Beauty Articles

Olière Paris: Redefining Haircare in Sweden with Luxury and Nature’s Power text Sandra Myhrberg images courtesy of Olière Paris In December 2024, Olière Paris launched its exclusive haircare collection in Sweden, blending advanced science with nature’s power. Backed by over 30 years of global expertise, the brand introduced premium products crafted with French precision, natural ingredients, and a focus on sustainability. Central to the range is a unique blend of 13 oils, including argan, jojoba, and grapeseed, designed to nourish, strengthen, and protect hair. Odalisque got to ask Adam Franco Westman, Brand manager Europe of Olière some questions. How does Olière Paris’ brand philosophy align with the Swedish consumer mindset?Sweden is known for its deep connection to nature, environmental consciousness, and health, alongside a love for modern aesthetics. Olière Paris embodies these values by combining care, science, and nature. The brand has developed products based on natural oils, advanced technology, and eco-friendly formulas—perfectly suited for the Swedish consumer. What inspired the creation of Olière Paris, and how does the fusion of “nature’s power” and advanced technology set your products apart?Olière Paris was inspired by the desire to provide a hair care experience that blends the best of nature and science. The natural oils sourced from nature contain vitamins, minerals, and properties that cannot be replicated in a lab. They provide nourishment and restoration, while advanced technology ensures visible results. This combination makes the brand stand out by offering products that are not only effective but also deliver a unique and transformative care experience. How were the 13 oils chosen, and what role do they play in achieving visible results?The 13 oils were carefully selected to provide the optimal balance of hydration, nourishment, and restoration. For example, argan oil smooths and nourishes, jojoba oil balances the scalp and hair, and grapeseed oil adds shine and elasticity. Each oil brings its own unique benefits, and together they ensure healthy, flexible, and radiant hair. Each product incorporates a higher concentration of specific oils tailored to its therapeutic purpose. an you share more about the development process of the products?The development process began in 2022 with a factory in Hungary, alongside seasoned chemists specializing in hair care from France. Each product undergoes rigorous testing to ensure it is not only effective but also pleasant to use, suitable for all hair types, and eco-friendly. The formulations focus on achieving the perfect balance between lightweight texture and rich nourishment. Importantly, none of the products are tested on animals. How were the product lines developed, and what needs do they address?The product lines were created after analyzing the diverse needs of various hair types: • Color E’clat: For colored or damaged hair, focusing on color preservation and hydration.• Hydra Wave: For curly hair, providing hydration, flexibility, and anti-frizz benefits.• Valour: For straightened hair, emphasizing repair and maintaining smoothness.• Studio: For professional styling solutions that enhance and nourish hairC. These products combine nourishing oils and hydration to style and restore hair. How does the brand ensure its products cater to all hair types?Olière Paris provides personalized solutions for all hair types. The product formulas have been tested on a wide range of textures and needs—from curly and fine hair to chemically treated hair—to ensure optimal results for everyone. The current lines are divided by hair type, and additional series will be launched in 2025 to address even more needs and hair types. How does Olière Paris promote sustainability in its production and packaging processes?The production line emphasizes waste reduction and energy efficiency. Shipping packages are made from recycled cardboard, and inventory, customer membership, and marketing systems are managed electronically. Additionally, the brand aims to integrate more eco-friendly solutions into future production processes by 2025. What contributes to the luxurious experience Olière Paris offers?The luxurious experience at Olière Paris is reflected in several elements: • Unique formulations: Rich in natural oils and refined fragrances.• Elegant packaging design: Practical and sophisticated, with each item meticulously crafted. Even the brand’s custom-designed pumps provide a premium touch.• Effortless daily use: Products that deliver professional results at home. How important is collaboration with the professional salon community, particularly in Sweden?Collaboration with salons is a cornerstone of Olière Paris’ strategy. Salons act as a platform for professional branding and proof of effectiveness for customers seeking expert solutions. In Sweden, the salon community can serve as excellent ambassadors to share the brand’s message. Why was Sweden chosen as a key market, and how do you plan to expand into Scandinavia?Sweden was chosen because of the shared values of nature, sustainability, and aesthetics. The strategy includes strengthening digital presence, collaborating with local influencers, and participating in Scandinavian exhibitions to reach broader audiences. Can we expect any new innovations or product lines from Olière Paris soon?Absolutely! Olière Paris is soon launching a leave-in mask—a breakthrough product that combines daily care with quick and easy styling solutions.Additionally, a new line for normal to dry hair, offering solutions for the majority of consumers, is in development and will be based on therapeutic oils that target dryness levels. Professional styling lines are also in the works and will be revealed soon.

