News

News

Louis Vuitton Illuminates the Season with Le Voyage des Lumières

Louis Vuitton Illuminates the Season with Le Voyage des Lumières text Ulrika Lindqvist photography Jonas Lindstroem This holiday season, Louis Vuitton invites us on a luminous journey with Le Voyage des Lumières, a cinematic campaign that captures the enchantment of winter through the spirit of travel, light, and craftsmanship. Directed and photographed by Jonas Lindstroem, the film opens in Asnières, the birthplace of Louis Vuitton’s legendary workshops. From the emblematic Malle Courrier trunk, a single lantern takes flight, its warm glow leading viewers on an ethereal passage across Parisian rooftops and into a dreamscape painted with the hues of the aurora borealis. As the journey unfolds, moments of intimacy and wonder emerge: friends gathered around a campfire for a game of backgammon, music resonating from the Kennel trunk, and a couple finding quiet romance beside a frozen lake. The voyage returns to Paris at the Pont Neuf, where countless lanterns rise into the night sky, illuminating the city in a breathtaking celebration of light and togetherness. Anchored by innovation and heritage, the campaign even pays homage to the Music Trunk, symbolizing Louis Vuitton’s continued dialogue between craft and creativity. The brand’s exquisite Color Blossom and Damier jewelry collections also make luminous appearances, reflecting the artistry and precision that define the Maison. Le Voyage des Lumières is, ultimately, a testament to Louis Vuitton’s enduring spirit, a voyage through dreams and light, celebrating the magic of the holidays.

News

Discover the Season’s Treasures with Westwing’s Curated Advent Calendar

Discover the Season’s Treasures with Westwing’s Curated Advent Calendar text Ulrika Lindqvist Image courtesy of Westwing Let the holidays shine a little brighter with Westwing’s exclusive, limited-edition advent calendar. Behind each of its 24 doors awaits a moment of joy, each of them is a carefully chosen highlight from Westwing Collection, Broste Copenhagen, Ferm Living, Georg Jensen, Meraki, and other beloved design names. Altogether, a celebration of beauty and craft worth over SEK 7,700. A daily indulgence for yourself or the most thoughtful gift for someone special. Read more at westwing.com

News, Uncategorized

By Night: & Other Stories Reimagines Partywear for the Modern Moment

By Night: & Other Stories Reimagines Partywear for the Modern Moment text Ulrika Lindqvist Images courtesy of & Other Stories As the days grow shorter and the nights stretch longer, & Other Stories unveils By Night, a November collection that captures the shifting moods of the season. With a confident ease that moves seamlessly from day to dusk, the line reinvents eveningwear through a modern, expressive lens. “It’s partywear reimagined for today,” says Jonathan Saunders, Chief Creative Officer. “Feminine fabrics and expressive textures are rendered into modern 1990s silhouettes, carrying the attitude of mixing casualwear with eveningwear and creating a sense of charismatic eccentricity.” True to that sentiment, the collection thrives on contrasts: matte meets shine, leather clashes beautifully with lace, velvet softens against satin. Assertive outerwear grounds the look, while masculine and feminine codes intertwine, with sharp tailoring balanced by fluid ease. The colour palette is both grounded and illuminated. Everyday neutrals such as black, brown, grey, and cream serve as a canvas for champagne and bronze accents. Rich tones of red, burgundy, and deep purple add timeless depth, while a hint of leopard print punctuates the story. Silhouettes range from the sculptural to the effortless. Micro-minis and sweeping lengths coexist, voluminous sleeves meet precise tailoring, and elongated biker jackets redefine modern outerwear. Luxurious fabrics including silk, leather, lace, satin, and velvet play with texture and tactility, while sequins, faux fur, and soft knits in cashmere and mohair add dimension. Accessories complete the narrative with purpose. Knee-high boots and satin slingback pumps pair with lattice-woven bags and classic silhouettes reimagined. Knitted details in cashmere and wool offer the final touch, refined yet unmistakably personal. By Night is  available in selected stores and online at stories.com.  

News

CHANEL COCO NEIGE 2025/26 Collection

CHANEL COCO NEIGE 2025/26 Collection images courtesy of Chanel The CHANEL COCO NEIGE 2025/26 campaign features Japanese actress Nana Komatsu, photographed by Sean Thomas in a serene winter landscape. The campaign captures Komatsu’s natural elegance against snow-covered peaks, highlighting the refined yet functional spirit of the collection. Introduced in 2018, COCO NEIGE is CHANEL’s line dedicated to winter sports, designed to merge performance with sophistication. Combining the brand’s signature codes with technical precision, the collection bridges city and mountain aesthetics. “I love how the collection is not bound by stereotypes and can be worn freely on the slopes and in the city,” says Nana Komatsu. The pieces explore a palette of frosted pink, luminous ecru, pine green, deep navy, and iridescent black, offering a contemporary take on alpine style. Key looks include puffer jackets in technical fabrics, cashmere sweaters with delicate details, and tweed suits reinterpreted in vibrant tones. Accessories such as earmuffs, sunglasses, pocket belts, and sheepskin boots add practical yet playful elements to the outfits. Throughout the campaign, the collection expresses the idea of freedom through elegance, where comfort and beauty coexist naturally. “This collection expresses inner strength balanced with comfort and beauty,” Komatsu notes, reflecting the modern interpretation of Gabrielle Chanel’s vision of independence and movement.

