Author name: Odalisque

A.P.C. OPENS ITS SECOND STORE IN STOCKHOLM text Fashion Tales Parisian brand A.P.C. is opening its second Swedish store within a year of its first in the heart of Sofo, Stockholm’s trendy  southern district. Just like the first store, which opened this spring, A.P.C. plays on the similarities between the Parisian  brand’s creative universe and the characteristics of Scandinavian design.  “My father represented, in Tunisia, the Erenberg patent leather tannery near Malmö, and I sometimes accompanied  him as a child. These trips helped me to develop a certain aesthetic, one of rigor and roundness. A sense of beauty  that underlies the A.P.C. style. I’ve even been asked if A.P.C. is a Scandinavian brand! For me, the presence of  these two stores in Stockholm is an obvious choice.” says Jean Touitou, founder of A.P.C.Together with his wife Judith Touitou, Jean and A.P.C. have embodied the lack of extravagance and excess that has char acterised A.P.C. clothing since the company was founded in 1987. The chic, easy-to-wear clothes – in timeless styles and  made from high-quality materials – focus on the essentials for men and women. Laurent Deroo Architecte, who has been working with A.P.C. for more than 15 years and has designed more than  50 stores worldwide, has created a series of spaces for the new Sofo store, creating a dialogue between two display units  in a bright, high-ceilinged room. In the Nytorget store, solid Douglas pine and okoumé plywood furniture decorated with  coloured resin panels showcase men’s and women’s accessories, while a metal structure suspended from the ceiling with  honeycomb panels supports hanging pieces. A distinctive central stone table with contrasting veining and a warm nichelike space with okoumé plywood panels for the lifestyle area and fitting room add to the store’s unique aesthetic. This spring, A.P.C. opened its first Swedish boutique on Jakobsbergsgatan in the heart of Stockholm, in a recently  renovated historic pink granite building. The high ceilings, reinforced by vertical steel columns, place the A.P.C. men’s  and women’s collections at the center of the project, designed by Laurent Deroo Architecte, thanks to a hanging device  reminiscent of the structure on which the spotlights hang at concerts. In the background, a low wooden unit for displaying  accessories provides a warm backdrop.A.P.C. Södermalm www.apcstore.com A.P.C. Östermalm,  Nytorgsgatan 38,  116 40 StockholmJakobsbergsgatan 6,  111 44 Stockholm ABOUT A.P.C.A.P.C. was founded by Jean Touitou in 1987. The French clothing brand is renowned worldwide for the creativity, authen ticity and durability of its products. The initials A.P.C. stand for “Atelier de Production et de Création” (Production and  Creation Workshop), as the brand considers these two fashion fundamentals to be equally important. Jean Touitou works  with his wife, Judith Touitou, the artistic director of A.P.C.

CHANEL LIMITED EDITION DROP N°5 L’EAU Text Jahwanna Berglund This perfume is a celebration of youth, freshness, and timeless beauty. It’s the perfect companion for those who embrace life with a spirited and modern approach, appreciating the classic elegance of N°5 but seeking a contemporary and vibrant twist. Embark on this journey and let the unique blend of emotions in DROP N°5 L’EAU transform your perception, offering a fragrant glimpse into a world of self-discovery and anticipation. As the house describes it themself, “it’s an object to take everywhere and it’s a secret that’s meant to be shared”. Discover this limited edition perfume here.  The history of Chanel and their fragrances dates all the way back to 1921. The first perfume of the house, Chanel N°5, has a renowned history and is beloved among many. This year it was time for the old love to get a transformation, not only in the shape of the bottle but with a more vibrant and energetic smell.For the first time the house leaves its traditional standing bottles and makes something that feels as good on your skin as in your hand.The limited edition DROP N°5 L’EAU evokes a sense of youthful eagerness in a distinct form. Imagine a sunny morning in a blooming garden, where the air is crisp and filled with the scent of freshly peeled citrus. The top notes of lemon, tangerine, and orange are like the first rays of sunlight, awakening your senses with their bright and lively aroma. As the day unfolds, the garden comes alive with the fragrance of flowers—roses in full bloom, delicate jasmine wafting through the air, and the exotic hint of ylang-ylang adding an unexpected twist. This floral symphony is modern and lively, capturing the essence of a youthful spirit ready to embrace every day with a joyful sense. As the day transitions into a serene afternoon, the base notes of vetiver and cedar wood emerge, grounding the fragrance with their earthy richness. The sweet musk adds a touch of warmth, like the gentle embrace of a loved one. Together, these notes create a sophisticated and lingering scent that stays with you, evoking a sense of confidence and fresh elegance.