Obayaty Mens Cosmetics text Elva Ahlbin In the evolving landscape of men’s grooming, Obayaty is setting a new standard for sophistication and functionality. This Swedish cosmetics brand, founded by music producer Max Martin, fashion creative Pontus Frankenstein, and co-founders Anna Ryott and Lajjo Strand, brings a fresh perspective to beauty. Combining sleek design with high-performance formulas, Obayaty caters to the modern man who values both aesthetics and practicality.   Design and Packaging Obayaty’s packaging is a design triumph, perfectly blending masculinity and elegance. The aluminium cases feel like precision tools, evoking the tactile pleasure of vintage Zippo lighters or stereo knobs. It’s a design that doesn’t just look good but feels purposeful, aligning seamlessly with the brand’s ethos of sustainability. With refill options and recyclable materials, Obayaty ensures its products are as responsible as they are beautiful. Product Range and Performance The Obayaty collection includes skincare and makeup essentials designed to be intuitive and impossible to mess up. Standout products like the Face Booster Tinted Moisturizer and Retouch Stick Concealer deliver a natural, polished look without effort. The foundation’s lightweight texture is virtually invisible, blending seamlessly into the skin for a refined yet understated finish. With just five shades—Deep, Medium Deep, Medium, Light Medium, and Light—the range might seem limited, but the adaptable formulas melt into the skin, making them versatile enough for a wide variety of tones. Beyond Skincare Obayaty isn’t just about the basics. Their sleek website expands the collection to include eyeliners, lip products, and even nail polishes, offering tools for subtle enhancements or bold statements. It’s a curated selection designed for men who see grooming as an extension of self-expression. All Images From OBAYATY Conclusion Obayaty redefines men’s beauty with its blend of innovation, design, and sustainability. For those who appreciate thoughtfully crafted products that elevate everyday routines, Obayaty is a game-changer. Whether you’re drawn to their intuitive formulas or their striking packaging, this is a brand that proves grooming can be both functional and inspiring.

