Gucci collaborates with Mariah Carey on a new Holiday Gift Campaign

Gucci has launched its latest holiday campaign featuring Mariah Carey, blending festive cheer with the brand’s signature bold and playful style. Celebrating her status as a cultural icon and her place as a staple of the holiday season, the partnership captures the joyous anticipation of one of the year’s most awaited moments.

Directed by Harmony Korine, the movie takes place inside a hotel filled with anticipation, where elaborate decorations and preparations imbued with the Gucci character set the scene. As the familiar opening notes of ‘All I Want for Christmas Is You’ begin to play, Mariah Carey joins the celebrations, marking the start of the holiday season with a touch of magic. Throughout the video, Mariah Carey wears pieces from the new Butterfly special collection, inspired by the iridescence of butterflies, the singer’s signature motif and the inspiration behind her 1997 album of the same name.

Accompanying the campaign video, a separate series of images presents the House’s curated gift selection, ranging from handbags and footwear to accessories, all bearing the House’s distinctive designs and signatures. From shimmering editions of the Starlet, Gucci duffle, and GG Marmont bags to the Paparazzo in soft suede, the range offers distinctive pieces for gifting and festive dressing. It also includes GG Monogram boots, Horsebit loafers, Ace sneakers, and Vittoria pumps, alongside winter essentials such as hats and scarves. Together, the selection offers inspiration for celebrations, winter escapes, and the many moments shared during the holidays.