News

Dior Arrives in Stockholm: A 400-Square-Meter Dream on Birger Jarlsgatan

Dior Arrives in Stockholm: A 400-Square-Meter Dream on Birger Jarlsgatan text Jahwanna Berglund photography Jonathan Taylor images courtesy of Dior Dior’s first Stockholm boutique has opened in the heart of Bibliotekstan, at Birger Jarlsgatan 15. Spanning 400 square meters over two levels, the space is calm, light-filled and unmistakably Dior, yet grounded by a distinctly Nordic touch. Versailles parquet underfoot, sculptural furniture, and carefully placed works by Swedish artists set a dialogue between Parisian heritage and Scandinavian restraint. Here, Cruise collections meet house icons like Lady Dior, Dior Toujours and Rose des Vents, while the men’s Dior Icons wardrobe offers a masterclass in pared-back power dressing. Pieces feel intentionally curated for the Stockholm clientele, confidently understated and quietly luxurious. The right house, in the right city, at the right time. Step inside when you have a moment. Walk slowly. Look closely. Order a coffee à la Maison Dior.Luxury isn’t the spectacle here, it’s the stillness.

News

Eton Introduces Maggie Gyllenhaal as Brand Ambassador

Eton Introduces Maggie Gyllenhaal as Brand Ambassador text Ulrika Lindqvist photography Gray Sorrenti Eton steps confidently into a new era by announcing actress and director Maggie Gyllenhaal as its latest brand ambassador. As the first woman to represent the Swedish menswear label, Gyllenhaal reinterprets the classic shirt through her own creative lens, challenging conventions and inviting a more personal, liberated view of style. Known for her uncompromising artistry and thoughtful direction, Gyllenhaal brings her distinctive sensibility to the collaboration. For the campaign, she wears four silhouettes crafted exclusively for her through Eton’s custom-made service, where fabric, collar and fit have been tailored to her individual preferences. The result is an exploration of how a timeless garment can embody both tradition and personality. Photographed by the acclaimed New York–based artist Gray Sorrenti, the Eton x Maggie Gyllenhaal campaign presents a series of pared-back portraits that highlight the quiet power of simplicity. The imagery places focus on the shirt itself and on Gyllenhaal’s commanding presence. Her interpretation transforms the shirt—long regarded as a symbol of masculine refinement—into an emblem of confidence, sensuality and self-expression. “Maggie embodies everything that inspires us: an intuitive sense of style, intellect and individuality,” says Janelle Hallberg, Brand Communications Director at Eton. “She reminds us that the shirt need not follow rules. It can instead become a personal tool for identity and creative freedom.” Rooted in Swedish craftsmanship since 1928, Eton continues to evolve its dialogue with contemporary culture, where film, art and fashion intersect. The collaboration extends an invitation to see the shirt as something fluid, inclusive and enduring. A woman in a men’s shirt. A new gaze on a classic piece. A style built on authenticity rather than convention. Maggie Gyllenhaal proves that true style is about being oneself, setting the tone for a fresh direction in modern menswear.

