Author name: Odalisque

ulax x Nufferton: The Everyday Pyjamas text Elsa Chagot ulax studios and Nufferton launch a limited-edition pyjamas designed to work in any setting – from home to work to dinner. Inspired by Ben Kingsley’s iconic look in Sexy Beast, the set features a timeless boxy short-sleeved white shirt and black trousers, crafted in organic cotton. Only 60 sets are available, released exclusively from September 9 at se.nufferton.com/ulax.

Swedish Stockings presents The Moving Pop-Up text Elsa Chagot This fall, Swedish Stockings launches The Moving Pop-Up at Nordiska Kompaniet, Stockholm; a vending machine crafted from nearly 500 pairs of recycled tights. Blending innovation and sustainability, the initiative reimagines how consumers shop tights by offering instant access to the brand’s latest collections and bestsellers. After its Stockholm debut on September 20, the pop-up will tour key locations across Scandinavia, showcasing a bold step toward the future of sustainable retail.

OBAYATY opens at NK Stockholm text Elsa Chagot Swedish beauty brand OBAYATY launches an exclusive signature pop-up at Nordiska Kompaniet, Stockholm, open until the end of 2026. The space invites visitors into OBAYATY’s universe, a world where skincare meets cosmetics, designed for men seeking both function and self-expression. With a collection defined by refined simplicity, innovative formulas, and sustainable design, the pop-up marks an important milestone for the brand’s presence in its home market.

EOE Eyewear – Novel Frames text Ulrika Lindqvist Swedish eyewear brand EOE introduces Novel Frames, a collection where design meets literature. Inspired by the landscapes of northern Sweden, select frames are engraved with excerpts from six celebrated northern authors, blending storytelling with timeless design. With natural tones and sculptural details, the line bridges elegance and creativity, inviting wearers to quite literally see the world through words. Available from October 1st, 2025, at selected retailers and eoe-eyewear.com. Photography by Astra Olander Vanheesbeke

Skultuna Hoop Earrings text Ulrika Lindqvist Skultuna Hoop Earrings strike the perfect balance between timeless elegance and modern simplicity. With their sleek design and refined finish, they transition effortlessly from day to night. Wear them solo for a subtle statement or layer with other pieces for a more personal touch. Read more at www.skultuna.com

ALLTET – A Sanctuary for Wellbeing in the Heart of Stockholm text Jahwanna Berglund Wellbeing has often been labeled a trend, but in reality, it is a necessity – something we should all prioritize in our daily lives. At a time when life moves at a relentless pace, ALLTET is opening on Sveavägen in Stockholm, reminding us of the importance of slowing down, breathing, and caring for both body and soul.
 Founded by fragrance expert and therapist Reine Walfridsson, ALLTET is envisioned as a holistic sanctuary where boutique, studio, and spa intertwine. Here, the sense of smell takes center stage, not as a superficial luxury, but as a tool for recovery, creativity, and presence.
 Visitors are invited into a world of aromatherapy, clean beauty, and ceremonial cacao, alongside workshops, meditations, and therapeutic treatments. The interior, designed through color psychology and enriched with botanical details, enhances a sense of balance and calm.
 ALLTET is more than a destination – it’s an invitation to choose yourself, every single day.

EOE Eyewear unveils ‘Novel Frames’ – where design meets literature text Natalia Muntean EOE Eyewear is launching a new collection, Novel Frames, on September 1, 2025. Known for its sustainable approach and roots in the landscapes of northern Sweden, the brand adds a literary dimension to its latest release. The collection features select frames engraved with text excerpts from six renowned northern authors, merging storytelling with design. Divided into two lines, the collection includes a base range of timeless, understated silhouettes, alongside a limited special edition with sculpted words and inlays. Inspired by earthy palettes and natural forms, the frames aim to let wearers “see the world through the lens of literature.” The campaign was created by director and photographer Pelle Lannefors, who captured the cinematic spirit of the north. Analog portraits by Astra Olander Vanheesbeke and styling by Anna Sundelin ground the imagery in the rugged elegance of Swedish Lapland. Novel Frames will be available at selected retailers and online at www.eoe-eyewear.com starting September 1, 2025.

Baum und Etonic: A Fusion of Sport and Style text Ulrika Lindqvist Following their successful 2024 collaboration, the heritage sportswear brand Etonic and danish fashion house Baum und Pferdgarten reunite for a new capsule collection: Baum und Etonic. Founded in Massachusetts in 1876, Etonic brings its legacy as the world’s first sports brand into the partnership, which this season introduces four sneaker variations. Combining retro athletic influences with a modern, feminine edge, the collection highlights three silhouettes in fresh colorways: the Kendari and Dropshot—revived from the previous collaboration, alongside the brand-new Evolution model. Designed to complement Baum und Pferdgarten’s AW25 collection, the sneakers balance functionality with elegance, adding a playful and sporty contrast to skirts and dresses. The palette draws directly from the season’s key tones: Baum’s signature blue, deep Italian plum, vibrant green and red accents, softened by off-white and grey neutrals. As a final detail, the sneakers, boxes, and dustbags are adorned with Baum’s iconic leopard print. The Baum und Etonic collection launches in four versions: Kendari in Wedgewood, Dropshot in Haute, and Evolution in both Wedgewood and Haute, blending sport and sophistication in equal measure. Read more at www.baumundpferdgarten.com Photo courtesy of Baum und Pferdgarten

Marimekko and Laila Gohar Launch a Playful Capsule Collection text Natalia Muntean Finnish design house Marimekko has teamed up with New York-based artist Laila Gohar to launch a whimsical capsule collection inspired by the bedroom. The global launch is set for September 2025, with an exclusive early preview at the iconic Le Bon Marché in Paris starting August 30th. The collection playfully blurs the line between private comfort and public style, brought to life by Gohar’s maxim, “if it’s ironed, you can wear it out.” It features a curated series of items adorned with bold, contrasting archive stripes designed by famed Marimekko artist Maija Isola. The highlight is a range of crisp cotton pyjama sets designed for both lounging at home and making a statement out in the world. To celebrate the launch, Marimekko will open an immersive pop-up installation at Le Bon Marché, recreating the grand-scale bed made of 18 units that debuted at Milan Design Week. Coinciding with Paris Design Week, the pop-up will be part of the store’s Rock’n’Drôle event on September 4th, featuring Finnish liquorice and a limited-edition tote bag for guests. Beyond sleepwear, the collection features sleeping masks, bedding, ceramics and other home products, all featuring stripes in a palette of sky blue, citrus yellow, plum and berry red.