Isamaya Ffrench Brings Viral It-Girl Beauty to Zalando’s Insider’s Edit
text Natalia Muntean
Zalando has released the latest Insider’s Edit, this time featuring make-up artist and brand founder Isamaya Ffrench. The Edit focuses on recreating three of her most talked-about celebrity looks; Charli XCX’s smoky eye, Gabriette’s sharp contour, and Julia Fox’s dark lip. All through an exclusive tutorial filmed in a tea room setting.
Alongside the tutorial, Ffrench highlights products available on Zalando, including NARS’s Afterglow Liquid Blush and Lancôme’s Hypnôse palette. The Edit is paired with a curated makeup Board, a new feature to help customers explore themed product selections and experiment with different aesthetics.
By inviting industry experts like Ffrench (and earlier this year, skin specialist Sophie Carbonari), Zalando positions itself as more than a retailer and aims to be part of the wider beauty conversation while offering inspiration and practical guidance.
The new Insider’s Edit is now live on Zalando.
