Unveiling ‘Zig’: inside Poppy’s journey towards herself text Natalia Muntean Poppy, also known as Moriah Rose Pereira, has navigated a career as fascinating and unexpected as the enigmatic content she creates. From launching her YouTube channel in the mid-’10s, to her eccentric debut album ‘Poppy. Computer,’ reflecting her peculiar robot-voiced videos, to the more musically compelling ‘Am I A Girl?’ featuring collaborations with industry luminaries like Grimes and Diplo, her evolution has been a kaleidoscope of innovation. Now, with her fifth studio album ‘Zig,’ released on October 27th, the 28-year-old artist continues her zigzag trajectory. The album, while representing the duality of her spirit, also reveals a more liberated and outspoken Poppy.We sat down for a conversation during which the LA-based artist shared insights into her formative years in Nashville, the evolving musical influences stemming from her family background, and the pivotal moments that shaped her trajectory in the music industry. Who is Poppy?Singer, songwriter, artist, multi media creator. You grew up in Nashville, surrounded by music, with your father as a drummer in a punk band. How did your family’s musical background influence your journey into the music industry?I recall that it was nice to have music around in the house, but my memory is a bit spotty. Their interests didn’t directly influence mine; I was on my own path to discovery. It was convenient to have a recording studio in the house, but I was too young to use it much when I lived with them. I have vague memories of recording as a baby. However, it wasn’t until I started my own journey when I was 15 and moved out that I could truly come into my own, I feel. And then how when did you realise that music was what you wanted to do? Because I know you started with a YouTube channel.I was always into music, but there was a period when videos took precedence or had more prominence than the music. I remained a recording artist during that time. However, things became more real for me when I moved to Los Angeles. Can you walk us through your creative process when writing a song? Do you have a specific approach or routine, and where do you draw inspiration for your lyrics and melodies? It depends on the day, and it depends on the task at hand. A lot of it is in experimenting, I think you find the most unexpected and interesting things when you’re not trying for them sometimes. So I think it’s the artist’s responsibility to always evolve and pose a question to the world. But for me, I keep journals, and try to read and watch as many films as I can, and find things that pique my interest and lean into that. But as far as the process itself, I try to keep people around me. Collaborative partners that are friends first, but also trustworthy individuals and people that push me to be better every day on a personal level, but also a creative level. When you have a strong connection with such people, as I do with those I work with, it encourages greater honesty in your art. So you always work on songs together? Even when you’re drafting lyrics? Or do they come in at different stages?Yes, they come in at a bit of a later stage, the skeleton of the idea usually will start for me, if it’s a riff, or if it’s a lyrical bid, or concept, or something that I just want to explore. And I have gotten better over the years at articulating to them and to people that are better at instruments than I am exactly what I’m looking for. And sometimes you go down a path, that’s not necessarily the right one, but you have to go down it in order to know it’s like, with anything, when you’re trying things out. Sometimes you have to be more in the centre of the storm to know if it’s for you or not. Yes, for sure. You mentioned that films and books inspire you: what were the latest ones that left a mark on you?I watched a film last night that was pretty perverse, controversial, and edgy. It was called “Angst” from 1983, based on a true story, so it was very impactful. I also recently watched another film called “Sick of Myself,” which I enjoyed a lot. That was great. But one of my all-time favourite movies is “Amelie” or “Leon: The Professional.” I see a lot of myself in these characters. Can you expand a bit on that?In “Leon: The Professional,” I love Natalie Portman. I believe she’s one of the greatest actresses ever. I really admire the independence she portrays as a young girl, something I identify with. She seems more self-assured than I was at her age. I appreciate her independence, curiosity, and her connection to her plant. She seems very empowered, which is wonderful. Then there’s “Amelie”; I think it’s the tone, the soundtrack, and how things unfold unexpectedly. The beautiful colour palettes and the film’s elegance really stand out. top & skirt Stellaxingyi gloves Kristina K belt Zana Bayne boots Stylist’s Own I agree. And then when you were working on were there any specific movies, albums books that you drew inspiration from or that you listen to maybe, or rewatched. I would like to understand what your universe was like…It’s been a while since I made it, so it’s hard to remember everything I was into at that time. But I’ve mentioned in a few interviews that I’m a big fan of Marianne Faithfull, not just as an actress but also for her musical project, especially the film “Girl on a Motorcycle” also known as “Naked under Leather”. I’m a really big fan of that film. I find it interesting that it’s sometimes categorised as soft porn, but I personally think it’s a very romantic film. She’s strong, empowered, and inspiring. The song “Motorbike,” which I’d describe as the most vibrant song