In the evolving landscape of men’s grooming, Obayaty is setting a new standard for sophistication and functionality. This Swedish cosmetics brand, founded by music producer Max Martin, fashion creative Pontus Frankenstein, and co-founders Anna Ryott and Lajjo Strand, brings a fresh perspective to beauty. Combining sleek design with high-performance formulas, Obayaty caters to the modern man who values both aesthetics and practicality.
Design and Packaging
Obayaty’s packaging is a design triumph, perfectly blending masculinity and elegance. The aluminium cases feel like precision tools, evoking the tactile pleasure of vintage Zippo lighters or stereo knobs. It’s a design that doesn’t just look good but feels purposeful, aligning seamlessly with the brand’s ethos of sustainability. With refill options and recyclable materials, Obayaty ensures its products are as responsible as they are beautiful.
Product Range and Performance
The Obayaty collection includes skincare and makeup essentials designed to be intuitive and impossible to mess up. Standout products like the Face Booster Tinted Moisturizer and Retouch Stick Concealer deliver a natural, polished look without effort. The foundation’s lightweight texture is virtually invisible, blending seamlessly into the skin for a refined yet understated finish.
With just five shades—Deep, Medium Deep, Medium, Light Medium, and Light—the range might seem limited, but the adaptable formulas melt into the skin, making them versatile enough for a wide variety of tones.
Beyond Skincare
Obayaty isn’t just about the basics. Their sleek website expands the collection to include eyeliners, lip products, and even nail polishes, offering tools for subtle enhancements or bold statements. It’s a curated selection designed for men who see grooming as an extension of self-expression.
Investment in Quality
Yes, Obayaty’s products come at a premium price, but the value is undeniable. You’re investing in world-class design, high-performing formulas, and a sustainable approach. The refill system not only makes the products more economical in the long run but also reinforces the brand’s commitment to reducing waste.
Conclusion
Obayaty redefines men’s beauty with its blend of innovation, design, and sustainability. For those who appreciate thoughtfully crafted products that elevate everyday routines, Obayaty is a game-changer. Whether you’re drawn to their intuitive formulas or their striking packaging, this is a brand that proves grooming can be both functional and inspiring.
link Obayaty
text Elva Ahlbin
