Barbour x FARM Rio: A Dialogue Between Countryside and Carnival
Image courtesy of Barbour and FARM Rio
Where British heritage meets Brazilian exuberance, a new collaboration finds its rhythm. For Autumn/Winter 2025, Barbour joins forces with FARM Rio, fusing waxed-cotton practicality with sun-soaked vibrancy in a collection that feels both unexpected and effortless.
Shot amidst the pastoral serenity of the Cotswolds with British model Imogen Waterhouse, the campaign reimagines Barbour’s classic outerwear through a lens of tropical surrealism. FARM Rio’s signature flora and fauna prints breathe new life into heritage silhouettes, creating pieces that blur the lines between function and fantasy.
Three exclusive prints drawing on the lush biodiversity of Brazil and the timeless tartans of Barbour’s Scottish lineage anchor a collection that spans clothing, footwear, and accessories. Each design carries an echo of both worlds: the enduring craftsmanship of South Shields and the playful romance of Rio de Janeiro.
For over 130 years, Barbour has embodied the spirit of the British countryside. Now, infused with FARM Rio’s joyous color palette and unrestrained femininity, that tradition is rewritten: wilder, freer, and utterly alive. Read more at Barbours and FARM Rio’s websites.
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