Swedish lifestyle brand Pick a Poppy introduces its first-ever design collaboration—an artful summer collection co-created with illustrator Tilda Franck. Titled The Picnic Collection, the limited-edition release blends hand-painted ceramics and delicately embroidered textiles, all inspired by the rustic romance of French cuisine and the joy of gathering around a beautifully set table.
Drawing on the slow pleasures of shared meals, sun-drenched afternoons, and storytelling over wine, Franck’s illustrations bring a whimsical edge to functional design. The result is a collection steeped in warmth, color, and a touch of nostalgia—inviting users to rediscover everyday rituals through the lens of play.
A standout piece is Picnic, the brand’s first linen tablecloth, embroidered with charming icons: illustrated teabags, cakes, and nods to past Pick a Poppy favorites like the Cottage Flower plate and wicker basket, all reimagined in Franck’s signature style.
“We’re so proud to present this as our first design collaboration—highlighting new talent while staying true to our creative DNA: playful, colorful, and full of personality,” says Malin Glemme, Co-Creative Director and founder of Pick a Poppy.
Reflecting on the creative process, Franck adds: “Letting go of my illustrations and watching them come to life on ceramics and fabric was such a joy. I hope this collection feels just as natural on a breakfast tray as it does at a dinner party.”
True to Pick a Poppy’s commitment to craftsmanship, each ceramic piece is handmade and hand-painted in Portugal, while the embroidered linen is produced in Jaipur, India—each product carrying the subtle variations and character of artisan hands.
Image courtesy of Pick a Poppy
