Lisa Yang Opens Its First Physical Store in Stockholm
Lisa Yang, the Stockholm-based fashion house known for its complete cashmere offer for women, men and the home, has announced its first physical store. The 137 sqm space will open at Birger Jarlsgatan 8 in the second half of 2026, with the retail concept developed by architectural firm Studio Anne Holtrop. Founded in 2014 by Lisa Yang and Samuel Stenberg, the brand has, until now, operated exclusively online, building a loyal following through its approach to cashmere rooted in a dialogue between Scandinavian simplicity and the cashmere traditions of Inner Mongolia.
“We took our time to quietly build a brand grounded in material intelligence and modernity. Translating this sensibility into a physical environment that unites creativity, craftsmanship and connection is a deliberate and exciting step we have waited for,” says Lisa Yang, Founder and Creative Director.
For CEO Samuel Stenberg, the move into physical retail is as much about deepening client relationships as it is about visibility. “Our first physical destination will not only allow us to showcase our brand strengths, but it will also allow us to build deeper relationships with our clients,” he says, noting that Stockholm, where the brand has an established customer base, was the natural starting point.
The store opens at Birger Jarlsgatan 8, Stockholm, in the second half of 2026.
