O&M Brings Professional Haircare to NK Stage Stockholm

From 28 January to 3 February 2026, Australian haircare brand O&M takes over NK Stage Plan 1 in Stockholm, transforming the space into a week-long pop-up where professional salon expertise meets a more personal, accessible beauty experience.

For one week, visitors are invited to explore O&M’s Clean, Kind and Original Professional Haircare philosophy beyond the salon setting. The pop-up focuses on guidance, hands-on discovery and direct connection, with professional hairdressers and O&M experts on site to offer tailored advice and product recommendations based on individual hair needs and desired results.

Adding a practical dimension to the experience, the space will feature a Blow Out Bar, allowing visitors to try the products in action through simple, salon-inspired styling sessions — bringing professional performance into the heart of the city. Throughout the week, daily surprises and giveaways enhance the experience, with the first 20 customers each day receiving a complimentary surprise gift with purchase.

Already established in Sweden exclusively through salons, the NK takeover marks a strategic step for O&M to connect more closely with the Swedish market. By stepping outside the traditional salon environment, the brand aims to create a physical meeting place where its values — conscious formulations, professional performance and craftsmanship — can be experienced first-hand.

The NK activation forms part of O&M’s long-term commitment to strengthening its presence in Sweden, continuing to position the brand as a pioneer within modern, mindful professional haircare.