Beauty Articles

H&M Beauty Unveils Second Makeup Stories Campaign with Global Makeup Artist Raoúl Alejandre H&M Beauty is on a mission to redefine their cosmetics collection with the launch of their second campaign, Makeup Stories, curated by the esteemed Global Makeup Artist Raoúl Alejandre. The campaign is a celebration of lip-focused beauty, featuring an expanded array of makeup tools and high-quality products, all aligned with the refreshed brand identity of H&M Beauty. Raoúl Alejandre, whose artistic vision shapes the campaign, draws inspiration from the eclectic and diverse beauty looks that defined the 80s. He brings a modern twist to his favorite classic styles, ensuring that H&M’s beauty offerings resonate with both nostalgia and contemporary aesthetics. The new product line-up includes an impressive selection of lipsticks available in both satin and matte finishes, catering to a variety of personal preferences and styles. The Satin Icon lipstick boasts a range of 36 shades, delivering a soft satin finish with intense pigmentation. For those who prefer a shine-free look, the Matte Lippie offers a luminous matte finish across 18 different shades. A noteworthy aspect of these lipsticks is their vegan formulation, incorporating Hyaluronic Acid for added lip care benefits. In a bid to provide a full lip color experience, the campaign also introduces the ‘Mad for Matte’ liquid lipstick and the ‘Mark My Lips’ lip liner. These additions aim to complement the existing lipstick range and provide customers with the tools to achieve a perfectly defined pout. Raoúl Alejandre expresses his enthusiasm for the quality and affordability of the new beauty range, “I love the high-quality pigmentation and rich formulas of this range, and that it is totally affordable and available to everyone.” He shares a pro tip for those wanting to experiment with their lip look, “I really love using a variation of three [products] to create a unique lip colour. When trying to create an ombre lip, lip-pencils are a staple.” With this second drop, H&M Beauty not only commits to a higher standard of product formulation and packaging but also democratizes beauty by making these premium-quality, innovative products accessible to a broad audience. As Raoúl Alejandre continues to redefine beauty standards through his creative collaboration with H&M, customers can look forward to exploring their individuality with the new Makeup Stories range. Written by Elva AhlbinBeauty Editor

X-lash’s new Caring Eyes Waterproof Makeup Remover Discover the ultimate makeup remover that’s gentle enough for even the most sensitive skin: X-lash’s new Caring Eyes Waterproof Makeup Remover Caring Eyes Waterproof Makeup Remover gently removes waterproof makeup with a nourishing combination of apricot oil, Centella Asiatica, and Vitamin E. This bi-phase remover moisturizes and soothes the eye area during cleansing. No more struggling to get that stubborn mascara off. Ingredients: Apricot Oil – Softens and nourishes the eye areaCentella Asiatica – Soothes and fights inflammationVitamin E – Moisturizes and locks in moisture Features:Dermatologist and ophthalmologist testedVegan and animal friendlyCan be used with lashlift and eyelash extensionsFragrance freeSuitable for all skin types Usage: 1. Shake the bottle well before use.2. Pour the product onto a cotton pad and gently remove makeup from the eyes and face. https://xlash.com

H&M Beauty Expands with Flagship Stores in Stockholm On September 12, 2024, H&M Beauty celebrated the grand opening of its first flagship store in Westfield Mall of Scandinavia, located adjacent to the existing H&M store with a separate entrance. Later this autumn, another flagship store will open at Drottninggatan 56 in central Stockholm, marking a pivotal moment in H&M Beauty’s journey to becoming the most fashionable beauty destination in the world. These new stores offer a seamless shopping experience by combining H&M’s fashion with an extensive beauty range. The flagship stores feature over 80 global and Scandinavian beauty brands, alongside H&M Beauty’s updated in-house makeup line and newly launched fragrance collection. The Westfield store covers 220 square meters, while the Drottninggatan store will span 620 square meters. In conjunction with the openings, H&M Beauty is expanding its product offerings by introducing over 20 new brands in makeup, skincare, and haircare. Some of the standout additions include MAC Cosmetics, e.l.f beauty, KYLIE Cosmetics, Anastasia Beverly Hills, and K-beauty favorites. Exclusive to H&M Beauty at Westfield, e.l.f beauty products are available in-store only from September 12 to 25, 2024. As part of the launch festivities, the first 600 customers at both stores will receive a special gift. H&M Beauty is not just creating stores but also building a beauty universe that seamlessly integrates fashion and beauty, both in-store and online.

