Author name: Odalisque

Byredo Launches New Fragrance: Desert Dawn Byredo has unveiled its latest fragrance, Desert Dawn EDP. The campaign, created by renowned photographer Rafael Pavarotti, beautifully captures the essence of the desert as an internal landscape of creativity. Desert Dawn opens with inviting sweet spices of Cardamom and Rose Petals, evoking the dry heat of the desert. The heart of the fragrance features the warm, earthy notes of Sandalwood and Cedarwood, while the base offers a smoky finish with Vetiver and Silk Musk, complemented by the fresh scent of Papyrus. The campaign, shot in the Maspalomas Dunes of the Canary Islands, showcases the dynamic interplay of nature’s forces, mirroring the creative process. Cherokee Jack, the face of the campaign, embodies this artistic journey, often capturing inspiring moments with his medium format camera. Desert Dawn is now available at Byredo.com, Byredo stores, and select retailers.

IT’S TIME TO CONNECT Le Book Odalisque are looking forward to next week. Le Book, the only networking trade show for brands and creatives is coming for the first time to Stockholm!PHOTO ILLUSTRATION VIDEO PRODUCTION POST-PRODUCTION ANIMATION CGI AI EXPERIENTAL INFLUENCE & SOCIAL CONNECTIONS is exclusively dedicated to high-end decision-makers at advertising agencies, brands, studios, networks, and print/digital media.REGISTRATION

Andy okay launches a new collaboration with When You Wish Upon a Star Andy okay launches a new collaboration with the U.K based charity ‘When You Wish Upon a Star’ – fulfilling children’s wishes through limited releases of fine art prints.  The Swedish-founded and fast-growing digital platform Andy okay combines art with philanthropy, and whichhas grown rapidly on the international scene. Now they are launching a new exciting collaboration with the non-profitthe organization When You Wish Upon a Star, whose purpose is to fulfill the wishes of children in the UK. The collaboration includes limited releases of five artworks from four well-known artists. All five artwork will be released in stages during August and September, as fine art prints at www.andyokay.com. Four talented artists come together to create a limited collection of fine art prints, each artist contributes a work of art that is sold in limited edition fine art prints, curated via Andy okay. The artists are Jonas Loose, Andhika Ramadhian, Michiel Folkers and John Beijer. 

Baum und Pferdgarten launches a collaboration with sneaker brand Etonic The iconic sneaker brand Etonic and fashion house Baum und Pferdgarten, celebrating its 25th anniversary in 2024, have launched a new collaboration: Baum und Etonic. Known for its pioneering designs since 1876, Etonic’s athletic heritage is evident in this collection of four sneakers. Two retro-inspired models, Kendari and Dropshot, blend functionality with a modern, feminine touch. These sneakers complement Baum und Pferdgarten’s AW24 collection, offering a playful, sporty look when paired with skirts and dresses. Featuring tones of white, blue, and red, and the striking Rum Rasin colorway, the collection reflects autumn’s deep, rich hues. The sneakers are available for purchase online and instore. baumundpferdgarten.com

Active Collection from Skullcandy Skullcandy announced an all-new Active Collection featuring three new purpose-built “active” true wireless products for the most active and adventurous consumers,including Push Play Active, Push ANC Active and Sesh ANC Active. The new earbuds are being sold on Skullcandy.com and at select retailers.“We crafted the Active Collection to meet the demands of those seeking reliable earbud performance in any conditions, from our famously fearless boardsports fans and fitness fanatics to casual outdoor adventurers,” said Justin Regan, VP of Marketing, Skullcandy. “These buds are the ultimate companions for those who dare to push boundaries.” Push ANC Active is a zero-compromise earbud with every active feature, including ultra secure, low- profile ear hangers, fully-waterproof construction, adjustable Stay-Aware Mode and 4-Mic Active Noise Canceling. Sesh ANC Active features all-day battery, adjustable 4-Mic Active Noise Canceling, fully- waterproof construction and a specially designed in-ear Fit Grip that keeps it comfortably in place. Push Play Active is built for any weather, condition or activity, shrugging off sweat, water, and even dust and dirt, with an unrelenting 34 hours of play time. Secure, low-profile ear hangers keep your earbudscomfortably in place at the gym, on the trail or upside down in mid-air.

