To celebrate Marimekko's exciting expansion into denim, Zalando is launching four exclusive styles from the brand's inaugural Maridenim collection. These limited-edition pieces include a shirt and three trousers, each featuring the Piirto Unikko—a modern, streamlined interpretation of Maija Isola's iconic Unikko pattern, which marks its 60th anniversary this year. The trousers come in three distinct styles: straight, wide-leg, and barrel-leg. The Unikko print is achieved through a laser marking technique that uses heat rather than water, creating a sustainable printed effect on the fabric’s surface.
First unveiled during Copenhagen Fashion Week in February 2024 as part of Marimekko's Autumn/Winter show, Maridenim represents a new canvas for the brand’s renowned pattern-making artistry. Furthermore, Marimekko has adhered to the Ellen MacArthur Foundation’s Jeans Redesign Guidelines, following circular economy principles throughout the design process.
