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EOE Eyewear unveils ‘Novel Frames’ – where design meets literature text Natalia Muntean EOE Eyewear is launching a new collection, Novel Frames, on September 1, 2025. Known for its sustainable approach and roots in the landscapes of northern Sweden, the brand adds a literary dimension to its latest release. The collection features select frames engraved with text excerpts from six renowned northern authors, merging storytelling with design. Divided into two lines, the collection includes a base range of timeless, understated silhouettes, alongside a limited special edition with sculpted words and inlays. Inspired by earthy palettes and natural forms, the frames aim to let wearers “see the world through the lens of literature.” The campaign was created by director and photographer Pelle Lannefors, who captured the cinematic spirit of the north. Analog portraits by Astra Olander Vanheesbeke and styling by Anna Sundelin ground the imagery in the rugged elegance of Swedish Lapland. Novel Frames will be available at selected retailers and online at www.eoe-eyewear.com starting September 1, 2025.

Baum und Etonic: A Fusion of Sport and Style text Ulrika Lindqvist Following their successful 2024 collaboration, the heritage sportswear brand Etonic and danish fashion house Baum und Pferdgarten reunite for a new capsule collection: Baum und Etonic. Founded in Massachusetts in 1876, Etonic brings its legacy as the world’s first sports brand into the partnership, which this season introduces four sneaker variations. Combining retro athletic influences with a modern, feminine edge, the collection highlights three silhouettes in fresh colorways: the Kendari and Dropshot—revived from the previous collaboration, alongside the brand-new Evolution model. Designed to complement Baum und Pferdgarten’s AW25 collection, the sneakers balance functionality with elegance, adding a playful and sporty contrast to skirts and dresses. The palette draws directly from the season’s key tones: Baum’s signature blue, deep Italian plum, vibrant green and red accents, softened by off-white and grey neutrals. As a final detail, the sneakers, boxes, and dustbags are adorned with Baum’s iconic leopard print. The Baum und Etonic collection launches in four versions: Kendari in Wedgewood, Dropshot in Haute, and Evolution in both Wedgewood and Haute, blending sport and sophistication in equal measure. Read more at www.baumundpferdgarten.com Photo courtesy of Baum und Pferdgarten

Marimekko and Laila Gohar Launch a Playful Capsule Collection text Natalia Muntean Finnish design house Marimekko has teamed up with New York-based artist Laila Gohar to launch a whimsical capsule collection inspired by the bedroom. The global launch is set for September 2025, with an exclusive early preview at the iconic Le Bon Marché in Paris starting August 30th. The collection playfully blurs the line between private comfort and public style, brought to life by Gohar’s maxim, “if it’s ironed, you can wear it out.” It features a curated series of items adorned with bold, contrasting archive stripes designed by famed Marimekko artist Maija Isola. The highlight is a range of crisp cotton pyjama sets designed for both lounging at home and making a statement out in the world. To celebrate the launch, Marimekko will open an immersive pop-up installation at Le Bon Marché, recreating the grand-scale bed made of 18 units that debuted at Milan Design Week. Coinciding with Paris Design Week, the pop-up will be part of the store’s Rock’n’Drôle event on September 4th, featuring Finnish liquorice and a limited-edition tote bag for guests. Beyond sleepwear, the collection features sleeping masks, bedding, ceramics and other home products, all featuring stripes in a palette of sky blue, citrus yellow, plum and berry red.

Chanel Introduces COCO MADEMOISELLE Fragrance Primer Text by Elva Ahlbin Chanel expands the COCO MADEMOISELLE collection with the launch of the Fragrance Primer, a body mist created to enhance the fragrance experience. The formula combines a fresh, lightweight texture with hydration for the skin, making it an ideal first step before applying perfume. Infused with the COCO MADEMOISELLE signature blend of vibrant orange, delicate rose and jasmine, and refined patchouli, the mist can be worn alone for a subtle impression or layered under a fragrance for added intensity and longevity. The Fragrance Primer is presented in the iconic COCO MADEMOISELLE glass bottle, available in a 100ml format, priced at 1,435 SEK.

PICK A POPPY AW25 Collection text by Ruby Rose In PICK A POPPY’s AW25 collection, the autumn table setting offers a warm tone of Swedish folk and deep shades. The collection presents new products in both ceramics and textiles – where classic shapes and symbols are given new energy with the help of patterns, embroidery and colour. As a novelty on the ceramics side, the brand’s iconic plate Bow is presented in a new rustic brown colour, as well as three smaller dishes in oval and round shapes with leaf-inspired motifs. The damson tablecloth gets new life in a green color and the rattan collection is expanded with two new wicker baskets in round and rectangular shapes. ‘We have let traditions bloom – literally. Tradition in Bloom is about taking what we love from the past and giving it new life with color, shape and joy,’ explains Sofi Engelbert Fahrman, Co-Creative Director at PICK A POPPY. At the center is the decorative tablecloth Suzani, inspired by the embroidered textiles and crafts from Central Asia. In PICK A POPPY’s interpretation, folk colors such as red, blue and forest green are added to the traditional pattern language – a way to unite worlds, while also celebrating craftsmanship. The embroidered linen napkin Bouquet is also presented in the same color scale and new floral motif. The plate series Cottage Flower is also expanded with an autumnal hand-painted floral motif. With the new collection Tradition in Bloom, PICK A POPPY invites you to an autumn where traditional craftsmanship, warmth and the community around the set table are in focus. All ceramics are made and painted by hand in Portugal. On the textile side, two new cushions with embroidered quotes are introduced – a playful and personal touch that adds a modern touch to the table setting and home. All textiles in the collection are produced using traditional block printing and embroidery techniques, handmade with care in Jaipur, India.

