Imagine a world where authenticity is valued over imitation. A world where we choose the original, where “almost the same” is no longer enough. This is the vision behind P.Y.R – a movement championed by Blå Station.

“My dream is to live in a world where copying is met with the response: 'We don't want that anymore.' In this world, our obvious choice is the original!” — Johan Lindau, CEO & Design Manager, Blå Station

P.Y.R is more than just a product – it is a statement. A reminder that simplicity can be the most powerful force. But it’s also a challenge: How do we protect originality in an era where imitation has become the norm?

In today’s market, the cheapest option often wins. Copies, imitations, and “almost the same” gain traction because of lower prices and faster availability. But what happens when cost is prioritized over quality?

P.Y.R stands against this trend. We believe in valuing products for their creativity, innovation, and sustainability – not just their price tag or color.

Behind every original design lies a story – months or years of dedication, significant investment, and a passion for creating something truly unique. This is what separates an original from a copy. And this is why we must protect it.

“Protecting the original is not just about design. It’s about respecting ideas, sustainability, and shaping the future we want to share.”
— Johan Lindau

With P.Y.R, we challenge the boundaries of simplicity. Is there real value in choosing the authentic – for ourselves, for each other, and for the planet?

The next time you make a choice, ask yourself: Do you want a copy or an original? One supports innovation, diversity, and sustainability. The other feeds fast capital.

P.Y.R is a tribute to simplicity, authenticity, and sustainability. Together, we can make a difference – one idea, one product, one choice at a time.

P.Y.R – Protect Your Rights

Imagies courtesy of Blå Station