News

HOTEL J – A Reimagined Oasis by the Sea

HOTEL J – A Reimagined Oasis by the Sea text Jahwanna Berglund  photography Ted Jansson Only a short sail or drive away from the heartbeat of Stockholm, Hotel J in Nacka Strand rises between sea and sky as a serene harbour-front sanctuary. What was once a stately summer villa built in 1889 and later expanded in 1912 has, after a thoughtful renovation, emerged with a new identity: one of nature, rituals, and deep rest. The hotel’s own narration tells how the landmark building J’s Tornvilla was originally built by Erik Fredlundh as a grand summer residence with over twenty rooms and three kitchens. Nestled at Ellensviksvägen 1, where the Stockholm archipelago begins, Hotel J draws deeply on its maritime heritage. The “J” in its name references the J-Class yachts of the America’s Cup era, a symbol of craftsmanship, elegance, and connection to the sea. Over a three-year renewal period culminating in the summer of 2025, the hotel’s 158 rooms were renovated under the guidance of Wingårdhs and designer Helena Toresson, with a focus on reuse, sustainability, and natural materials. The result is a space that feels timelessly Scandinavian clean lines, pale wood, sea-washed tones, and open views that blur the boundary between interior and horizon. Now reopened, Hotel J has evolved into a haven where every detail is designed with care and consciousness. Here, wellbeing is not an afterthought but a way of being. Guests are invited to slow down and reconnect with nature, beginning with a walk through the herb and flower garden curated in collaboration with herbalist and author Lisen Sundgren. Known for her philosophy that plants hold both healing and poetic power, Lisen celebrates the connection between people and nature through scent, taste, and ritual. At Hotel J, her garden is more than a visual delight; it’s a living space for reflection, inviting guests to touch, breathe, and rediscover the quiet intelligence of the natural world. Inside the panorama sauna, floor-to-ceiling windows open toward Djurgården’s shifting horizon. Guests are encouraged to try both the evening and morning sauna rituals, two distinct experiences for body and mind. The evening session soothes and prepares you for deep rest, while the morning ritual awakens the senses, offering a refreshing calm that carries you through the day. Each session concludes with a cold plunge or a swim directly in the sea, a quintessential Swedish act of renewal. A variety of wellness classes is offered, from yoga and Pilates to breathwork to complement the spa’s signature treatments, creating a holistic retreat where movement, rest, and nourishment flow together. Even in the privacy of your room, the focus on wellbeing continues. Red-light therapy lamps are available, adding a modern, science-backed touch to the 360° wellness experience that defines the new Hotel J. As Managing Director Alla Sokolova describes, “We want our guests to feel more connected to both nature and themselves and to leave us with a stronger sense of well-being than when they arrived.” Just minutes from central Stockholm, this newly revived sanctuary offers the luxury of balance where nature, design and thoughtful rituals meet the art of feeling well. Whether you arrive by boat, bike, or the ferry that glides across the bay, Hotel J reminds you that stillness can exist right at the edge of the city and that true modern luxury begins with the simple act of slowing down.

News

The Creative Open

The Creative Open: Interview with  Maria Lashari, Chair and Co-founder of The Creative Open text Yasmine M images courtesy of The Creative Open In a world where creative conversations often circle the same voices, and the same kind of people and where networking is key. The Creative Open steps in to try to find new ways to meet. Founded on the belief that creative exchange begins with dialogue the summit invites artists, designers, and thinkers from across disciplines to meet. The first edition of the summit was last week in Stockholm, Sweden and sparked a vibrant response for those who could attend. In this interview with Odalisque Magazine, Lashari reflects on the inspiration behind the summit, the importance of “killing the algorithm of sameness,” and how The Creative Open is redefining what it means to gather creatively. Q: What inspired you to be a part of creating The Creative Open Summit, and what do you feel it brings to the international creative scene that’s been missing until now? At its core, we are a movement for creative exchange. We believe that real exchange begins with conversation, but not the same ones we’ve always had.
Scandinavia has incredible design and creative talent, but often struggles to produce the kind of open, cross disciplinary communities and platforms that thrive in other parts of the world, such as Paris, Milan, and London. Q: What do you want people to take away from the talks? To move creativity forward, we must invite new voices with unfamiliar perspectives, and perhaps we need to step outside of the usual creative circles to do so. The Creative Open is our way of killing the algorithm of sameness when it comes to talks, events, and creative dialogues.  At least, that’s what we wanted to achieve with the opening event. And the response has truly exceeded anything we imagined. People are here for it. Q: You’re focusing on Creative Confidence, Creative Expression, and the Creative Economy – why those three themes, and how do they reflect what’s happening in the creative world right now? We began by asking industry creatives about their biggest challenges, and then we had an application process for the first seats at the concert hall that helped us shape and define the topics even further with the speakers. Our goal was for the themes to feel deeply in tune with the times and challenges we’re navigating as creatives at the moment. Q: How did you go about choosing your nine speakers? Our speakers were chosen to reflect an eclectic mix of today’s creative industry. We curated the lineup with emerging talents, innovative challengers, and established top-creatives. It was important to us that there was something for everyone, no matter where they are on their creative journey. Q: Do you see The Creative Open becoming a yearly thing –maybe even growing into something international or digital down the line? Absolutely, that’s been the intention from the beginning. We see The Creative Open as something with long-term potential both physically and digitally. The response to our first edition confirms that there’s an appetite for this kind of platform.  Everything we do will continue to have an international lens, connecting creatives around the world who value conversation, connection, and believe in the power of open, creative dialogues. Q: How do you think it went, and how do you think the creative industry is working today? We are more than happy with the event; it exceeded our expectations, but there is always room to grow and make it even better. The creative industry is a wicked game, but still, we play it, and we should. “Creative thinking” has become one of the most sought-after skills, according to the World Economic Forum. It’s among the top 10 most important skills employers look for. It’s a clear sign that we need to do more in terms of nurturing, celebrating, and pushing the needle for creativity, and give it the space it deserves. Our ticket sales revealed a truth we all felt: the creative industry is bored, and the amazing response after the event indicates that there is a hunger for more.

News

RAINS NEW STORE

RAINS NEW STOCKHOLM STORE  photography Francesco Stelitano Pictures from RAINS store opening event

Scroll to Top