Author name: Jahwanna Berglund

Opiates

Chanel Reintroduces Coco Crush in a Cinematic New Campaign

Chanel Reintroduces Coco Crush in a Cinematic New Campaign Chanel unveils the return of Coco Crush with a new 2026 campaign, Hide and Seek, celebrating the maison’s iconic fine jewelry collection through a cinematic narrative of chance encounters and rediscovery. Set within the legendary Chateau Marmont in Los Angeles, the film reimagines the hotel as a playful yet intimate stage for Coco Crush, where movement, emotion, and design intersect. Directed by Gordon Von Steiner, the campaign explores the tension between pursuit and escape, capturing the quiet thrill of discovery that defines the collection’s enduring allure. Starring Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye. At the heart of the campaign is the appointment of American artist and singer-songwriter Gracie Abrams as Chanel’s newest house ambassador. Appearing alongside longtime Chanel ambassador Jennie, Abrams brings a sense of emotional intimacy and modern elegance that aligns seamlessly with the spirit of Coco Crush. Her debut marks a continued dialogue between Chanel Fine Jewelry and contemporary cultural voices, reinforcing the collection’s place at the intersection of craftsmanship, emotion, and modern expression. Image Courtesy of Chanel

Fashion Articles

Three Times a Charm: Sézane and Sea New York Return

Three Times a Charm: Sézane and Sea New York Return Sézane is a Parisian atelier with an irrepressible ability to feel both timeless and deeply personal. In my previous article, I wrote that Sézane is not merely a fashion label but a story of heritage, warmth, and the poetic tension between reverie and real life, built around a strong rooted community. Today, that story returns to a familiar chapter, but one that feels newly relevant. Three times a charm, this collaboration brings cities over the sea, a shared sensibility, and two kindred spirits in design: Sézane and Sea New York. A Creative ReunionNearly a decade after opening its first U.S. doors, Sézane returns to one of its most meaningful creative relationships. The Parisian darling has reunited with Sea New York, the brand founded by Monica Paolini and Sean Monahan, for their third collaboration launching in January 2026.This collaboration is everything but just another capsule collection. It is a meeting of worlds, French ease and New York romanticism, old world craft and contemporary feminine spirit, Parisian understatement and New York vibrancy. Nearly ten years after Sézane first planted its flag in New York, this collection feels like both a homecoming and a creative renewal, a testament to how two voices can fuse without diminishing either. Echoes of Craft, Character and Connection What drew these two brands together and keeps drawing them back? In a press release, Sézane founder Morgane Sézalory reflects on the ease and joy of the collaboration. “Working with Monica and Sean again felt both natural and exciting,” she shares. “Together, we wanted to design pieces that truly delight, creations that feel unique to both of us yet belong to neither alone. That is where the magic happens.” Those words resonate deeply. As someone who has watched Sézane evolve from its early handwritten notes in packaging to installations that feel like salons of curiosity and warmth, this quote encapsulates what feels most compelling about the brand: its willingness to build bridges while staying rooted in craft and heart. For Sea New York, the partnership feels equally sincere. Co-founder Monica Paolini describes their shared mission plainly: celebrate craft, texture, and the fine details that make clothing feel personal rather than perfunctory. “We wanted to create something that felt both familiar and new, rooted in our shared appreciation for craft, yet shaped by the distinct energy of our two worlds,” she explains.   Textures of Memory and Modernity The collection itself is a study in nuance and craft. Embroidered cotton blouses nod to forgotten heirlooms, patchwork details feel hand collected rather than mass produced, and crochet and lace seem spun from a Parisian reverie yet grounded in New York grit. Structured jackets and vintage inspired silhouettes feel less like trends and more like inherited treasures, pieces you return to again and again. Seen together, the pieces are emblematic of both brands’ signatures, Sézane’s gentle effortless femininity and Sea’s romantic detail rich sensibility. It is fashion to be worn in generations, remembered, and reshaped through personal experience. The campaign, photographed on the streets of New York, pays homage to Nolita, the neighborhood that first welcomed Sézane to the United States and where its inaugural North American Apartment still lives. In that corner of Manhattan, Parisian charm and downtown verve coexist: café tables spill onto sunlit sidewalks, vintage signs rub shoulders with modern facades, and every corner feels like a story waiting to be told. Launching exclusively on sezane.com and in select Sézane apartments on January 18th.  Image Courtesy of Sézane

Opiates

The Louis Vuitton Monogram turns 130. A living icon, still in motion.

