A Clash of Cultures: HUGO x RB by Slawn Melds Tailoring with Artistic Rebellion
Written by Jahwanna BerglundThere’s something electric about fashion when it dares to defy its own codes, when tailoring gets tangled up with graffiti, when tradition collides with youthful urgency. That’s exactly what’s happening in the newly unveiled collaboration between HUGO and rising London-based designer Redesigning Britain (RB), led by Idris Balogun, featuring the artistic voice of Nigerian-British creative Slawn.
For Fall/Winter 2025, HUGO once again leans into its bold, rebellious DNA, this time inviting RB’s modern tailoring language into the mix. The result is a collection that feels both raw and refined, where street energy meets craftsmanship head-on. But it’s Slawn’s unmistakable hand that adds a twist of unruly charm. Known for his fast-paced, emotional brushstrokes and explosive palette, Slawn quite literally paints over convention.
Each garment becomes a canvas. Think tailored jackets interrupted by hand-drawn typography, graphic-lined outerwear, and classic silhouettes shaken up by Slawn’s signature expressive style. It’s not just a meeting of aesthetics, it’s a conversation between generations, backgrounds, and creative disciplines. Slawn’s contribution doesn’t feel like a guest appearance, it feels like a takeover.
As editors who often navigate the worlds of fashion, art, and cultural commentary, we’re drawn to collaborations that feel alive. This one doesn’t whisper, it yells.
And it does so with intention.
For HUGO, this collaboration reinforces its commitment to the unapologetic and unexpected. For RB, it’s a canvas to push its already distinct point of view further and for Slawn, it's a moment of beautiful chaos, captured in stitch, spray, and spirit.
Expect limited pieces, collector energy, and a fierce reminder that tailoring can have teeth.
www.hugo.com