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HUGO x FLOWERS FOR SOCIETY SNEAKER DEBUT 11:37 AM Tuesday, June 25, 2024 During Men’s Fashion Week in Paris, HUGO unveiled an exclusive sneaker design in collaboration with Flowers for Society, a premium footwear brand renowned for its disruptive mindset and creative community focus. This special unreleased style offers a sneak peek into future drops from the collaboration, which promises to update the statement sneaker in various new colorways. The HUGO x FFS GO-2 sneaker merges street-style aesthetics with hiking-inspired accents, creating a versatile design for self-expressive individuals who live by their own rules. This aligns perfectly with HUGO’s brand mantra, “HUGO Your Way.” The collaboration showcases Flowers for Society’s signature deconstructed aesthetic, featuring open-mesh details, unstitched elements, overlapped layers, and a mix of finishes and transparencies. Adding to its contemporary appeal, the sneaker includes a fresh and unexpected interpretation of HUGO’s iconic red label at the heel counter, completing the design with a bold attitude. To generate excitement among tastemakers and trendsetters, the HUGO x FFS GO-2 was presented at a flower shop-inspired pop-up in the trendy Marais district. This unique presentation created a significant buzz, drawing attention to the innovative collaboration and its stylish debut.

The Big Foot Collection: A Fusion of Brutalist Architecture and Contemporary Sculpture From 101 Copenhagen 11:18 AM Tuesday, June 25, 2024 101 Copenhagen where Parisian charm meets contemporary furnishing. The Big Foot collection might appear heavy and dense, reminiscent of monolithic structures. However, a closer look reveals a surprising contrast: the fiber concrete bench, side tables, and coffee table are remarkably lightweight and mobile. This clever design ensures practicality without compromising on the bold aesthetic. Drawing inspiration from brutalist architecture and the realm of contemporary sculpture, the Big Foot collection is a visual and tactile delight. The cylinder-shaped legs add a distinctive architectural element, while the textured and painted surfaces provide a unique, artisanal touch. These features make the collection not only functional but also a standout statement in any setting, blending artistic form with everyday utility. www.101cph.com

LEVI’S® x MCLAREN RACING 11:26 AM Wednesday, July 3, 2024 Levi’s® and McLaren Racing celebrate heritage and innovation with their first collaborative collection.Since the launch of the groundbreaking 501® jeans, commonly known as the first pair of blue jeans, Levi’s® has constantly found new ways to innovate its most beloved pieces, while staying true to its heritage. In the exciting world of racing, McLaren Racing has continuously innovated and improved its prized cars without compromising their undeniable elegance. Bringing the two iconic brands together for the first time, the Levi’s® & McLaren Racing collection represents the best of heritage and innovation.The Levi’s® & McLaren Racing collection consists of a Racing Jacket, Racing Suit, Racing Gloves, Heritage Trucker, Heritage 501®, Constructors Tee and Racing Bandana. Inspired by McLaren Racing’s vintage era, the cropped and boxy fit of the Racing Jacket features an embroidered chain stitch logo on the back and twill tape at the cuffs and hem. The jacket comes in a light wash, with a satin lining and a vegetable leather patch embossed with both brands.The Racing Suit comes in the same light wash, has a slight drop in the crotch and a roomy fit with straight legs. The suit has vintage-inspired touches and a crackling print down the right leg, and the same patch, as well as a brown vegetable leather zip that pulls down the center front. Inspired by McLaren Racing’s graphic vintage posters, the tri-colour Racing Gloves use colors from the classic McLaren color palette and feature perforation patterns for improved breathability. The gloves are crafted from Italian leather and feature a Levi’s® shank for button closure, as well as an embroidered signature of McLaren Racing founder Bruce McLaren and an embossed McLaren logo.Featuring vintage-inspired patches on the left and right chest, as well as a cropped boxy fit, the Heritage Trucker comes in a medium wash with pintucks at the elbows. The front zip is supported by red tape, while the back patch features McLaren’s classic cars from the 80s. For the first time, the back left pocket is replaced by a shadow pocket with a crackling print, as well as a red tape pocket with a zipper at the top of the Heritage 501®.Honoring the legacy of McLaren Racing, the jeans have vintage-inspired touches. The Constructor Tee features a front print of a McLaren Racing car from the 80s. And finally, the Racing Bandana, reinterprets classic Levi’s® western motifs through a racing lens with McLaren graphics from the 80s.Coinciding with the British Grand Prix at Silverstone Circuit, the collection will be launched worldwide on July 3 and will be available to buy on Levi.com, the Levi’s® app and in selected Levi’s® stores.Levi’s® x McLaren Campaign: HERE Levi’s® x McLaren Product: HERE