Rosendal Garden Party text Fashion Tales Having only existed for two years, Rosendal Garden Party has become the summertime event not to be missed. Nestled in the verdant park surroundings of stunning Djurgården, an exclusive lineup of artists such M.I.A., Massive Attack, Grace Jones and many more takes the stage while stimulating art is on display and fine dining and beverages are served to the public. Everything at the Rosendal Garden Party is meticulously chosen, and the day’s entertainers give each day its own distinct personality. photography Biggy image courtsy of FKP Scorpio

Hugo Garage in Miami – Formula 1TM crypto.com Miami Grand Prix 2024 Text Jahwanna Berglund In celebration of the FORMULA 1TM CRYPTO.COM MIAMI GRAND PRIX 2024 weekend, HUGO drove its energy into the city by unveiling a new event series, HUGO GARAGE. On May 3 and 4, 2024, HUGO GARAGE Miami opened its doors as a multi-layered creative space modeled on the mechanics’ workshops known and loved by F1TM fans. The concept tapped perfectly into HUGO’s connection to the world of racing as Official Apparel and Eyewear Partner of the Visa Cash App RB Formula 1TM Team. It also marked a bold move by HUGO to showcase its disruptive spirit and redefine the boundaries of motorsport by offering an immersive experience grounded in culture – championing individuality and self-exploration both on and off the grid. Based in Miami’s artistic hub of Wynwood, HUGO GARAGE served as a playground for subversive self-expression within the worlds of fashion, motorsport, music, and street culture. Innovators and makers came together to create, customize, and inspire. Along with Visa Cash App RB Formula 1TM Team drivers Daniel Ricciardo and Yuki Tsunoda, around 1,000 guests visited the HUGO GARAGE throughout the weekend, including Swae Lee, Vinnie Hacker, YG Marley, Prince Nasir Dean, Charly Jordan, Tarayummy, Gabbriette Bechtel, Larray Merritt and Jean Carlo. Kicking off the weekend by showcasing the best in underground music culture, HUGO partnered with Boiler Room, an independent music platform and cultural curator known for supporting emerging artists and bridging the gap between local dancefloors and the wider world. With the HUGO x Boiler Room party on Friday, May 3, both collaborators celebrated the rebellious side of racing through music and fashion. Live music from Miami-based artists Ivy Queen and La Goony Chonga – along with DJ talents v1fro, El Gusano, and Sel.6 – generated hype on the ground and increased online engagement from fans worldwide. The recorded sets will also be available on demand at the end of May. Roblox activation and capture the wider Formula 1TM fanbase, HUGO joined forces with Formula Apex Racing, a popular motorsports experience on Roblox, to reveal a one-month limited race challenge on a HUGO-branded track. ”Whether they joined us at HUGO GARAGE live in Miami or virtually, our 360° activation approach gave our community insider-access to a rich, memorable experience that brought together the thrilling worlds of motorsport, fashion, music, and gaming where they could immerse themselves in exciting performances, special product launches, a new Roblox rollout alongside endless shareable moments. We tapped into F1TM fandom from a uniquely HUGO point of view and showcased the weekend’s events across our brand channels, to connect with our current HUGO audience and to expand our fanbase whilst capturing the attention of racing fans around the world,” said Nadia Kokni, SVP of Global Marketing and Brand Communications at HUGO BOSS in a pressrelease. After kicking off race weekend at HUGO GARAGE, a selection of VIPs and influencers attended the race as guests of HUGO. The HUGO x RB collection is available at selected HUGO stores worldwide and onhugoboss.com. Prices vary from €59,95 for t-shirts to €139,95 for trousers. Read more of the night when HUGO took over the vibrant beach city Miami here!