AGE-R Booster Pro text Elva Ahlbin   The AGE-R Booster Pro is a cutting-edge skincare device that has garnered significant attention for its innovative technology and effectiveness. Combining multiple functions, it offers a comprehensive solution for those seeking to enhance their skincare regimen.   After using the AGE-R Booster Pro for a few months, I can confidently say it delivers on its promises. My skin has developed a beautiful glow, and my face feels subtly lifted, giving me a fresher and more awake appearance. This device combines multiple advanced technologies, including Electroporation, Microcurrent, EMS, Needle-free Microneedling, LED therapy, and Sonic Vibration. Together, these functions create a comprehensive approach to skincare, targeting elasticity, radiance, and product absorption. How I Use It I’ve made the AGE-R Booster Pro part of my evening routine, usually while relaxing on the couch watching TV. Since each program takes 5 minutes, I aim to complete 2–3 programs per session. It’s a bit of a time investment, but it’s also a great way to unwind and feel like I’m doing something beneficial for my skin. To ensure the device glides smoothly, I use a product that doesn’t dry out too quickly. I’ve experimented with different serums and creams, as the device interacts differently with each. Once you find the right product, the results are worth it – skincare absorbs more effectively, and the microcurrent provides an immediate tightening effect.   Key Features: 6-in-1 Functionality: The device integrates six advanced skincare technologies, including Electroporation, Microcurrent, EMS, Needle-free Microneedling, LED therapy, and Sonic Vibration, providing a multifaceted approach to skin rejuvenation.   Enhanced Absorption: Utilizing electroporation, the Booster Mode increases skin permeability by up to 785%, allowing for more effective absorption of active ingredients in your skincare products.   LED Therapy: Equipped with four LED colors, each targeting specific skin concerns:’ Blue: Pore care and sebum control Green: Volumizing Orange: Brightening Red: Enhancing elasticity   User-Friendly App Integration: The accompanying AGE-R app offers personalized guidance, tracking, and custom device settings to optimize your skincare routine. How to Use the AGE-R Booster Pro Preparation: Start with clean, dry skin. Apply Product: Use a conductive gel or serum to help the device glide smoothly. Select Mode: Air Shot Mode: For dry skin, use 2–3 times a week. Booster Mode: Apply skincare and use in circular motions 1–3 times a day. MC Mode: Focus on upward strokes to improve elasticity. Derma Shot Mode: Target specific areas for 1–3 sessions daily. Adjust Intensity: Begin with lower levels if you’re new to microcurrent therapy and gradually increase as you get used to the tingling sensation. Why It Stands Out The AGE-R Booster Pro offers both long-term and immediate benefits. Its electroporation function enhances product absorption by up to 785%, while the microcurrent provides an instant lifting effect, perfect for a quick glow before an event. I’ve also discovered an unexpected bonus: it’s great for relieving tension headaches. Using it on my forehead and temples feels soothing and helps relax tight muscles. Considerations Before You Invest With its premium price, it’s important to approach this as a commitment to your skincare routine. It requires both time and patience, but the results are worth it. The device also features four LED therapy colors, each addressing specific concerns, from brightening to pore care, making it a versatile tool for a range of skin needs. For more information or to purchase, visit Yeppo & Soonsoo Sweden. At an approximate price of 4,500–5,500 SEK, the AGE-R Booster Pro is an investment in your skin’s long-term health. Whether you’re seeking a way to enhance your skincare or simply want to pamper yourself with professional-grade treatments at home, this device is a fantastic addition to any beauty routine. All images from Yeppo & Soonsoo Sweden

AMIKA Big Hit Volumizing Shampoo & Conditioner text Elva Ahlbin As someone with very fine, Scandinavian hair that often struggles with volume, finding a shampoo and conditioner that truly deliver on their promises can feel like a never-ending search. Enter AMIKA’s Big Hit Volumizing Shampoo and Conditioner—a duo that has completely transformed how my hair feels and looks.  From the first wash, I noticed a significant boost in volume. My hair felt light, airy, and full of life, without the dryness that many volumizing products can cause. The conditioner complements the shampoo beautifully, leaving my hair smooth and manageable without weighing it down.  AMIKA is known for their bold, signature fragrances, which can sometimes feel overpowering to me. However, in this case, the scent works surprisingly well—it’s fresh and pleasant without being overwhelming, even for someone who is usually sensitive to strong fragrances.  These products have quickly become staples in my routine, and I’ll definitely be restocking when they run out. If you’re looking for a volumizing shampoo and conditioner that delivers noticeable results while still being gentle on your hair, this duo is worth trying.    AMIKA Big Hit Volumizing ShampooAMIKA Big Hit Volumizing Conditioner

Holy Moly Intense Care Gold 24K Snail Cream text Elva Ahlbin  If you’re seeking a skincare product that delivers instant results, the Holy Moly Intense Care Gold 24K Snail Cream might just be your next favorite. With its unique combination of 24K gold and snail secretion filtrate, this cream feels like a luxurious treat for the skin. From the very first application, I noticed an immediate glow that made my skin look healthy and radiant. The texture of the cream is rich but absorbs quickly, leaving the skin feeling deeply hydrated and smooth without any greasy residue. It’s the perfect base for makeup, creating a flawless canvas that enhances any look. Although I haven’t used it daily, the short-term effects are undeniably impressive. The cream provides a noticeable boost in hydration and softness, making it ideal for special occasions or days when you want your skin to look its best. For those with combination to oily skin, like me, this cream strikes a delicate balance—it nourishes without overwhelming the skin, and the glow it imparts feels fresh rather than shiny. While I can’t yet speak to its long-term benefits, the immediate results make it a standout product in my beauty routine. If you’re looking for a skincare product that delivers a luminous glow and smooth, hydrated skin in an instant, Holy Moly Intense Care Gold 24K Snail Cream is worth exploring.