DUO: A Fragrance Born from Friendship text Natalia Muntean photography Sandra Myhrberg fashion Jahwanna Berglund “Luck favours the bold. Change favours the curious,” begins the campaign video announcing the launch of Duo, the newest fragrance signed by Omar Rudberg and Edvin Ryding.  Following the conclusion of three successful seasons of the Netflix hit series Young Royals, actors Omar Rudberg and Edvin Ryding have delighted their fan base with a surprising new collaboration. Under the OMR Beauty umbrella, the duo has introduced their fragrance, accompanied by a campaign that underscores themes of community, inclusiveness, vulnerability, and friendship. Omar and Edvin wished to capture the essence of summer: warm, citrusy, and subtly sexy. Duo achieves this by blending top notes of lemon, bergamot, and juniper berries for a refreshing and empowering start, followed by aromatic herbs in the heart, ending in a grounding base of cedarwood, dry amber, and musk. In our interview, we delve into their reflections on the conclusion of Young Royals, the inspiration behind Duo, and their future endeavours. Natalia Muntean: I know this year was a big one for you because you wrapped up Young Royals. How does it feel to have that chapter behind you?Edvin Ryding: It feels bittersweet but everything has its own time. The most beautiful thing about Young Royals is the people you’ve met and worked with, and that’s not going anywhere. Now, Omar and I have worked together on Duo, so it’s great we stay in each other’s lives.Omar Rudberg: It’s fun to do other things outside of Young Royals. Edvin gets to shoot movies and be the actor he is, I get to do music. That’s what’s fun about our jobs – we get to do new projects. NM: What was the most challenging scene for you to film during Young Royals?OR: Emotionally, one of the last scenes of season three. We knew we were close to wrapping up.ER: That’s true. We shot these scenes on the last day of filming, and it was just tears all over. Nobody could hold it together. NM: And on the flip side, what has been the most rewarding part of working on this show?ER: I think there are many aspects because it’s been so many years. I was 17 when I started and grew up on that show. I learned so much, both professionally and personally, about who I am. And the interaction with people who have a special relationship with the show is one of the most magical things I’ll ever experience.OR: It was rewarding getting to know people who are now in my life, learning and experiencing things with them, and making new friends forever. NM: You said that you learnt a lot. Was there anything that you realised about yourselves or maybe learned during this filming of Young Royals that surprised you?ER: Well, a lot of things. It is a time for both me and Omar, even though he’s five years older than me, we’re both growing up during this time. It’s a period where we’re learning a lot by default. I feel I’ve grown a lot as an actor. In my work, there’s a clear before and after Young Royals, in terms of what I know I’m capable of and the confidence I have when working. That’s thanks to my fellow actors and directors who brought that out of me. It’s a luxury.OR: This was my first acting experience, so it taught me a lot. I really learned how to take in directions, hear them out, and work in that space. It was the first time I ever shot a movie or series like that, so I learned a lot. NM: What aspects of Simon’s and Wille’s characters resonate with you? Or are there any similarities between you and your characters?ER: At this point, it’s sort of an alter ego because there are multiple characteristics I resonate with in Wille, like his reactions to triggers and feelings of entrapment. I can feel entrapped in certain ways, like with social media conversations. Some people on social media don’t know how to behave, and you feel powerless. It’s easy to get overwhelmed, but it’s also easy to get out of it when reminded of the love and support. The good thing about doing these three seasons is we can tell a full portrait of these characters as our writer envisioned. So, they’re very human, which makes it much easier to resonate with and relate to.OR: I haven’t thought about this in a long time! Thinking back, maybe it’s that Simon really knows what he wants and stands his ground, and that’s similar to me. “It’s like envisioning a sunrise when you have that freshness in the air, but also the warmth of the sun coming up and the day starting.” “The roots and base of this fragrance started with our friendship.” NM: You mentioned fan interactions, and then that they give you this kind of adrenaline shot. But did it also feel overwhelming when you started to realise that there’s so much attention and buzz around the show and around you too?ER: Yeah, of course. I think anyone would feel overwhelmed in that situation. We’ve been able to find our balance over the years. When you zoom out, it’s easier to see it for what it is and see the good in people’s hearts. You’re able to find a balance, but of course, it was overwhelming. NM: What inspired the creation of Duo? How did you decide to come up with a perfume together?OR: The roots and base of this fragrance started with our friendship.ER: We quickly found that to be a core value. We started to build from that and what we wanted the campaign and fragrance to represent. Once we had that, it was easier to find the scent. What are confidence, friendship, and curiosity? What does that smell like? We had sessions where we tried different combinations of notes until after two to three months we found the right

