brand’s presence in its home market.

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EOE Eyewear – Novel Frames

EOE Eyewear – Novel Frames text Ulrika Lindqvist Swedish eyewear brand EOE introduces Novel Frames, a collection where design meets literature. Inspired by the landscapes of northern Sweden, select frames are engraved with excerpts from six celebrated northern authors, blending storytelling with timeless design. With natural tones and sculptural details, the line bridges elegance and creativity, inviting wearers to quite literally see the world through words. Available from October 1st, 2025, at selected retailers and eoe-eyewear.com. Photography by Astra Olander Vanheesbeke

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Skultuna Hoop Earrings

Skultuna Hoop Earrings text Ulrika Lindqvist Skultuna Hoop Earrings strike the perfect balance between timeless elegance and modern simplicity. With their sleek design and refined finish, they transition effortlessly from day to night. Wear them solo for a subtle statement or layer with other pieces for a more personal touch. Read more at www.skultuna.com

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ALLTET – A Sanctuary for Wellbeing in the Heart of Stockholm

ALLTET – A Sanctuary for Wellbeing in the Heart of Stockholm text Jahwanna Berglund Wellbeing has often been labeled a trend, but in reality, it is a necessity – something we should all prioritize in our daily lives. At a time when life moves at a relentless pace, ALLTET is opening on Sveavägen in Stockholm, reminding us of the importance of slowing down, breathing, and caring for both body and soul.
 Founded by fragrance expert and therapist Reine Walfridsson, ALLTET is envisioned as a holistic sanctuary where boutique, studio, and spa intertwine. Here, the sense of smell takes center stage, not as a superficial luxury, but as a tool for recovery, creativity, and presence.
 Visitors are invited into a world of aromatherapy, clean beauty, and ceremonial cacao, alongside workshops, meditations, and therapeutic treatments. The interior, designed through color psychology and enriched with botanical details, enhances a sense of balance and calm.
 ALLTET is more than a destination – it’s an invitation to choose yourself, every single day.

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