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Popina Vitti: New Italian Restaurant Opens in Stockholm

Popina Vitti: New Italian Restaurant Opens in Stockholm On August 29th, Stockholm welcomed a new hotspot, Popina Vitti, bringing a fresh Italian dining experience to the city. Located in the centre of Stockholm, this latest venture by Stureplansgruppen offers a relaxed atmosphere perfect for lunch, dinner, and after-work gatherings.  The restaurant, with a name inspired by the Italian actress Monica Vitti, aims to provide a cozy and affordable dining spot, offering dishes from various Italian regions with a modern twist. The menu features smaller antipasti, refreshing aperitivos, as well as fresh pasta, newly baked pizza, a curated selection of Italian wines and a tiramisu that’s not to miss. Popina Vitti is dedicated to providing high-quality Italian cuisine at affordable prices, without overcomplicating the dining experience.

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MANTLE – The Hydra Serum

MANTLE – The Hydra Serum MANTLE launches The Hydra Serum, based on collagen-rich jellyfish. The Hydra Serum is designed for intense hydration, featuring MANTLE’s exclusive mPelagic2 complex—an innovative fusion of jellyfish mucin and Arctic deep-sea algae. This potent formula strengthens the skin’s resilience, deeply moisturizes, and leaves the complexion balanced, plump, and radiant. Jellyfish mucin is set to be the standout ingredient of 2024, rivaling the popular snail mucin with its powerful moisturizing and collagen-enhancing properties. Capable of binding up to three times more moisture than hyaluronic acid, jellyfish mucin elevates hydration to a new level. Paired with Arctic deep-sea algae, panthenol, hyaluronic acid, and blue malachite extract, The Hydra Serum combats surface dryness and imparts a healthy, luminous glow. www.mantleskin.com

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Byredo Launches New Fragrance: Desert Dawn

Byredo Launches New Fragrance: Desert Dawn Byredo has unveiled its latest fragrance, Desert Dawn EDP. The campaign, created by renowned photographer Rafael Pavarotti, beautifully captures the essence of the desert as an internal landscape of creativity. Desert Dawn opens with inviting sweet spices of Cardamom and Rose Petals, evoking the dry heat of the desert. The heart of the fragrance features the warm, earthy notes of Sandalwood and Cedarwood, while the base offers a smoky finish with Vetiver and Silk Musk, complemented by the fresh scent of Papyrus. The campaign, shot in the Maspalomas Dunes of the Canary Islands, showcases the dynamic interplay of nature’s forces, mirroring the creative process. Cherokee Jack, the face of the campaign, embodies this artistic journey, often capturing inspiring moments with his medium format camera. Desert Dawn is now available at Byredo.com, Byredo stores, and select retailers.

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IT’S TIME TO CONNECT Le Book

IT’S TIME TO CONNECT Le Book Odalisque are looking forward to next week. Le Book, the only networking trade show for brands and creatives is coming for the first time to Stockholm!PHOTO ILLUSTRATION VIDEO PRODUCTION POST-PRODUCTION ANIMATION CGI AI EXPERIENTAL INFLUENCE & SOCIAL CONNECTIONS is exclusively dedicated to high-end decision-makers at advertising agencies, brands, studios, networks, and print/digital media.REGISTRATION

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Andy okay launches a new collaboration with When You Wish Upon a Star

Andy okay launches a new collaboration with When You Wish Upon a Star Andy okay launches a new collaboration with the U.K based charity ‘When You Wish Upon a Star’ – fulfilling children’s wishes through limited releases of fine art prints.  The Swedish-founded and fast-growing digital platform Andy okay combines art with philanthropy, and whichhas grown rapidly on the international scene. Now they are launching a new exciting collaboration with the non-profitthe organization When You Wish Upon a Star, whose purpose is to fulfill the wishes of children in the UK. The collaboration includes limited releases of five artworks from four well-known artists. All five artwork will be released in stages during August and September, as fine art prints at www.andyokay.com. Four talented artists come together to create a limited collection of fine art prints, each artist contributes a work of art that is sold in limited edition fine art prints, curated via Andy okay. The artists are Jonas Loose, Andhika Ramadhian, Michiel Folkers and John Beijer. 