CHIMI Launches Resort Collection for SS24 5:23 PM Friday, July 5, 2024 CHIMI has unveiled its Resort Collection for Spring/Summer 2024. This exciting new collection is available online and is being sold exclusively at a pop-up store located at El Silencio Beach Club in Ibiza. Kicking off the summer season, CHIMI’s inaugural Resort Collection draws inspiration from Ibiza, the epicenter of rave elegance. The collection features light and sheer materials, embodying the island’s effortless charm while capturing CHIMI’s hedonistic spirit. The Resort Collection includes a range of resort wear, stylish eyewear, a pocket mirror, and a unique acetate toothbrush engraved with Ibiza’s coordinates. This collection is a perfect blend of style and functionality, designed for those who appreciate both fashion and the carefree lifestyle of the island. For more details and to explore the collection, visit CHIMI’s website or stop by the exclusive pop-up store at El Silencio Beach Club in Ibiza. All images courtesy of CHIMI

DIOR PRESENTS THE DIOR GROOVE BAG 1:16 PM Friday, July 5, 2024 Dreamed up by Maria Grazia Chiuri for the Dior autumn-winter 2024-2025 ready-to-wear collection, the Dior Groove bag is distinguished by its ultra-modern allure, revealing an elegance that is both casual and sophisticated. The supple lines of its boston form are alternately adorned with Dior Oblique jacquard and the pared-down patterns of macrocannage and Graphic Cannage embossed on the leather. An ode to the essential art of detail, this irresistible object of desire is enhanced by precious finishing touches, such as a gilded padlock and a key ring punctuated with a star, Christian Dior’s talismanic symbol. Perfect for a refined city look, it can be carried by hand, on the shoulder, or as a crossbody thanks to an adjustable strap. A fashion statement in the spirit of the times, an invitation to freedom and movement, to be discovered in stores from July 4. image courtesy of Dior

LE CITY BAG CAMPAIGN 12:36 PM Monday, July 8, 2024 Starting on July 4th, 2024, Balenciaga’s bag campaign showcases the House’s signatures with a new spotlight on Le City. In photographs by Mario Sorrenti that feature brand ambassador Nicole Kidman and models Kate Moss, Amelia Gray and Kit Butler, the line is highlighted in multiple sizes, colors, and finishes. First launched in 2001, the iconic Le City is known for its enigmatic maximalist yet practical approach. The new version is crafted with Arena leather and fitted with Palladium Vibrato hardware. Its defining features include reinforced corners with small metal buckles, thimble-like studs that form a distinctive design across the body of the bag, leather lace-strung zipper pulls, braided handles, and a surface that gains a unique patina over time. images courtesy of Balenciaga 

DIOR PRESENTS THE VERYDIOR SUNGLASSES 10:43 AM Tuesday, July 9, 2024 Marvelously hybrid, the VeryDior can be worn as both sunglasses and headbands; an irresistible fashion statement perpetuating the idea of inventive mutations that inhabit the Dior ready-to-wear autumn-winter 2024-2025 collection. The ‘must’ of this “two-in-one” model are the “CD” initials and the harmonious mesh of the cannage that sublimate the temples of this new object of desire. Divinely elegant, these exceptional creations – available in stores from July 18, 2024 – are distinguished by their sculptural lines and tinted lenses, promising an ultra-modern look. image courtesy of Dior