Skin Generics The korean 12 step skincare routine is trending all over the world, but we can all agree that it’s very time consuming and takes a lot of storage. Skin generics came up with the brilliant idea to downsize it to only needing 3 products in your bathroom cabinet but still get all of the skincare benefits as a 12 step routine. What inspired the creation of Skin Generics, and what specific skincare concerns or gaps in the market were you aiming to address with your products? SKG was created to offer the consumer a very high ingredient based, high performing skin care range that is cosmeceutical but at an affordable price. We don’t believe the consumer should have to pay huge levels of money for amazing results driven skin care. We wanted to keep things simple and give the consumer only what they needed without having to buy so many products. This is the Korean inspiration of offering a number of steps in one product. We also wanted to make sure we cover all skin needs with cleansing, brightening, anti-age & Moisturising. Can you describe the core philosophy or mission behind Skin Generics and how it reflects in the formulations and ingredients you choose for your skincare line? We are a high percentage cosmeceutical brand offering the highest % of ingredients. Our formulations are the foundation of the products which are Korean inspired which in turn leads to offering a very unique texture to all our serums and creams. The texture is created to ensure the ingredient works and delivers the results. Skincare trends are ever-evolving. How does Skin Generics stay innovative and adapt to meet the changing needs and preferences of consumers? We are leading in the category, not following. We work closely with all our Labs to ensure we are at the forefront of what the consumers need. Be it new ingredients or new textures. This can be seen in many of our recent launches such as SPF50 mixing drops and Gel to Ice Snow Mushroom Moisturiser. Sustainability is a growing concern in the beauty industry. Could you share some of the eco-friendly practices and initiatives that Skin Generics has implemented in its product development and packaging? As a brand we are keen to ensure we factor in sustainability. All our packaging must be recyclable through the materials of Glass & Card. As a business we source all our ingredients from within Spain, we are fully made in Spain and only some of our packaging comes from Italy. We keep it all in Barcelona to make sure we reduce the carbon footprint. Our warehouse has also been awarded ISO 14001:2015 which is the highest standard for Environmental Management Systems. Personalization is becoming increasingly important in skincare. How does Skin Generics offer a personalized approach to skincare, catering to different skin types, ages, and concerns? Are ranges are all catered for all skin needs. We categorize them into the 5 categories so consumers can easily pick their products. Such as deep moisturizing, they can choose a moisturizer from the “Moisturising Range”, but can also add ant-age with a serum from the “Anti-aging” range. Cleansing can be used by all skin types. But again we are making sure it is affordable. Can you provide an overview of the key ingredients and formulations used in your skincare products and explain how they benefit different skin types and concerns? All our products are formulated with an Active Complex, which is a carefully studied mix of different active ingredients, in order to satisfy more than one need at a time with a single product. With our products we do not treat different types of skin, we focus on different needs that the skin may have throughout life, and that change due to multiple external factors such as climate, stress, age,… There are hero ingredients that cannot be missing in most of our products, especially those that provide extra hydration to our skin, because we know that the basis of healthy skin is proper hydration, without which we cannot treat all the others. problems with our skin such as wrinkles, spots, blemishes… So low molecular weight Hyaluronic Acid, which provides hydration by penetrating the deepest layers of our skin and hiding expression lines, Pentavitin, a super moisturizing ingredient, Lipochroman, a very effective antioxidant, are some of our key ingredients. that we use in many of our formulations. Skincare routines can be overwhelming. Could you share some personalized skin care tips or product recommendations for individuals with specific skin concerns, such as acne-prone, sensitive, or mature skin? In every routine there must be some moisturizing product, which as we mentioned is the basis of healthy skin. Then we can go to deal with the specific problem. For oily or acne-prone skin, proper cleansing of the skin is essential, so an oil-based cleanser or a water-based cleanser cannot be missing from your routine. Glycolic acid or salicylic acid are other perfect allies to help combat imperfections and show off skin with a more uniform tone. In an effective anti-aging routine, retinol and peptides cannot be missing, which are invincible to help combat wrinkles, spots and loss of firmness in the skin. Delicate skin needs less aggressive products, but they still don’t have to give up the benefits of the ingredients we mentioned above. They can use retinol if it is encapsulated and anti-wrinkle formulations with wakame and aloe vera, which in addition to helping combat wrinkles, calm the skin and hydrate it. Chamomile is another star ingredient for this type of skin. Can you explain the research and development process behind selecting and formulating the active ingredients in Skin Generics products to ensure they address various skin concerns? At SKG we work with different laboratories in Barcelona, ​​specialized in facial care, which allows us to develop very innovative products and stay ahead of market trends. It is a joint process and a team effort, since the development input usually comes from the head office but then the proposal and mix of