CAIA Cosmetics Opens Its First Flagship Store: Welcome to House of Glow CAIA Cosmetics is excited to announce the grand opening of their first flagship store, located at the iconic Biblioteksgatan 5 in Stockholm. Opening on April 24th, 10 AM, the space embodies CAIA’s vision of beauty as an experience – welcoming customers into its first-ever ‘House of Glow.’ This marks another milestone in CAIA’s journey, transforming its recognized direct-to-consumer success into an immersive, physical destination where beauty can further connect with experience. A curated destination for connection and confidenceThe location will be more than a retail store, it is an experience designed to celebrate beauty and people while creating a sense of belonging — a space to glow. With its Scandinavian-inspired minimalist design and thoughtfully added details, the flagship store offers visitors a warm, inviting environment where they can explore CAIA’s beauty offerings, receive personalized consultations, and enjoy exclusive product experiences. The store’s new layout features two distinct zones: The Beauty Area (entry floor): This dynamic space caters to both the beauty connoisseur and the on-the-go shopper. With CAIA’s full beauty assortment available alongside quick, efficient service featuring wireless payment solutions, customers can easily pick up their favorites, like the coveted Dewy Drops Serum Foundation, and be on their way. The Glow Floor (top floor): A relaxed yet elevated space for those looking to engage with beauty on a deeper level. Here, visitors can book personalized Beauty Sessions, a curated experience where expert makeup artists tailor techniques and product recommendations to each guest. Sessions are available by appointment, with the session fee fully redeemable in CAIA products. Beauty sessions options:Glow Intro – A 30-minute session to try the CAIA products you’ve been eyeing or get expert tips that fit effortlessly into your routine. Glow Hour – A 60-minute deep dive into a full-face look, perfect for a special occasion, product exploration, or refining your technique. The Glow Floor also features a new, exclusive experience room, showcasing rotating product and campaign focuses designed for beauty discovery. Honoring a legacy of female empowermentLocated in the historic Vildmannen 7 building (Biblioteksgatan 5), CAIA’s flagship store stands as a testament to women-led innovation. The building’s rich legacy dates to 1905 when it housed Svenska Hem — a groundbreaking cooperative founded by feminist pioneer Anna Whitlock that celebrated female entrepreneurship and boasted members such as Selma Lagerlöf and Ellen Key. Much like Svenska Hem, CAIA Cosmetics is dedicated to inspiring the next generation of entrepreneurs, blending the past with the promise of a bright future in beauty. A message from CAIA Cosmetics: “We’re beyond thrilled to open our first flagship store — a space where our community can truly experience CAIA in a new way,” said Johanna Hamrén, CEO. “This store is a celebration of what we stand for: high-quality and accessible beauty, genuine connection, entertainment and expert guidance. We can’t wait to welcome our customers to our common space, to connect and engage. This is the beginning of an exciting journey”. Join us for the grand opening celebration at 10 am on April 24th. Throughout the day, guests can enjoy exclusive activities and treats – all designed to bring the CAIA experience