Johan Lindeberg on Crafting Legacy: From Glass Chess Sets to Desert Country Clubs
Johan Lindeberg on Crafting Legacy: From Glass Chess Sets to Desert Country Clubs text Natalia Muntean Swedish designer Johan Lindeberg and the brand spearheaded by his daughter, Blue Lindeberg, Jay3lle, join forces with Orrefors to create an exclusive handcrafted glass chess set. Made by Orrefors master glassblowers, each piece reflects meticulous Scandinavian craftsmanship and artistic influences from Ingmar Bergman’s symbolic cinema and John Selbing’s evocative photography. This collaboration transforms a classic game into a striking art object, embodying the creative spirit of JAY3LLE and celebrating the legacy of Swedish glassmaking, transforming a classic game into a striking centrepiece that reflects the brand’s visionary blend of tradition and innovation. Natalia Muntean: Could you talk a little bit about your collaboration with Orrefors – what drew you to collaborate with them, and how the idea of a glass chess set came about?Johan Lindeberg: I’ve always been collecting glass, buying old vintage pieces and so on. I’ve been very fascinated by Orrefors specifically and by Swedish glass development in general – Scandinavian design. So I contacted them and said, why don’t we do something together? With this new brand I’m creating, I want to do a lot of collaborations, especially unexpected ones.We sat down and talked. They were looking for ways to reposition Orrefors, to make it more modern again. I said, I think it’s amazing, let me help you, let’s do something together. Then I sat down with my team at my barn outside Båstad and said, let’s do a chess game in glass. I presented the idea, and Orrefors loved it. They became very passionate about it.There’s also an interesting story behind it. My father was one of the best bridge players in Sweden. He was captain of the national team and wrote books on bridge. I was very anti-games when I was younger because I had to sit and watch all these bridge players. But with chess, I’ve always been fascinated by the strategic tactics; it’s a bit like building a brand, to be honest. I was in New York and asked this guy in Washington Square Park to teach me. I paid him and took lessons there, with the guys sitting around playing chess. That’s how it started.The new brand I’m doing is also about creating a kind of country club environment. That’s been my dream since I started J. Lindeberg, and now more than ever. So for me, the chess game is a natural hub – a creative meeting point for that kind of world. NM: So it’s sort of like a transition into your next endeavour, so to speak?JL: Yes, it’s a transition. That’s why I’m here in Italy; we’re working on it. We’ve done soft launches: a collaboration in golf, and now the chess game. But we haven’t launched the brand properly yet. That’s planned for October. NM: Congratulations on releasing your biography! How does that feel to have that out?JL: It’s amazing. I’ve gotten great feedback. I think it became the number-one book in Sweden. It’s very emotional, very honest, about my career, all the twists and turns in my life, the spiritual search, relationships, brand building… my journey in life. It’s as honest as it gets. NM: Was it scary to put yourself out there in a more vulnerable way and reveal more of yourself?JL: I think people in Sweden know I’ve always been quite open, honest, vulnerable – sharing what I feel. But yeah, I really let the reader enter my world. The title is What I See When I Close My Eyes, so yeah, it’s really honest. It was very emotional to write. I struggled with doing the audiobook because I had to read it again, and I was supposed to do it myself. It’s very emotional. NM: How did you decide to write a biography?JL: My daughter, during COVID, said to me, Why don’t you share your story? I was also tired of explaining all the time about J. Lindeberg and everything else. I thought, okay, I’ll write it all down so people can see what’s been driving me, what I’ve been fighting for: my values, my ideas. Also, the struggles I’ve had trying to get investors to understand my vision. I thought it would be better to explain everything so it comes from me, instead of everyone interpreting or guessing. There have been a lot of ideas out there – who I am, why I’m not with J. Lindeberg anymore, why this, why that. It felt really good to explain it from my perspective. NM: And have you gotten any feedback from readers who’ve said things like, “I finally understood,” or “I saw a different side of you,” or “I changed my opinion about you”?JL: Yes. In particular, some people who’ve worked for me read it immediately. They said they were crying and laughing, that they couldn’t stop reading, and they admired how I’ve been fighting for what I believe in.I think it’s also a book people will go back to and read again. There’s a lot you can learn from it, regardless of age. I had the guts to take steps that followed my heart. It’s quite a special story. NM: That sounds wonderful. But if we can go back a little to the chess set. I read that it’s inspired by Ingmar Bergman’s The Seventh Seal and John Selbing’s photography. Could you tell me a little more about how those influences shaped the design process?JL: I mean, from an Orrefors’ perspective, definitely The Seventh Seal. That film was shot very close to my barn in Hovshallar. I’ve always been very intrigued by that scene, of playing chess with Death.John Selbing is someone I discovered when I went through the Orrefors archive. He had been shooting photography, and Orrefors really liked my photography and could see similarities between mine and his. So we started discussing that a lot.But the chess game itself has a very strong Middle Eastern inspiration, from vintage Middle Eastern chess games. In this new brand, I’m including the Middle East. I’ve always been very