LUSH Launches New Perfume Collection, Including a “Timeless Masterpiece” LUSH is set to unveil a new perfume collection, featuring four core-range fragrances available in all stores and online, as well as five additional scents for online purchase and curated in select stores. The collection will launch online on October 3, with in-store availability starting October 10. Known for storytelling through scent, LUSH perfumes are crafted in-house, inspired by literature, music, and life events. The fragrances are made with ethically sourced essential oils and absolutes from family businesses and local farmers, supporting both customers and the communities behind the ingredients. The collection has been developed by LUSH’s three in-house perfumers: co-founder Mark Constantine, alongside Emma Vincent and Alina Gliwinska, who have contributed some of LUSH’s most beloved scents in a largely male-dominated industry. Emma is known for hits like ‘Super Milk’ and ‘Turmeric Latte,’ while Alina created the popular cross-generational scent ‘Alina.’ www.lush.com

Haus Labs By Lady Gaga Expanding To Europe Sephora and Haus Labs by Lady Gaga are expanding their shared vision of empowering and uplifting through makeup designed for everyone. Following last year’s successful launch at Sephora UK, Haus Labs by Lady Gaga – the “supercharged, clean makeup brand driven by innovation” – will soon be exclusively available at Sephora in Europe starting from March 26th. Haus Labs by Lady Gaga, renowned for its top-selling, viral, and award-winning beauty line, is expanding into twelve European countries. Available in-store and online in France, Italy, Spain, Portugal, Sweden, Denmark, and Germany, with exclusive online availability in Switzerland, Greece, Romania, Poland, and the Czech Republic. Lady Gaga, the brand’s creator, expressed her excitement, saying, “I’m thrilled to bring our new, clean artist makeup to Europe, especially to Sephora, a source of inspiration for years. At Haus Labs, artistry is inclusive, and our products are both high-performance and skin-friendly.” Sylvie Moreau, President of Sephora Europe & Middle East, echoed this sentiment, stating, “We’re excited to introduce Haus Labs by Lady Gaga to our European market. Our customers will love the innovative, inspiring world of Haus Labs and its pioneering formulas.” Haus Labs by Lady Gaga offers over 125 products across 9 categories, catering to all shades and skin tones. Highlights include the Triclone Skin Tech Foundation and Concealer, known for their viral success and skin-loving ingredients like fermented Arnica, providing superior protection against environmental stress.