The Louis Vuitton Monogram turns 130. A living icon, still in motion. Louis Vuitton marks 130 years of its iconic Monogram with a year-long celebration that looks both backward and forward. Created in 1896 by Georges Vuitton as a tribute to his father, Louis Vuitton, the Monogram was originally conceived as a signature of craftsmanship and distinction. Over time, it has become something far greater: a global symbol of heritage, culture, and enduring design. Beginning in January 2026, the House opens the anniversary year by spotlighting its most iconic Monogram bags as true heritage pieces. Classics such as the Keepall, Alma, Speedy, Noé, and Neverfull take centre stage, celebrated not just for their recognisable silhouettes, but for their longevity and ability to be passed from one generation to the next. Each bag is framed as an object of transmission, carrying the values of durability and savoir-faire that define Louis Vuitton. Alongside this retrospective moment, the House introduces new special-edition Monogram bag collections, offering fresh interpretations of the canvas while remaining rooted in its original codes. A new Monogram Anniversary Collection draws inspiration from Louis Vuitton’s trunk-making heritage, with three special-edition designs that explore modern forms, unexpected materials, and a dialogue between traditional craftsmanship and contemporary techniques. As the anniversary unfolds throughout the year, Louis Vuitton invites a renewed look at the Monogram not merely as a pattern, but as a living emblem. A design language that continues to evolve, while remaining unmistakably tied to the House’s history and vision for the future. Image Courtesy of Louis Vuitton

Gucci: La Famiglia: Inside the First Chapter of a New Era
Fashion Articles

Gucci: La Famiglia: Inside the First Chapter of a New Era

Gucci: La Famiglia: Inside the First Chapter of a New Era Gucci enters 2026 with a troupe of personalities rather than a single muse. La Famiglia, the House’s newly unveiled campaign, introduces a wardrobe shaped by character, attitude, and inheritance, offering a first glimpse into the world Demna is beginning to define for Gucci. Unapologetically sexy, extravagant, and precise the collection signals a purposeful shift that feels entirely of the moment. Captured through Catherine Opie’s lens, the campaign reads like a contemporary family portrait. Each figure stands as an individual, yet together they form a shared identity bound by aesthetic codes, gestures, and a distinctly Italian sense of presence. This is the new era of Gucci, lived not only worn. La Famiglia brings Gucci’s archive to life through personality, not nostalgia. Incazzata burns bright in a vivid 1960s inspired little red coat. Gallerista moves with quiet authority in black, carrying a re proportioned Bamboo 1947. In menswear, Direttore’s tailoring and Principino’s effortless presence turn dressing into confidence and pleasure. Sprezzatura runs through every gesture. Stepped in leather mules, relaxed silhouettes, clothes are worn, not performed. Sensuality is in the air, unspoken and natural. While Demna’s full vision for Gucci will be revealed in February, La Famiglia functions as a deliberate prologue. A study in archetypes, desire, and continuity, it hints at the new language of Gucci to come. Available in Gucci stores worldwide and on gucci.com from January 8. Image Courtesy of Gucci

Opiates

Chanel Rouge Noir: Réinventé

Chanel Rouge Noir: Réinventé In 2026, Chanel Rouge Noir returns bold, fresh and deep, unveiled as a limited makeup collection. What began as a backstage instinct in the 1990s now unfolds into an exclusive limited collection, developed by the Chanel Makeup Creation Studio in collaboration with Ammy Drammeh of the Cometes Collective. The result is a deeper exploration of a shade that has always lived in contrast, between control and abandon, elegance and edge. This is Rouge Noir in full dimension. Expressive, intense, unapologetic. Each formula carries the tension that made the colour iconic, never decorative, always deliberate. A romance without sweetness. A confidence that does not need to announce itself. For the first time, Rouge Noir steps forward not as a finishing touch, but as the main character, a colour that speaks for itself, then disappears into the night.Rouge Noir, c’est le parfait équilibre. Find out more about the collection here.

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