Rörstrand Ostindia Floris by Caroline Slotte Rörstrand is unveiling a stunning new color in their renowned Ostindia Floris collection, designed by Caroline Slotte. This collection has captivated audiences for decades, and now it’s making a grand statement with a sophisticated new green color. The intricate foliage pattern adds a touch of everyday luxury to your dining experience, transforming each meal into a memorable occasion. Since its debut in 2012, Ostindia Floris has swiftly become the modern choice for elegant serving, combining the classic Ostindia pattern with a fresh, nature-inspired design. Caroline Slotte envisioned how the classic pattern might look if it were discovered today, blending timeless charm with contemporary style. Experience the latest addition to this enchanting series—available from September. 

New and improved Paula’s Choice C15 SUPER BOOSTER Paula’s Choice C15 SUPER BOOSTER is designed to deliver all the benefits of 15% vitamin C with minimized irritation. The best-seller is now updated with Ergothioneine, a powerful antioxidant that improves uneven skin tone and enhances the effectiveness of vitamin C for advanced results. Additionally, two innovative peptides actively enhance firmness and elasticity, both immediately and over time.

Kari Traa shows at Oslo Runway 2024 Kari Traa, the renowned Norwegian sports brand, has announced its partnership with Oslo Runway 2024, making history as the first sports brand to collaborate with the prestigious fashion platform. This partnership highlights the growing connection between fashion and an active lifestyle. Kari Traa, founder of the company, expressed her excitement: “This is a unique opportunity to break down barriers between industries and showcase how fashion and fitness can unite creatively.” The collaboration featured Kari Traa’s “uff da” campaign, celebrating Norwegian cultural heritage and embracing life’s challenges with openness and honesty. Marketing Manager Karoline Hegbom emphasized the brand’s connection to this attitude, blending humor, strength, and resilience. The Oslo Runway show was an energetic mix of sport and fashion, focusing on female empowerment, community, and creativity. The event offered a fresh take on combining style with functionality. www.karitraa.com

CHANEL’s 31 Le Rouge: A New Era in Lip Colour CHANEL expands its iconic 31 Le Rouge collection with 12 new shades, offering a fresh take on their classic lipstick in a stunning velvet matte finish. Inspired by the timeless elegance of 31 rue Cambon, each shade reflects the brand’s rich heritage while embracing modern sophistication. The new palette introduces bold hues like Rouge Rencontre, a deep bluish red, and Rouge Lion, a luminous orange red, along with softer tones such as Rouge Intimiste, a delicate pink beige. Each shade is enriched with gardenia oil, a key ingredient that hydrates and smooths the lips, ensuring both comfort and long-lasting colour. The design of 31 Le Rouge is just as striking as the shades themselves. Encased in a sleek, faceted square case with a woven fabric motif and the embossed CHANEL logo, the lipstick combines elegance with a modern, tactile experience. The refillable bullet adds a sustainable touch, making it not only a beauty essential but also an object of luxury. With its combination of rich pigments, nourishing formula, and innovative design, 31 Le Rouge redefines the power of lipstick, offering a new level of sophistication for every occasion. Link CHANEL 31 Le Rouge

H&M Beauty Expands with Flagship Stores in Stockholm On September 12, 2024, H&M Beauty celebrated the grand opening of its first flagship store in Westfield Mall of Scandinavia, located adjacent to the existing H&M store with a separate entrance. Later this autumn, another flagship store will open at Drottninggatan 56 in central Stockholm, marking a pivotal moment in H&M Beauty’s journey to becoming the most fashionable beauty destination in the world. These new stores offer a seamless shopping experience by combining H&M’s fashion with an extensive beauty range. The flagship stores feature over 80 global and Scandinavian beauty brands, alongside H&M Beauty’s updated in-house makeup line and newly launched fragrance collection. The Westfield store covers 220 square meters, while the Drottninggatan store will span 620 square meters. In conjunction with the openings, H&M Beauty is expanding its product offerings by introducing over 20 new brands in makeup, skincare, and haircare. Some of the standout additions include MAC Cosmetics, e.l.f beauty, KYLIE Cosmetics, Anastasia Beverly Hills, and K-beauty favorites. Exclusive to H&M Beauty at Westfield, e.l.f beauty products are available in-store only from September 12 to 25, 2024. As part of the launch festivities, the first 600 customers at both stores will receive a special gift. H&M Beauty is not just creating stores but also building a beauty universe that seamlessly integrates fashion and beauty, both in-store and online.