Bleu De Chanel - New Film Campaign X Jacob Elordi
CHANEL is pleased to announce the appointment of Jacob Elordi as the new ambassador for BLEU DE CHANEL.
More than simply the new face of the fragrance, Jacob Elordi has emerged as one of the most captivating actors of his generation, distinguished by a body of work defined by depth, versatility, and undeniable screen presence.
Elordi first gained international recognition for his portrayal of Nate Jacobs in Euphoria, a complex and unsettling performance that established him as a rising talent. He went on to star in Saltburn (2023), directed by Emerald Fennell, before taking on the role of Elvis Presley in Sofia Coppola’s Priscilla.
Since then, he has continued to pursue transformative and ambitious projects. He starred in the acclaimed limited series The Narrow Road to the Deep North, directed by Justin Kurzel, and delivered a remarkable performance as the Creature in Guillermo del Toro’s Frankenstein, earning an Academy Award nomination for Best Supporting Actor. He also appears as Heathcliff opposite Margot Robbie in Emerald Fennell’s adaptation of Emily Brontë’s Wuthering Heights. The pair previously shared the screen in See You at 5 (2024), Luca Guadagnino’s romantic short film created for the global campaign of the iconic N°5 fragrance.
Today, Jacob Elordi becomes the face of BLEU DE CHANEL. His appointment reflects a contemporary vision of masculinity—instinctive, confident, and authentic—defined by individuality rather than convention.
“I had been following Jacob Elordi’s career for several years, beginning with Euphoria. I first met him on the set of See You at 5, the film created for the N°5 campaign in which he stars alongside Margot Robbie, and it was immediately clear that he embodied the spirit of BLEU DE CHANEL. He expresses freedom, mystery, magnetism, and a masculinity that combines modernity with timeless elegance.” — Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty, CHANEL
“BLEU DE CHANEL has a long and meaningful connection to cinema. The filmmakers and actors who have collaborated with the House before me are artists I deeply admire and respect. To become part of this story is a true honor.” — Jacob Elordi, Ambassador for BLEU DE CHANEL
The new BLEU DE CHANEL L’EXCLUSIF campaign starring Jacob Elordi will be unveiled in May 2026.