to life. About CAIA Cosmetics: CAIA Cosmetics has built its reputation as an iconic beauty brand through its commitment to quality, innovation, and customer connection. After achieving remarkable success with its direct-to-consumer model and strategic partnerships with leading department stores like NK in 2023, CAIA is now redefining the retail experience. The flagship store brings together every element of the brand’s identity, from interior design and personalized service to curated product experiences, ensuring that every visit makes people glow. For more information about CAIA Cosmetics, please visit caiacosmetics.com

The Perfect Nude: MOIRA’s “On Point” Lip Liner text Elva Ahlbin Discovering a nude lip liner that feels tailor-made for you is a game-changer. It’s not just about definition—it’s about finding that perfect balance between enhancing your natural beauty and elevating your look. For me, MOIRA’s Lip Appeal Waterproof Liner in shade 002 “On Point” has become an essential part of my makeup arsenal. What Makes “On Point” My Ideal Match “On Point” is a versatile, neutral-toned nude with a subtle warmth that complements my natural lip color beautifully. It creates a polished, understated finish that feels just right for both casual and more elevated looks. The formula is creamy and smooth, making it easy to achieve precise application without tugging or skipping. Whether I’m softly outlining my lips or filling them in completely, it delivers a flawless result every time. The retractable design, complete with a built-in sharpener, adds to its practicality. And while many products claim longevity, this liner genuinely delivers. Its waterproof, smudge-proof formula holds up impressively well, even on my combination-to-oily skin, which often challenges the staying power of makeup. At such an accessible price point, it’s proof that quality doesn’t always have to come at a premium. Finding Your Perfect Nude While “On Point” is my go-to, choosing a nude lip liner is deeply personal. Here are some steps to help you navigate the process: Match Your Natural Lip Color: A good nude should enhance, not overpower, your natural lip tone. Swatch potential shades on the edge of your lips for the most accurate match. Consider Your Undertones: Warm undertones typically suit peachy or caramel nudes, while cool undertones shine with mauve or dusty pinks. Neutral undertones can explore a broader spectrum. Focus on Texture: A creamy, blendable formula ensures smooth application and pairs well with other lip products. Test for Longevity: Look for liners that promise long wear and stand up to your day, especially if you have oily skin or a busy schedule. Experiment Without Pressure: Beauty is about exploration. Don’t hesitate to try shades outside your comfort zone—you might be surprised by what works. Why I Love Nude Lip Liners A great nude liner is more than a beauty tool; it’s a versatile staple that adapts to any look. From subtle definition to creating a base for bold lipsticks, it’s an investment in your makeup routine. While MOIRA’s “On Point” suits me perfectly, the joy of beauty lies in finding what feels right for you. If you’re curious about the MOIRA Lip Appeal Waterproof Liner collection, it’s worth exploring their range of shades. You can find “On Point” and more on their website. With its thoughtful design, lasting power, and accessible price, it’s a great starting point for discovering your perfect nude.

