A New Chapter in Cartier’s LOVE Story

Continuing its exploration of love without limits, Cartier introduces new interpretations of its iconic LOVE Unlimited collection. Expanding on the original design, the latest additions include a fluid all gold necklace and refined bracelets and rings featuring diamonds in place of the collection’s signature screws.

Designed to drape around the neck like a golden ribbon, the new necklace combines gadrooned links with the distinctive LOVE screws and is available in rose, yellow and rhodium plated white gold. The bracelets bring a different expression to the collection, with 0.80 carat round diamonds set in specially developed screw shaped white gold settings, designed to enhance their brilliance. Behind the elegant silhouettes lies considerable craftsmanship. Each LOVE Unlimited bracelet and necklace comprises 200 miniature components, assembled with precision and polished entirely by hand. The diamond set versions add another layer of complexity, with each stone selected according to Cartier’s exacting standards. Thanks to an invisible patented clasp, the diamond bracelets can also be connected to one another or combined with the original all gold design, inviting endless possibilities for personal styling.

First introduced in New York in 1969 by designer Aldo Cipullo, the original LOVE bracelet challenged traditional ideas of romantic jewellery with its radical vision of commitment and freedom. LOVE Unlimited carries that spirit forward, celebrating connection in all its forms. The new collection is accompanied by a campaign photographed in Paris, where a couple share intimate moments along the Seine, while a separate photographic series featuring actor Jacob Elordi is captured by his sister, Isabelle Elordi, offering a more personal interpretation of the collection’s themes of intimacy and freedom.