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Baum und Pferdgarten launches a collaboration with sneaker brand Etonic

Baum und Pferdgarten launches a collaboration with sneaker brand Etonic The iconic sneaker brand Etonic and fashion house Baum und Pferdgarten, celebrating its 25th anniversary in 2024, have launched a new collaboration: Baum und Etonic. Known for its pioneering designs since 1876, Etonic’s athletic heritage is evident in this collection of four sneakers. Two retro-inspired models, Kendari and Dropshot, blend functionality with a modern, feminine touch. These sneakers complement Baum und Pferdgarten’s AW24 collection, offering a playful, sporty look when paired with skirts and dresses. Featuring tones of white, blue, and red, and the striking Rum Rasin colorway, the collection reflects autumn’s deep, rich hues. The sneakers are available for purchase online and instore. baumundpferdgarten.com

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Active Collection from Skullcandy

Active Collection from Skullcandy Skullcandy announced an all-new Active Collection featuring three new purpose-built “active” true wireless products for the most active and adventurous consumers,including Push Play Active, Push ANC Active and Sesh ANC Active. The new earbuds are being sold on Skullcandy.com and at select retailers.“We crafted the Active Collection to meet the demands of those seeking reliable earbud performance in any conditions, from our famously fearless boardsports fans and fitness fanatics to casual outdoor adventurers,” said Justin Regan, VP of Marketing, Skullcandy. “These buds are the ultimate companions for those who dare to push boundaries.” Push ANC Active is a zero-compromise earbud with every active feature, including ultra secure, low- profile ear hangers, fully-waterproof construction, adjustable Stay-Aware Mode and 4-Mic Active Noise Canceling. Sesh ANC Active features all-day battery, adjustable 4-Mic Active Noise Canceling, fully- waterproof construction and a specially designed in-ear Fit Grip that keeps it comfortably in place. Push Play Active is built for any weather, condition or activity, shrugging off sweat, water, and even dust and dirt, with an unrelenting 34 hours of play time. Secure, low-profile ear hangers keep your earbudscomfortably in place at the gym, on the trail or upside down in mid-air.

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Rörstrand Ostindia Floris by Caroline Slotte

Rörstrand Ostindia Floris by Caroline Slotte Rörstrand is unveiling a stunning new color in their renowned Ostindia Floris collection, designed by Caroline Slotte. This collection has captivated audiences for decades, and now it’s making a grand statement with a sophisticated new green color. The intricate foliage pattern adds a touch of everyday luxury to your dining experience, transforming each meal into a memorable occasion. Since its debut in 2012, Ostindia Floris has swiftly become the modern choice for elegant serving, combining the classic Ostindia pattern with a fresh, nature-inspired design. Caroline Slotte envisioned how the classic pattern might look if it were discovered today, blending timeless charm with contemporary style. Experience the latest addition to this enchanting series—available from September. 

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New and improved Paula’s Choice C15 SUPER BOOSTER

New and improved Paula’s Choice C15 SUPER BOOSTER Paula’s Choice C15 SUPER BOOSTER is designed to deliver all the benefits of 15% vitamin C with minimized irritation. The best-seller is now updated with Ergothioneine, a powerful antioxidant that improves uneven skin tone and enhances the effectiveness of vitamin C for advanced results. Additionally, two innovative peptides actively enhance firmness and elasticity, both immediately and over time.

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Kari Traa shows at Oslo Runway 2024

Kari Traa shows at Oslo Runway 2024 Kari Traa, the renowned Norwegian sports brand, has announced its partnership with Oslo Runway 2024, making history as the first sports brand to collaborate with the prestigious fashion platform. This partnership highlights the growing connection between fashion and an active lifestyle. Kari Traa, founder of the company, expressed her excitement: “This is a unique opportunity to break down barriers between industries and showcase how fashion and fitness can unite creatively.” The collaboration featured Kari Traa’s “uff da” campaign, celebrating Norwegian cultural heritage and embracing life’s challenges with openness and honesty. Marketing Manager Karoline Hegbom emphasized the brand’s connection to this attitude, blending humor, strength, and resilience. The Oslo Runway show was an energetic mix of sport and fashion, focusing on female empowerment, community, and creativity. The event offered a fresh take on combining style with functionality. www.karitraa.com

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