CHANEL PREMIERE SOUND WATCH “I want to be part of what is to come” declared Gabrielle Chanel. Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, unexpectedly fulfilled this wish with the creation of the PREMIÈRE SOUND watch: a long sautoir necklace featuring a watch and… wired headphones. An enhanced interpretation of the PREMIÈRE ÉDITION ORIGINALE watch, boldly connected to the present, capturing the moment and the movement of life. Created in 1987, the PREMIÈRE watch is timeless. While combining the House’s icons – an octagonal case inspired by the stopper of the No. 5 perfume bottle, a flexible bracelet as a nod to the chained shoulder strap of the House’s iconic bag – it embodies a spirit of freedom and audacity unique to CHANEL. True to this spirit, PREMIÈRE SOUND embraces the Zeitgeist while preserving its « jewelry watch » essence. Thus, the bracelet transforms into a necklace that connects in a click to a smartphone (iPhone or Android) or any audio device. Its headphones are equipped with a microphone and a remote control to adjust the volume, control audio and video playback and receive phone calls. The sophisticated aesthetics of PREMIÈRE SOUND is coupled with state-of-the-art audio technology: the headphones are precisely designed to provide high-quality sound, ensuring a pure immersive listening experience and benefit from passive sound insulation cancelling external noise interference. Just as the PREMIÈRE watch reinvented traditional watchmaking codes, the PREMIÈRE SOUND pursues this quest for creative innovation with the capacity of seizing the moment while combining natural elegance and technological performance. To be in-tune with the world and stay connected to one’s closest, to match sounds with the changing environment, to walk the urban landscape while never losing sight of the horizon. To enjoy freedom. images courtesy of Chanel

Hugo X Gremlins – Exklusiv Collab With Warner Bros 4:33 PM Friday, November 10, 2023 With the holiday season fast approaching, HUGO is thrilled to announce an exciting new collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) for the launch of the new HUGO x Gremlins capsule collection. The original film gained world wide popularity in the eighties with its cuddly Mogwai protagonist, Gizmo, and is considered an iconic holiday movie — making the full selection a perfect gifting idea for the winter season. Now HUGO, in partnership with WBDGCP, is launching a small, yet smart capsule collection made up of two sleek, premium T-shirts, a pullover hoodie, and a baseball cap — all of which are crafted in black and feature prints of the film’s unmistakable creatures. Some of the designs play with the instantly recognizable HUGO logo in a cheerful, cheeky way. All of the pieces would make an ideal holiday gift, while stirring up retro-inspired style among fans of the brand and the movie alike. The collection is rooted in the current trend of nostalgia, striking chords of synchronicity between fashion and pop culture. It offers the HUGO community a new medium for connection and self-expression, in line with the brand’s ethos of originality, eccentricity, and individualism — as seen in the #HUGOYourWay campaign platform. Built on strong narratives related to the film’s three golden caretaking rules, the brand presents a series of highly entertaining video clips set in a movie theater, complemented by curated still images featuring models wearing the fun-infused styles — all of which will be rolled out on the brand’s social media and e-commerce channels. The HUGO x Gremlins collection will be available for purchase in stores and on www.hugoboss.com Pricing ranges from 529 SEK for the cap to 1399 SEK for the hoodie.

Moncler Takes Over Milano Centrale Railway Station With ‘An Invitation to Dream’ 12:22 PM Thursday, April 11, 2024 Moncler’s ‘An Invitation To Dream’ turns Milan’s iconic Milano Centrale railway station into a vast public gallery, showcasing the work of cultural visionaries curated by Jefferson Hack and captured by photographer Jack Davison. Featured figures include Daniel Arsham, Dr. Deepak Chopra, and others, chosen for their transformative impact on culture. Using the station’s advertising spaces, the exhibition creates a Dreamscape of images and quotes, inspiring commuters with large-scale text pieces and slow-motion portraits. Jack Davison’s handprinted lithographic prints add depth, capturing intimacy and humanity. With 300,000 daily visitors, the exhibition sparks a dialogue, evolving from observation to interaction. Running from April 15th to 21st, it will later embark on a global campaign, spreading its message worldwide