This April, Swedish label OAS opens the doors to its latest venture—a sensorial blend of color, craft, and collaboration—on Åsögatan in Stockholm. The space, a familiar cornerstone in the brand’s narrative since 2018, now evolves into OAS’s first-ever dye studio and creative atelier.
What began as an office, then a store, now becomes a site of transformation—both for garments and for the OAS ethos itself. Visitors are invited behind the veil of production to witness, explore, and participate in the alchemy of dyeing and design.
“We’re opening up our world,” says founder and Creative Director Oliver Lundgren. “The Dye Studio invites people to experiment and create personal interpretations alongside us.”
Handcrafted on Södermalm, each piece produced in the atelier is a unique expression—steeped in process, rooted in locality. Guests can reimagine existing OAS garments with bespoke color treatments, or delve into experimental design dialogues with the in-house team.
Designed in collaboration with IMDA Studio and Lundgren himself, the space is both workshop and sanctuary. Throughout spring and beyond, it will serve as a platform for artist collaborations, drop-ins, and curated happenings—a living testament to OAS’s ongoing conversation between fashion and art.
Photography bi Mikael Olsson
