Author name: Odalisque

H&M Introduces New Store Concept with Unique Opening in Södermalm, Stockholm H&M has unveiled its latest store at Götgatan 19, Stockholm, marking the launch of a new generation of stores designed to enhance the shopping experience. This concept blends innovative design, airy architecture, and a curated fashion selection, offering customers a more inspiring visit. The Götgatan store, which opened on the 12th of September, is the third of its kind, following similar concept stores in Soho, New York, and Chelsea, London. This new approach adapts stores to their local surroundings, reflecting the dynamic energy of Södermalm. Notably, it is the first H&M store in Sweden to feature a “Pre-loved” second-hand collection. “We want to showcase the best of H&M this fall, not only with our new collection but also by elevating the shopping experience both online and in our new stores. The Götgatan store is a great example of how we tailor our products and experiences to customer needs,” says Karen O’Rourke, Sales Manager, H&M Nordics. The store features modern solutions like integrated smart technology, mobile payments, and improved fitting rooms. Alongside Götgatan, a renovated store at Westfield Mall of Scandinavia also opened this week, with more exciting openings planned this fall. www.hm.com

Thule Introduces Limited Edition Chasm Bags in New Colors Thule has launched two new limited edition colors, Soft Sand and Deep Khaki, for its popular Chasm bag collection. These stylish additions are perfect for outdoor adventures or everyday gym trips. Available for a limited time only! www.thule.com

AXEL ARIGATO’S NYC LAUNCH PARTY WITH LUKA SABBAT Before its debut USA store opening in New York City next week, Axel Arigato hosted a private rooftop launch party on Friday night. The event was designed to introduce the brand to the city and bring together community members from across NYC’s creative sectors. www.axelarigato.com

Hermès Introduces Barenia, a New Scent by Christine Nagel Christine Nagel, Creative Director of Hermès Fragrances, has crafted Barenia, the house’s first chypre fragrance, with a sensual and refined composition. Barenia blends the delicate butterfly lily with the unexpected miracle berry, creating a unique and captivating scent. Soothing oak notes and rich patchouli complete the experience, wrapping you in a fragrant cocoon. In the press materials, French short story writer Maria Pourchet introduces Barenia with a vivid and imaginative tale, followed by detailed insights into Christine Nagel’s creative process and the fragrance’s development. www.hermes.com

A.P.C. Opens New Store in SOFO, Stockholm Parisian brand A.P.C. is opening its second Swedish store within a year of its first in the heart of Sofo, Stockholm’s trendy  southern district. Just like the first store, which opened this spring, A.P.C. plays on the similarities between the Parisian  brand’s creative universe and the characteristics of Scandinavian design.   Together with his wife Judith Touitou, Jean and A.P.C. have embodied the lack of extravagance and excess that has char acterised A.P.C. clothing since the company was founded in 1987. The chic, easy-to-wear clothes – in timeless styles and  made from high-quality materials – focus on the essentials for men and women. Laurent Deroo Architecte, who has been working with A.P.C. for more than 15 years and has designed more than  50 stores worldwide, has created a series of spaces for the new Sofo store, creating a dialogue between two display units  in a bright, high-ceilinged room. In the Nytorget store, solid Douglas pine and okoumé plywood furniture decorated with  coloured resin panels showcase men’s and women’s accessories, while a metal structure suspended from the ceiling with  honeycomb panels supports hanging pieces. A distinctive central stone table with contrasting veining and a warm niche like space with okoumé plywood panels for the lifestyle area and fitting room add to the store’s unique aesthetic. This spring, A.P.C. opened its first Swedish boutique on Jakobsbergsgatan in the heart of Stockholm, in a recently  renovated historic pink granite building. The high ceilings, reinforced by vertical steel columns, place the A.P.C. men’s  and women’s collections at the center of the project, designed by Laurent Deroo Architecte, thanks to a hanging device  reminiscent of the structure on which the spotlights hang at concerts. In the background, a low wooden unit for displaying  accessories provides a warm backdrop.  www.apcstore.com Nytorgsgatan 38,  116 40 StockholmJakobsbergsgatan 6,  111 44 Stockholm 


LISA YANG Celebrates 10th Anniversary with Pop-Up at Nordiska Kompaniet LISA YANG is celebrating its 10th anniversary with a special pop-up installation at the renowned Nordiska Kompaniet (NK) in Stockholm. Open until September 30th, the installation is located at the Atrium on the Ground Floor. The pop-up showcases LISA YANG’s meticulous craftsmanship and unique techniques, featuring exaggerated proportions, perspectives, and dimensions that highlight the structure and strength of the yarn. This event is a key part of the brand’s anniversary celebrations and the launch of its Autumn/Winter season. Founded in 2014 by Creative Director Lisa Yang, the Stockholm-based brand is known for its “slow luxury” approach, blending East meets West heritage with timeless design. LISA YANG continues to innovate, creating collections meant to be cherished for years to come.

Zalando Unveils Exclusive Styles from Marimekko’s Maridenim Collection To celebrate Marimekko’s exciting expansion into denim, Zalando is launching four exclusive styles from the brand’s inaugural Maridenim collection. These limited-edition pieces include a shirt and three trousers, each featuring the Piirto Unikko—a modern, streamlined interpretation of Maija Isola’s iconic Unikko pattern, which marks its 60th anniversary this year. The trousers come in three distinct styles: straight, wide-leg, and barrel-leg. The Unikko print is achieved through a laser marking technique that uses heat rather than water, creating a sustainable printed effect on the fabric’s surface. First unveiled during Copenhagen Fashion Week in February 2024 as part of Marimekko’s Autumn/Winter show, Maridenim represents a new canvas for the brand’s renowned pattern-making artistry. Furthermore, Marimekko has adhered to the Ellen MacArthur Foundation’s Jeans Redesign Guidelines, following circular economy principles throughout the design process. www.zalando.com

Le Damier de Louis Vuitton

MANTLE x Hanna Wendelbo to raise Breast Cancer Awareness MANTLE introduces The Pink Box, a limited-edition gift set featuring a pattern designed by Hanna Wendelbo, herself a breast cancer survivor. The Pink Box includes two naturally pink products: The Smoothing Serum and The Miracle Mask. In support of the cause, 10% of the profits from each kit will be donated to the Breast Cancer Foundation. www.mantleskin.com

Lefty Out There Returns to Chicago for Curatorial Debut at VSG Contemporary Chicago, IL – September 23, 2024 – Renowned Chicago artist Lefty Out There will curate his first-ever exhibition at VSG Contemporary, featuring 18 national and international contemporary artists, with a focus on graffiti and street art. The show opens on Friday, September 27, showcasing talents like HelioBray, Rafael Sliks, Mikael B, Bisco Smith, and others, many of whom are exhibiting in Chicago for the first time. Known for his intricate patterns, Lefty returns to his hometown to highlight the diversity and impact of contemporary graffiti. This exhibition positions Chicago as a key hub for global street art. ABOUT LEFTY OUT THERE: Born Francesco Campanella, Lefty Out There creates bold, rhythmic designs that span murals, installations, and collaborations with brands like Google and the Chicago Bulls. His work combines technology and organic forms, with notable pieces showcased worldwide. @leftyoutthere