Havaianas – Odalisque

Havaianas x The Devil Wears Prada 2

jeffe lingier / April 29, 2026

Havaianas x “The Devil Wears Prada 2”: a new fashion statement image courtesy: havaianas Havaianas Enters a New Fashion Era with The Devil Wears Prada 2 Havaianas is stepping into a new fashion chapter with the launch of its Puffed Family, created in collaboration with 20th Century Studios’ The Devil Wears Prada 2. More than a simple footwear release, the collaboration positions the Brazilian flip-flop brand within a wider fashion and pop culture moment. The new collection reimagines Havaianas’ iconic silhouettes through bold volumes, elevated materials and a more fashion-forward design language. The Puffed Family includes four styles: Puffed Up, Maxi Puffed, Over Puffed and Luna Puffed. Each design plays with new proportions, from padded straps to inflated edges and reworked soles, giving the classic flip-flop a more expressive and styled identity. Built around the phrase “if it’s not heels, it’s Havaianas,” the launch reflects a shift in fashion where comfort, attitude and individuality are becoming just as relevant as traditional dress codes. With a global campaign spanning cities such as Rio de Janeiro, São Paulo, Paris, London, Madrid, Milan and New York City, Havaianas is clearly moving beyond the beach and into a broader fashion conversation.

Havaianas Returns to Its Roots

Havaianas Returns to Its Roots In a moment when fashion increasingly looks back to its origins, Havaianas finds its essence in TRADI, the original flip-flop that defined the brand back in 1962. But this is more than a flip-flop; it’s a journey into the poetry of everyday life in Brazil, now reimagined for a global audience. The instantly recognizable silhouette reflects a subtle meeting of two worlds: Brazil’s vibrant culture and the minimalist soul of Nordic design. From the textured sole to the simple straps, every detail is a quiet celebration of function, clarity, and timelessness. There is no excess here, only pure form and comfort. Born from sun, sand, and urban life in Brazil, it now steps into a new context – a global conversation where Latin American expression meets Scandinavian minimalism. It’s a dialogue between warmth and simplicity, between expressive culture and refined aesthetics. The most enduring design ideas are often the simplest. Here, history and the present coexist, tradition and reinvention intertwined, all within a single pair of flip-flops.