Havaianas x “The Devil Wears Prada 2”: a new fashion statement
image courtesy: havaianas
Havaianas Enters a New Fashion Era with The Devil Wears Prada 2
Havaianas is stepping into a new fashion chapter with the launch of its Puffed Family, created in collaboration with 20th Century Studios’ The Devil Wears Prada 2. More than a simple footwear release, the collaboration positions the Brazilian flip-flop brand within a wider fashion and pop culture moment.
The new collection reimagines Havaianas’ iconic silhouettes through bold volumes, elevated materials and a more fashion-forward design language. The Puffed Family includes four styles: Puffed Up, Maxi Puffed, Over Puffed and Luna Puffed. Each design plays with new proportions, from padded straps to inflated edges and reworked soles, giving the classic flip-flop a more expressive and styled identity.
Built around the phrase “if it’s not heels, it’s Havaianas,” the launch reflects a shift in fashion where comfort, attitude and individuality are becoming just as relevant as traditional dress codes. With a global campaign spanning cities such as Rio de Janeiro, São Paulo, Paris, London, Madrid, Milan and New York City, Havaianas is clearly moving beyond the beach and into a broader fashion conversation.
