An Interview with Cherrie
An Interview with Cherrie text Yasmin Muburak and Natalia Munteanphotography Sandra Myhrbergfashion Jahwanna Berglund For over a decade, Cherrie has remained a dynamic force in Scandinavian music, blending soulful R&B with personal and cultural influences. Known for breaking boundaries with her independent releases, Cherrie is entering her ‘Obsidian Era,’ where she fully embraces her duality balancing strength and vulnerability, tradition and innovation. Her latest project, built on resilience and creative freedom, not only marks her growth as an artist but also as a leader in nurturing emerging talent. With a particular focus on empowering women through her label, Araweelo, Cherrie is working to create a supportive ecosystem of female entrepreneurs and creators. From sold-out shows in Brooklyn to offering mentorship to local artists like Saru, her influence continues to expand both in and out of the studio. dress Avenmansa by Marona Kajjewellery Rare Jewelry / Nymans Ur 1851shoes Christian Louboutin dress Avenmansa by Marona Kajjewellery Rare Jewelry / Nymans Ur 1851shoes Christian Louboutin WITH FOUR ALBUMS BEHIND HER, SHE NOW FOCUSES ON CRAFTING STANDALONE SINGLES THAT CONNECT ON A DEEPER EMOTIONAL LEVEL, ALL WHILE MAKING STRIDES IN FASHION AND MENTORING THE NEXT GENERATION OF ARTISTS. Odalisque Magazine: You’ve just released a range of new songs this year. Can you share the inspiration behind them? Cherrie: The crazy thing is, there’s a whole backstoryto these new songs. This is the sixth single I’ve releasedindependently, a great thing for me, especially doing it in 35 times of economic recession. It’s been such a blessing tobe able to put out music on my own, with the help ofmy friends. It’s called the Obsidian Era because I am very focused on the Obsidian gemstone. It’s a symbol of changeand strength – having the courage to go through these changes and maintain a sense of independence. I went into my first era during the pandemic and returning to the independent label work style I was used to felt like a scary change. I didn’t want to release an album this time, because I had already released four. But I still wanted to create new mu- sic and for the singles to have a cohesive sound, and bea part of each other. As a Gemini, I often see things from different perspectives, and I wanted that duality to come through. Most importantly, though, I wanted to come back to real R&B with this release. dress Wanni Fuga shoes Sania D’mina gloves By Malene Birger jewellery Rare Jewelry / Nymans Ur 1851 watch Rolex Certified Pre-Owned / Nymans Ur 1851 OM: Tell me about your latest song, ‘Lack.’ Where does it fit into your Obsidian Era? Cherrie: The latest single, called Lack, means “angry” or “mad” in Swedish. It’s about love, broken trust, and being fed up. You can also view those more aggressive emotions from differentperspectives. My songs this year have all explored different feelings: one was about independence, another about love, one about being truthful, and another about life. It’s about embracing the duality of your emo- tions. I feel like Lack is just an extension of this Obsidian Era a year of returning to indie music and creating everything I’ve done independently. OM: Why is it called the Obsidian Era? Cherrie: The reason why it’s called the Obsidian era is because of what the gemstone represents. It’s a black gemstone with stripes of colour and white in it, just like how I feel my music is. I grew up on Scandinavian pop, but at heart, I’m still an African girl who loves black RnB and Hip Hop, with a twist of Afrobeat. I also have to mention that I’m a real nerd—I love sci-fi. If you’ve ever watched Game of Thrones, you’ll know the stone they used to destroy the ‘bad guys’ was Obsidian, which I think is very cool too. So, it’s kind of an extension, representing the duality in everything I do. OM: Being known and praised for your soulful R&B, are there any new directions or genres you’re interested in exploring coming back? Cherrie: I wouldn’t say I’m heading in a different direction, it’s more about exploring and developing the genre I’m already immersed in. R&B, for instance, stands for Rhythm and Blues—it’s such a broad genre that’s evolved and grown over many years I feel the need to explore different directions within the music I love. It’s a genre from which almost all pop music stems, which is why you can hear similarities when you listen to pop today. Or why R&B blends so easily with hip-hop. Not to mention, Blues even inspired Rock. For me, my artistic growth lies in continuing to explore what R&B is, without losing my identity. With my African roots, I also want to honour that heritage, drawing inspiration from Somali and West African music, or even Afro Beats. Lately, I’ve also been getting into Bollywood music from India, which I think is cool. I always want to push the boundaries and expose myself to different genres. As a songwriter and producer, in all aspects, I’m constantly striving to push myself and the music I create. full look Wanni Fugajewellery George Jensen OM: How was it to become an independent artist again, and have control over your creation? Cherrie: This year, I had a big plan for what I wanted to do when I became independent again. But making that jump was scary. Going from having a team of 40 people working around you to having to do everything yourself – from PR releases to editing your music videos. But this is what I love, the fact that I can dive into the different aspects of being an independent artist and share my art with everyone. OM: I have seen you have been working with fashion a lot, for example with your sister, how was that? Cherrie: I feel like I’ve been working a bit in the shadows during these past few years and now I can finally show my work to everyone. A lot is coming this year, and I