LIBERTY LAUNCHES “THE WELL TRAVELLED KIT” WITH THE STANDARD, IBIZA Text by Janae McIntosh This summer, Liberty and The Standard, Ibiza have teamed up to create The Well Travelled Kit — a limited-edition beauty edit for globe-trotters, sun-seekers and summer revellers, featuring ten travel-ready products in a Liberty heritage print washbag. This collection celebrates style, expression, and discovery, available exclusively at The Standard, Ibiza and Liberty London. Created for sun-soaked escapes and beyond, the kit blends cult classics and modern essentials across skincare, fragrance, and body care, all under 100ml for easy packing. With a product value of over £408, available to purchase for £110, it’s the ultimate holiday companion. At the heart of the design is Floral Muse, a reimagined Liberty heritage print inspired by classic English gardens. With delicately layered blooms and a soft, romantic palette, the pouch brings Liberty’s iconic artistry to the global traveller. The Standard, Ibiza will debut the kit with a dedicated pop-up space in the hotel’s vibrant foyer, featuring creative touchpoints and Liberty-inspired displays that bring the brand’s London spirit to the White Isle. At Liberty London, the kit will be spotlighted through immersive digital and in-store activations, including homepage features, strut cards, and prime positioning in the Beauty Hall. The Well Travelled Kit will be available from 14 August 2025, in-store and online at Liberty and The Standard, Ibiza — until sold out. Liberty shoppers will also enjoy an exclusive offer: 15% off rooms and 20% off suites at select Standard Hotels, including Ibiza, Brussels, and London.

Layered Interior Text by Janae McIntosh Strata Braided is handwoven from jute, a durable fiber extracted from the stalk of the jute plant. The collection introduces a new type of jute weave to the LAYERED range, crafted with a stronger yarn to create a thicker and more robust quality. The contrasting color pattern is woven on top of the base, creating subtle differences in level – the inspiration for the name Strata, which means layer or layer. The color scheme consists of sober earth tones that highlight the natural warmth of jute and make the rug versatile in both living rooms, kitchens and bedrooms.Basket Weave is woven from sisal, a natural fiber extracted from the leaves of the agave plant. The collection takes its name from the weaving technique, which resembles a classic basket pattern. Sisal has a drier, rougher feel than jute and a matte, structured surface that suits both Scandinavian and more bohemian interiors. Sisal is particularly resistant to wear and tear, making it ideal for entryways, under dining tables or in study rooms.

Laila Gohar Collection for Marimekko Text by Janae McIntosh Inspired by all the things we do in bed and Laila’s maxim if it’s ironed, you can wear it out, the capsule collection features a series of bedroom-themed items that Gohar curated featuring distinctly bold and contrasting Marimekko archive stripes by artist Maija Isola. The highlight of the capsule is a range of pajama sets designed to be worn in and outside of the bedroom, reflecting Laila’s effortless art of living and Marimekko’s joyful and optimistic lifestyle ethos.To celebrate the launch of the collection, Marimekko opens a playful pop-up at the iconic Le Bon Marché department store in Paris. The pop-up references the immersive bedroom experience that Gohar and Marimekko created for Milan Design Week featuring a grand-size bed made of 18 separate bed units. Coinciding with Paris Design Week, Marimekko brings the colorful pop-up to Le Bon Marché’s Rock’n’Drôle event on September 4th, offering Finnish licorice and a limited-edition tote bag to guests and customers.

MOTHER presents Buckle Up! & The Hustler Collection of August 2025 text by Janae McIntosh With the 10th anniversary of Mother, they’ve released their brand-new belt collection to upgrade your jeans for the Fall. With California roots, the belts are finely detailed, showcasing the creativity of the beautiful state. The clever colors and designs really signify a new beginning for Mother. Belts include The Moonstone and the Mother pendant with comforting shades of brown. Excellent wear, strong roots.   Along with the newest belt collection, Mother has a carefully curated collection called Hustle. The line has also been released this month and is expected to sell out quickly. The denim suits and 1970s-style shirts don’t just make an appearance, but are here to stay. The bold collection contains maroon, red, and beautiful beige—a seamless transition into Fall. A Message from Mother The seven styles — all in 100% leather — feature oversized buckles, hand-stitched seams, and vintage-inspired details. Available in black and brown, each belt has its own distinct character.

Goop Arrives to Stockholm Text by Yasmine Mubarak Dear skincare enthusiasts’, it’s time. The moment is here when we can finally say that Gwyneth Paltrow’s beloved Goop is arriving to Scandinavia, and picked their first retail stop, Stockholm.  Their new home will be located on Birger Jarlsgatan in Stockholm, the home of Youtime. A  220 square meter destination for beauty and well-being. With roots in Australia’s strong wellness culture and a careful selection of products, services and experiences. On September 12, 2025, the offering will be expanded with the Los Angeles-based lifestyle and wellness brand Goop, which was founded in 2008 by Gwyneth Paltrow. With a philosophy rooted in natural beauty, the brand has developed a wide range for skin, body and hair. Goop Beauty’s wide range of products will be available in its entirety, with the segments skin, body and hair. In addition, Youtime will also be the first and only beauty destination outside the US to offer Goop’s signature facial treatments. Starting in September, Youtime visitors can book all of Goop’s facials, all performed by Linda Kindberg, Youtime’s authorized skin therapist. And we can’t be more excited.  Goop Beauty will be available at Youtime at Birger Jarlsgatan 37A and via www.youtime.com starting at 9:00 AM on September 12, 2025.