Creative Headz launches its own product range Pump up the volume! Creative Headz salon chain is launching a product line for both men and women, developed by expert hairdressers. The initial release includes essentials like texture spray and dry shampoo, with more to come soon! Everyone wants to be their best self, their most stylish ever! With nearly 20 years in the industry, Creative Headz is cranking up the volume, refreshing tired hairstyles and keeping them in place! Their unisex products are meticulously crafted by experienced hairdressers who live and breathe hair. The aim is to give customers the right conditions to succeed with salon-worthy styling – at home. Based in Stockholm, Creative Headz is one of Sweden’s largest salon chains and the only one owned and operated by women. Behind the ten salons are sisters Nathalie Akgün, founder and creative director, and Joceline Akgün, CEO. The dream of their own product line has long been in the works, but gained traction when the hairdressing industry was hit hard by the pandemic. From the outset, it has been important for the sisters to create a creative environment where everyone feels welcome and comfortable. That spirit also permeates the products, which are high quality, easy to use, made in Sweden, and priced affordably at £22 each. “We want more people to afford really good hair products. In a few years, we hope that hair styling will have the same status as skincare,” says Joceline Akgün. Image courtesy of Carl Thorborg and Creative Headz “We want more people to afford really good hair products. In a few years, we hope that hair styling will have the same status as skincare,” says Joceline Akgün. The first product release is available at Creative Headz salons now, and soon will be in the company’s new online store. More future styling favorites will be launched in 2024. The new webshop will be available from the beginning of march.

CHANEL BEAUTY BACKSTAGES FALL-WINTER 2024/25 HAUTE COUTURE MAKE-UP STEP BY STEP COMPLEXIONApply LES BEIGES WATER-FRESH COMPLEXION TOUCH with the 2-IN-1 FOUNDATION BRUSH FLUID AND POWDER N°101. Correct the imperfections of the face using LE CORRECTEUR DE CHANEL with the RETRACTABLE DUAL-TIP CONCEALER BRUSH N°105 where needed. According to your skin tone, apply EXCLUSIVE CREATION DIAMOND DUST GOLD AND PEACH or LIGHT AND BERRY on your cheeks. According to your skin tone, add BAUME ESSENTIEL MOONLIGHT KISS or BAUME ESSENTIEL SOLAR GLOW on the apples of the cheeks using the PRECISION POWDER BRUSH N° 111. EYEBROWSBrush the brows with DUAL-ENDED BROW BRUSH N°207.  Fill in with the STYLO SOURCILS HAUTE PRECISION. Apply le GEL SOURCILS in TRANSPARENT to add depth to hairs for a strong result. EYESAccording to your skin tone, apply STYLO OMBRE & CONTOUR 42 CELESTIAL PINK or 52 ATTAYA directly on the mobile eyelid. Blend it with RETRACTABLE DUAL-ENDED EYESHADOW BRUSH N°200 all over the mobile eyelid. LIPSApply a light touch of 31 LE ROUGE in ROUGE LION or ROUGE INTIMISTE (further the look) in the middle of your lips and smudge it all over the lips. NAILSPrepare with a coat of LA BASE CAMÉLIA. Set up with LE VERNIS DE CHANEL 111 BALLERINA, fix and add shine with LE GEL COAT.

Prada Paradoxe Eau de Parfum text Susan Sthjernberger Prada’s newest perfume is this beautiful flowery scent that comes in 30, 50, and 90ml. This feminine floral fragrance represents the paradoxical nature of women, that we are ever changing yet true to ourselves. They use the first extract of Neroli buds for PRADA to capture the freshness. Also, AmbrofixTM, a bioconverted amber awakens a new sensuality and SerenolideTM, a new revolutionary musk molecule brings forth a new intensity.  The entire PRADA Paradoxe is refillable. It’s also nice to know that they are using less glass for the bottle and the paper packaging is sustainably certified.I love that the bottle looks like the signature Prada logo. This has become one of my new favorite scents.