Discover the Luxurious Diamond Extreme Pro Collagen Super Rich Cream M Picaut Swedish Skincare has once again delivered a product that combines elegance, innovation, and nature. The new Diamond Extreme Pro Collagen Super Rich Cream is a deeply nourishing formula designed to boost the skin’s vitality and resilience, leaving it hydrated, smooth, and radiant.  Infused with advanced biotechnology and natural ingredients, this cream is tailored to meet the needs of mature skin. Peptide complexes stimulate collagen production, while ceramides strengthen the skin barrier. Organic oils from apricot kernel and avocado lock in moisture and provide deep nourishment, ensuring a soft and plump complexion.  A touch of diamond dust adds a luxurious glow, symbolizing strength and timeless beauty. Inspired by the Greek word *adamas*, meaning “invincible,” the diamond represents the perfect finish—a radiant skin that reflects confidence and grace.  Key ingredients such as hyaluronic acid and beta-glucan balance and soothe the skin, reducing redness and irritation. Hexapeptide 8, often referred to as “botox in a bottle,” works to diminish fine lines and wrinkles, creating a firmer and more youthful appearance.  Each application feels like a loving embrace, with the rich texture melting into the skin to form a protective shield. The cream is versatile enough to serve as both a day and night cream, ideal for combating dry indoor air during winter or as a deeply replenishing overnight treatment year-round.  For those with dry, sensitive, or mature skin, this cream is an excellent ally against the signs of aging. Its thoughtful combination of natural and biotechnological ingredients encapsulates M Picaut’s philosophy of eco-luxury offering the finest skincare with care for both the skin and the planet.  Available in a 50 ml jar for 899 SEK, the Diamond Extreme Pro Collagen Super Rich Cream is sold through authorized therapists, spas, and select online retailers.  Pamper your skin with a product that celebrates beauty, strength, and wisdom at every stage of life. LINK

Milk Makeup’s Cooling Water Jelly Tint text Elva Ahlbin Milk Makeup’s Cooling Water Jelly Tint is a standout in the world of multipurpose beauty products, designed for both cheeks and lips. With a unique jelly-like texture, it offers a refreshing, cooling sensation on application—perfect for waking up tired skin. This lightweight formula blends skincare and makeup, containing key ingredients like vegan collagen, seawater, and aloe, which provide hydration while promoting firmness and soothing the skin. The tint comes in four vibrant shades: Burst (a poppy pink), Spritz (a coral orange), Chill (a juicy red), and Splash (a rich berry). Each shade is highly pigmented but can be built up or sheered out depending on preference, making it versatile for various looks. Users love the sheer, watercolor-like finish that delivers a natural glow while lasting all day, even through heat and activity. The formula is long-lasting, but it requires quick blending due to its fast-drying nature. Ideal for warm weather or for those who enjoy makeup with a fun, tactile experience, the Cooling Water Jelly Tint also performs well as a lip stain. Its cooling effect, combined with its playful shades, has garnered praise from beauty enthusiasts and influencers alike for its staying power and vibrant colors. This lightweight formula blends skincare and makeup, containing key ingredients like vegan collagen, seawater, and aloe, which provide hydration while promoting firmness and soothing the skin.

Rom&nd Eyeshadow Palettes text Elva Ahlbin Rom&nd, a popular K-beauty brand, has quickly gained global recognition for its high-quality, aesthetically pleasing makeup products. Founded in South Korea in 2016, Rom&nd focuses on creating versatile, user-friendly cosmetics that emphasize natural beauty with a playful twist. Their eyeshadow palettes have become a cult favorite for their stunning color combinations, smooth textures, and blendable formulas, making them a must-have in any makeup collection. Each Rom&nd palette offers a balanced mix of matte, shimmer, and glitter shades, ideal for both subtle daytime looks and bold, creative expressions. The shades are designed to complement a wide range of skin tones, a testament to Rom&nd’s inclusive approach to beauty. Korean beauty (K-beauty) has taken the world by storm over the past decade, thanks to its innovative formulations, focus on skincare, and emphasis on youthful, glowing skin. What makes K-beauty so appealing is its fusion of effective ingredients with modern aesthetics, offering products that deliver real results while being fun and visually appealing. Brands like Rom&nd are at the forefront of this movement, combining high performance with sleek, chic packaging. The rise of K-beauty can also be attributed to the Korean wave (Hallyu), the global spread of Korean culture through K-pop, dramas, and fashion. This cultural influence has sparked international interest in Korean beauty standards, which prioritize radiant skin, fresh tones, and a natural makeup look. If you’re looking for high-quality, affordable Korean beauty products, Rom&nd is a great option. You can get a Rom&nd eyeshadow palette for just 329 SEK at YEPPO SOONSOO, where you’ll find a wide selection of Rom&nd products and other K-beauty favorites!